Since the world market outside the US is going to grow (China, India, Russia, South America) at a rate never seen before, it is more and more important to have car models that can compete in those markets in order to thrive or survive as a car brand.
.
So, even if Americans buy loads of those "American" cars, nobody outside of the US will, meaning the US car companies will become even less competitive than they already are, compared to those that do sell cars in those emerging markets.
Only solution for US carmakers is to build cars that can be sold outside the US too, meaning that the average American has to get used to the fact that they have to change their habits... (and not just driving habits)
I am encouraged by this. Honda has bloated the Accord to where it isn't even all that attractive any more - as good as it is. The Civic is weird looking and the four-door is not all that aesthetic.
The Toyota Corolla is stale looking and the Yaris really has no track record and the horrible location of the speedometer cluster.
The Nissan Sentra is just plain ugly.
Folks still are looking for decent gas mileage, so I guess the trucks aren't doing well anywhere.
The American side quality has gotten so much better of late and starting to put up some competition.
Toyota, Honda, and Nissan have to stay on their toes or they, too, will suffer. They have had it so good for so long, but maybe there's a chink in the armor. Hope so.
@Flipper_1938: Is it a good car? Well, is a Ford Ranger with no floor mats, no radio, four cylinders and a stick a good truck? Of course. It's by no means exciting, and it might even be irritating at times, but it gets the job done cheaply and adequately.
@Powerlurker: Precisely. And if you get steelies'n'hubcaps, the hubcaps are never centered properly. I want to test-drive one eventually just to point that out.
Well the fact is, the American manufacturers are offering 3x the deals the foreigns are. Employee plus plus plus blah blah blah. When Toyota is doing 3.9%, or $1,500 cash back, but Dodge is doing $3,500 cash back and 0%...that makes a compelling argument...even if your vehicle is substandard by comparison.
Most Japanese cars went from being mildly bland and in-offenseive to flat out ugly. There still arent enough American cars enticing enough to buy. I think the designs coming out of GM are huge leaps in the right direction...too bad they have taken so long to realize making something people are drawn to emotionally will indeed net them sales.
@niterunner: Man, are you right. My wife's Acura is nearing the end of it's lease. It's a pleasant but dull looking car ('06 TSX). The new TSX is so aggressively ugly I won't have it in our garage.
@brickyard: ...and to top it off, it's not even a very good car. The old one was. (Considered buying out instead of looking for something new and awful?)
There was a very interesting article in the May 18th Automotive News titled, "How Toyota Fell So Spectacularly". The reasons? Neglecting their core product (small, affordable, efficient cars) for trucks and SUVs, over-reliance on exporting from Japan with large exposure to exchange rate shifts, and slipping quality.
The first and the last items indicate that even the mighty Toyota (who everyone was obsessed with when I was at Ford) started to build "cars that nobody wanted".
The thing is, people did want these cars. Ford, GM, Chrysler, Toyota, etc. would not have relied so heavily on trucks and SUVs if nobody wanted them. Throughout the 90s the SUV was the hot seller. Trucks have always sold well in the US. The change in fuel prices was so rapid that no carmaker could adjust to it. The development cycle is 5+ years. Fuel prices rose over the course of months last year.
They all realize that small cars are going to be the future. Predictions are that as soon as the economy in the US starts growing again oil will be back to $100/bbl. Ford is positioning themselves to capture a chunk of the market with the redesigned Focus (and seeking efficiencies by selling the same Focus here and in Europe) as well as by bringing the Fiesta here. Big families will still need big cars, so the Taurus, Fusion (along with it's Hybrid twin), and Flex will give buyers the large cars they want with decent to impressive fuel mileage. Trucks will continue to sell, but in lower numbers. Small vans like the Transit Connect (and probably the Transit to compete with the Sprinter) will sell more than the E-series.
The entire industry is in flux right now. It will be interesting to see who does what over the next year or so, because that will be an indicator of who is going to remain healthy over the long term.
I'd agree, the whole industry realizes things are changing. Small car buyers over the next 3-4 years will have many nice options now, the question is will they overtake the larger vehicles in sales while gas remains below $3.50 (the previous serious tipping point).
@RLJ676-LS3 Commuter Car - for the environment: With gas prices still low, the smaller cars won't sell very rapidly. People still like bigger cars, and will only move to small cars when gas prices go up. (Side note: this is exactly why a gas tax increase rather than CAFE standards make more sense if you are trying to reduce consumption.) However, like I said, oil will be back to $100/bbl in a year or so when the economy turns around. This will mean gas of $4 or so, if historical norms are maintained. Then, people will be hopping back in small cars and Ford (hopefully GM and Chrysler, too) will be in a better position to sell cars that people want.
@RLJ676-LS3 Commuter Car - for the environment: Not sure I fully understand 'merican politics, but if BO has his way, small car buyers may become a more important segment of the buying public in the US. Which gives hope for good small cars beyond 3-4 years.
@engineerd: Excellent post, I was thinking the same thing. Toyota has really lost its way in its push to be the #1 super automaker, and has targeted the Broad Middle of the US market. They designed vehicles we deride as "transportation appliances" for the center of their perceived markets' taste, and thus deprived everyone of passion and qurkiness and the qualities that attracted people in the first place.
For instance, the Tacoma was designed with constant input from potential buyers, and ended up a bloated, fuel-hungry behemoth that was too expensive and comprehensive for real success. Much like the "Homermobile" from the old Simpsons episode. In a very competitive market, you have to target niches and be satisfied if you get a core following from those that like the product, and let other people find something else. You can't design the best car for everyone or no one will truly love it.
Indeed, Toyota is cruising on the fuel economy and reliability creds that they built in the '70s and '80s, much like Ford and GM loyalists in the '80s didn't buy far superior foreign vehicles because of the following and credibility that had been built for those brands over the decades before.
When Mazda was falling to pieces in the US market in the mid-'90s, they thought about the success of the Miata -- entered into the utterly dry small roadster category -- and made enthusiast versions of the compact/hatch, midsize, and sports cars. And now, anyone who doesn't hate driving (and is not blindly loyal to brand image) will take a 3 over a Corolla.
Same with Subaru -- Fuji Heavy almost pulled them from the US market but perfectly converted the reasons for the success of the GL-10 and then Legacy crowds in the pacific northwest and New England -- 4wd and safety, and after smacking Volvo around a little, took 4wd as a safety feature with bonus quasi-SUV qualities (the Outback) and found a following nationwide with safety-conscious families who didn't quite want a truck.
The success in the late '80s that Toyota had in Lexus taking on Merc and BMW executive-class sedans was in a few years brilliantly spread downmarket with the Avalon, for the late-career middle manager who would normally have bought a Buick Park Avenue. This (as far as I recall) is the first instance of a Japanese company directly targeting a car at an American-dominated segment, as opposed to simply introducing their own product and letting the US buyer come to them (they could have introduced the JDM Century instead of creating the Avalon). This worked, but has led to the targeting-to-the-perceived-buyer approach, and products with averaged-out qualities for the broadest appeal.
This is notwithstanding the Scion tC and xB, and the Lexus IS series, I suppose, but otherwise....pretty bland. Even the retro-cool FJ is bland for a niche product -- compare it to the Honda Element, which has a broad following amongst dog owners and scuba/watersports people.
@R-GTI: The xB is the blandest car known to mankind - a tall, square, hideous Corolla wagon. The first-gen was slower, but also remarkably efficient, nearly as roomy, and less eye-searing.
Well I think I can speak for all Americans when I say that American Idol is sapping what little collective intelligence we may have once had from our little tiny minds.
Oh wait, cars, I remember now. I obviously can't speak for all Americans because they are sheep but foreign automakers aren't building many cars I want to buy. There's a few but they are prohibitively expensive and if I had that kind of scratch I'd still buy a(nother) Corvette. Before they're gone forever, banned by the enviro-nuts and the complicity and duplicity of the federal government. Jackasses.
@WheatKing: Maybe in the midwest people *want* big cars, but in cities around the US, and especially on the East Coast, Americans want, and are buying, small cars. Golfs, Minis, Fits, Yarises (Yari?) and even Smarts are everywhere, and there's no real sign of that changing anytime soon. I'm one of those people, and I'd like more choices of small cars that aren't crap like Fiat 500 and Panda, Fiesta, Polo, or similar.
The only domestics I would want are the new Astra (not happening) or a Euro-spec Focus or Fiesta. I guess maybe a Panda or 500 might soon be considered a domestic though, so throw 'em on the list too.
@DrewAzÉletCsászára: From the article:"Meanwhile, he says, Chrysler will design and engineer its own vehicles from Fiat platforms. Chrysler is planning six small or mid-sized vehicles based on Fiats."
Personally, though, my experience with modern Fiat engineering has been pretty positive. Drove a Mille Uno for a few years in Brazil and never had a problem, even with lots of back road trips to the interior.
@FasterThanJamesMay: Yeah, but I want A Fiat, not a Chryslat. I want the small sizes, peppy engines and nice styling, not the bloated sizes, heavy engines and awkward styling. I was hoping, in this case, for some badge engineering. I don't want my Fiat designed by Americans, for Americans, that's why I wouldn't buy a Chrysler in the first place.
Chrysler: Challenger, Grand Cherokee, Wrangler, Ram, Charger, 300C
In most cases (there are some obvious exceptions), for every class of vehicle offered by imported brands, there is a domestic equivalent that I would prefer.
my buddy has a mazda 6.. it's passable.. not fond of the pontiac red light dash however.. i realize it's a different class than my CTS.. but i like my cts better..
@Danimal: In a way, they brought this on themselves throughout the 80s/90s, but even so, I agree. I think that the only category that there is presently no really good domestic competitor in is the compact market. That may change with the introduction of a new Focus and the Cruze, but until then, I think that the GTI wins in that category. Otherwise, in every other category, there is a domestic option that I find to be as appealing, if not more so, than any import option.
@newfmike: We left out Lexus and Acura, too. Ooops.
@philibuster: Being on Jalopnik, I figured that those three letters were pretty much implied. :)
@newfmike: To be honest, I wasn't sure which category to put them in.
I've yet to warm up to the new Mazda3, but the last gen was decent. The RX-8 never did it for me (RX7 fan), and I don't need a sedan or crossover, but the 6 is handsome.
@Mad_Science: Audi: 80s Quattro BMW: 2002 Chevy: nothing until the Cruze comes out Chrysler: nothing Dodge: A100 truck Ford: Fusion Hybrid, Torino GT fastback, Model A GMC: what's the point? Chevy makes it all "too" Hummer: not at the point of a gun Isuzu: NPR Jag: anything with the V12 Kia: do you see Hyundai on this list? All right then Lotus: Esprit Turbo Mercury:XR7 Nash: '58 Rambler American Oldsmobile: the puff of smoke they disappeared in Plymouth: the "Prangler" chassis mule smart: dumb Scion: 1st gen xB, before it got obese Toyota: nothing current
06/02/09
Face facts, SUVs are rolling piles of steaming dung. They make no sense and are quite useless.
06/02/09
...that's why you have a dually GMC from the Reagan era to go with your family minivan/wagon. Tell me about it.
06/02/09
Or do they only sell used xAs and first-gen xBs?
06/02/09
Since the world market outside the US is going to grow (China, India, Russia, South America) at a rate never seen before, it is more and more important to have car models that can compete in those markets in order to thrive or survive as a car brand.
.
So, even if Americans buy loads of those "American" cars, nobody outside of the US will, meaning the US car companies will become even less competitive than they already are, compared to those that do sell cars in those emerging markets.
Only solution for US carmakers is to build cars that can be sold outside the US too, meaning that the average American has to get used to the fact that they have to change their habits... (and not just driving habits)
06/02/09
06/02/09
They're still building the Sequoia, Tundra, and Ridgeline, right? And the Venza?
How about the Armada? And Lexus still exists, as far as I know.
So they are, indeed.
06/02/09
06/02/09
06/02/09
The Toyota Corolla is stale looking and the Yaris really has no track record and the horrible location of the speedometer cluster.
The Nissan Sentra is just plain ugly.
Folks still are looking for decent gas mileage, so I guess the trucks aren't doing well anywhere.
The American side quality has gotten so much better of late and starting to put up some competition.
Toyota, Honda, and Nissan have to stay on their toes or they, too, will suffer. They have had it so good for so long, but maybe there's a chink in the armor. Hope so.
06/02/09
Camry? Yeah, same deal with the Camry. At least it doesn't have the jacked-up ass end that the previous-gen did.
06/02/09
I have one with 270,000 trouble free miles on it. I still get 41 mpg each tank!
06/02/09
06/03/09
I don't know, the nose of the current Camry needs some serious rhinoplasty, that thing is hideous.
06/04/09
06/02/09
06/02/09
I just spat RC cola all over my desk.
06/02/09
06/02/09
06/02/09
06/02/09
Right. . .
06/02/09
Good news=DOES NOT COMPUTE
06/02/09
The first and the last items indicate that even the mighty Toyota (who everyone was obsessed with when I was at Ford) started to build "cars that nobody wanted".
The thing is, people did want these cars. Ford, GM, Chrysler, Toyota, etc. would not have relied so heavily on trucks and SUVs if nobody wanted them. Throughout the 90s the SUV was the hot seller. Trucks have always sold well in the US. The change in fuel prices was so rapid that no carmaker could adjust to it. The development cycle is 5+ years. Fuel prices rose over the course of months last year.
They all realize that small cars are going to be the future. Predictions are that as soon as the economy in the US starts growing again oil will be back to $100/bbl. Ford is positioning themselves to capture a chunk of the market with the redesigned Focus (and seeking efficiencies by selling the same Focus here and in Europe) as well as by bringing the Fiesta here. Big families will still need big cars, so the Taurus, Fusion (along with it's Hybrid twin), and Flex will give buyers the large cars they want with decent to impressive fuel mileage. Trucks will continue to sell, but in lower numbers. Small vans like the Transit Connect (and probably the Transit to compete with the Sprinter) will sell more than the E-series.
The entire industry is in flux right now. It will be interesting to see who does what over the next year or so, because that will be an indicator of who is going to remain healthy over the long term.
06/02/09
I'd agree, the whole industry realizes things are changing. Small car buyers over the next 3-4 years will have many nice options now, the question is will they overtake the larger vehicles in sales while gas remains below $3.50 (the previous serious tipping point).
06/02/09
06/02/09
06/02/09
06/02/09
For instance, the Tacoma was designed with constant input from potential buyers, and ended up a bloated, fuel-hungry behemoth that was too expensive and comprehensive for real success. Much like the "Homermobile" from the old Simpsons episode. In a very competitive market, you have to target niches and be satisfied if you get a core following from those that like the product, and let other people find something else. You can't design the best car for everyone or no one will truly love it.
Indeed, Toyota is cruising on the fuel economy and reliability creds that they built in the '70s and '80s, much like Ford and GM loyalists in the '80s didn't buy far superior foreign vehicles because of the following and credibility that had been built for those brands over the decades before.
When Mazda was falling to pieces in the US market in the mid-'90s, they thought about the success of the Miata -- entered into the utterly dry small roadster category -- and made enthusiast versions of the compact/hatch, midsize, and sports cars. And now, anyone who doesn't hate driving (and is not blindly loyal to brand image) will take a 3 over a Corolla.
Same with Subaru -- Fuji Heavy almost pulled them from the US market but perfectly converted the reasons for the success of the GL-10 and then Legacy crowds in the pacific northwest and New England -- 4wd and safety, and after smacking Volvo around a little, took 4wd as a safety feature with bonus quasi-SUV qualities (the Outback) and found a following nationwide with safety-conscious families who didn't quite want a truck.
The success in the late '80s that Toyota had in Lexus taking on Merc and BMW executive-class sedans was in a few years brilliantly spread downmarket with the Avalon, for the late-career middle manager who would normally have bought a Buick Park Avenue. This (as far as I recall) is the first instance of a Japanese company directly targeting a car at an American-dominated segment, as opposed to simply introducing their own product and letting the US buyer come to them (they could have introduced the JDM Century instead of creating the Avalon). This worked, but has led to the targeting-to-the-perceived-buyer approach, and products with averaged-out qualities for the broadest appeal.
This is notwithstanding the Scion tC and xB, and the Lexus IS series, I suppose, but otherwise....pretty bland. Even the retro-cool FJ is bland for a niche product -- compare it to the Honda Element, which has a broad following amongst dog owners and scuba/watersports people.
06/02/09
06/02/09
Oh wait, cars, I remember now. I obviously can't speak for all Americans because they are sheep but foreign automakers aren't building many cars I want to buy. There's a few but they are prohibitively expensive and if I had that kind of scratch I'd still buy a(nother) Corvette. Before they're gone forever, banned by the enviro-nuts and the complicity and duplicity of the federal government. Jackasses.
What was the question again?
06/02/09
06/02/09
People buy small cars when gas is expensive, because they need cheap transportation, not because they want a small car.
The whole "big 3 are in trouble because they built vehicles no one wanted" myth doesn't hold water.. sales numbers are proof.
06/02/09
The only domestics I would want are the new Astra (not happening) or a Euro-spec Focus or Fiesta. I guess maybe a Panda or 500 might soon be considered a domestic though, so throw 'em on the list too.
06/02/09
Something about the idea of Italian-engineered/American-designed cars seems utterly and completely wrong.
06/02/09
Personally, though, my experience with modern Fiat engineering has been pretty positive. Drove a Mille Uno for a few years in Brazil and never had a problem, even with lots of back road trips to the interior.
06/03/09
06/02/09
Toyota: Tacoma, FJ Cruiser
Nissan: Frontier, 370z if I had the $
Subaru: WRX, Outback
Hyundai: Genesis, maybe
Audi: A3 (+ others, but too costly)
VW: GTI, Jetta Sportwagen
Honda: none
Kia: none
BMW: none (price)
Mercedes: none
Domestic:
Ford: Mustang
GM: Kappa Roadster, Camaro
Chrysler: Ram, Dakota-at-firesale
06/02/09
Toyota: nothing
Nissan: 370Z
Subaru: STi
Hyundai: Genesis coupe
Audi: Any of their sedans.
VW: GTI, CC
Honda: 4-Door Civic Si
Kia: None
BMW: 3-series sedan
Mercedes-Benz: New E-Class
Ford: F-150, Mustang, Taurus, Fusion, Fiesta
GM: G8, Kappa Roadster, Camaro, Malibu, Silverado, Enclave, CTS, new LaCrosse
Chrysler: Challenger, Grand Cherokee, Wrangler, Ram, Charger, 300C
In most cases (there are some obvious exceptions), for every class of vehicle offered by imported brands, there is a domestic equivalent that I would prefer.
06/02/09
Foreign cars i'd buy..
used kei car..
perhaps a genesis coupe or 370z
the rest bore me..
Domestic cars I'd buy
Camaro, Challenger, Diesel Ram, Yukon Denali, Wrangler Rubicon, CTS-V if I had the coin
Domestic car I bought:
08 Caddy CTS.. it's fuckin awesome.
06/02/09
It's funny no one mentioned Mazda, not even to say "none". The 3 looks like one of few desirable hatchbacks.
06/02/09
my buddy has a mazda 6.. it's passable.. not fond of the pontiac red light dash however.. i realize it's a different class than my CTS.. but i like my cts better..
06/02/09
@newfmike: We left out Lexus and Acura, too. Ooops.
@philibuster: Being on Jalopnik, I figured that those three letters were pretty much implied. :)
06/02/09
I've yet to warm up to the new Mazda3, but the last gen was decent. The RX-8 never did it for me (RX7 fan), and I don't need a sedan or crossover, but the 6 is handsome.
06/02/09
BMW: 2002
Chevy: nothing until the Cruze comes out
Chrysler: nothing
Dodge: A100 truck
Ford: Fusion Hybrid, Torino GT fastback, Model A
GMC: what's the point? Chevy makes it all "too"
Hummer: not at the point of a gun
Isuzu: NPR
Jag: anything with the V12
Kia: do you see Hyundai on this list? All right then
Lotus: Esprit Turbo
Mercury:XR7
Nash: '58 Rambler American
Oldsmobile: the puff of smoke they disappeared in
Plymouth: the "Prangler" chassis mule
smart: dumb
Scion: 1st gen xB, before it got obese
Toyota: nothing current
06/02/09
Hello?
GMC FWD Motorhome?
06/02/09
06/02/09
06/02/09
06/02/09
Well, on second thought, I might consider a new CTS-V or ZR-1.
06/02/09
This is more in line with if I were to buy a new car, what would I be likely to buy.
In reality, I'd likely buy a 1-3 year old, sub-40k mile example of any of the above.