FORD TO SHOWCASE NEW F-150'S VERSATILITY AT SEMA

DEARBORN, Mich., Oct. 28, 2008 – America's best-selling pickups for 31 consecutive years are also the most accessorized vehicles in the aftermarket, and this year's Specialty Equipment Market Association (SEMA) show brings new options aplenty for the 2009 Ford F-150.

Four F-150 project trucks – running the gamut from a rolling work shop to a functional fun machine – debut at the SEMA show in Las Vegas, which runs Nov. 4-7.

The F-150 Heavy Duty DEWALT Contractor Concept was designed to be the "ultimate contractor's truck," according to Jennifer Ervin, director of Business Development for DEWALT.

"At DEWALT, we are obsessed with developing innovative solutions for the professional contractor that will deliver productivity on the job site," she said. "We have thoroughly thought through how a contractor uses his or her truck on the job, and we've worked hard to integrate every application into the truck."

The DEWALT Contractor includes features such as a built-in charger for battery-powered tools that is hidden in the center console, a customized storage area beneath the second-row seat and Ford Works Solutions™ Tool Link™ from DEWALT.

"Tool Link will enable contractors to know if they have the right tools for the job in the truck when they leave in the morning, and it also helps prevent loss of tools at the end of the day," said Ervin.

Mike Duval, owner of X'Treme Toyz, had something else in mind for the F-150 he dubbed "Fahrenheit F-150°."

"I ride motorcycles, mountain bikes and four wheelers, and I like to go camping," he said. "I wanted to transform the truck into a functional, fun vehicle for outdoorsmen like myself."

In addition to "hot flame" exterior graphics, the Fahrenheit F-150° includes features including a 9,000 lb. winch hidden behind the license plate at the front and rear of the truck; a bike rack across the top rail; and a Bedslide sliding cargo drawer equipped with a toolbox, tire and small compressor.

"You can basically put all of your toys in the truck, hook up the trailer and go," said Duval. "And with the winch on both ends of the truck, you can get pulled in either direction if you get stuck."

Duval says he usually "goes crazy" with the interiors of his show cars, but he didn't see a reason to tamper with the interior of the 2009 F-150.

"I didn't do a whole lot to the interior because the factory did such a fantastic job with the vehicle right out of the gate," he said. "It's got a great stereo system, Ford SYNC™ and a variety of other creature comforts."

In addition to a well-appointed interior, the 2009 F-150 offers customizers like Duval a variety of different options straight from the factory to build upon. The vehicle is available with three cab styles, four box options and seven unique trim levels — a total of 35 different configurations in all.

Ford Designer Melvin Betancourt says he believes the F-150 is so popular in the aftermarket because in addition to all the "built-in" options available on the vehicle, there are still countless ways for customization enthusiasts to change it up.

"Whether it's adding big tires for off-roading or lowering the truck to give it more of a street performance look, the F-150 is like a blank canvas that you can do almost anything with," said Betancourt. "It all depends on the personality of the owner."

The 2009 Ford F-150s featured at this year's SEMA show include:

2009 Ford F-150 Heavy Duty DEWALT Contractor
When there is a job to do, Ford F-Series trucks are the leading choice for the men and women who need to get it done. The 2009 Ford F-150 continues this work truck leadership with even more capability and smart pickup features than ever before.

The Heavy Duty DEWALT Contractor turns the 2009 F-150 into the ultimate tough truck for any job site with features that will drive productivity and help contractors achieve their peak performance. This rugged, durable, hard-working truck is equipped with powertrain mods to improve performance and efficiency plus a long list of custom features that turn it into a rolling work shop. To ensure that they have the right tool at their fingertips for any job, contractors can effectively store and manage their tool inventory through Tool Link and Customized On Board Storage.

2009 Ford F-150 FX-4 by X-Treme Toyz
The 2009 Ford F-150 FX-4 is "Built Ford Tough" for hard work or for rough play. Starting with this extremely capable pickup X-Treme Toyz turns up the heat with its "Fahrenheit F-150."

This highly functional fun machine is totally tricked out for the active outdoor lifestyle enthusiast. With a radically rugged-looking exterior, a luxuriously refined interior plus a full array of functional upgrades and accessories, this truck will put true weekend warriors in the zone. It lets them play rough all day, hose off the mud, then hit the nightspots in style.

2009 Ford F-150 by Street Scene Equipment
The new Ford F-150 Lariat is built for those who don't believe in compromises. It combines "Built Ford Tough" performance and capability with a surprising level of comfort and luxury.

Drawing on years of experience and success in the sport truck market, Street Scene Equipment has taken the no-compromise attitude of the 2009 F-150 Lariat Supercrew to the next level. The result is the perfect combination of head-turning style and tough performance with the level of comfort now expected by today's demanding truck owners. Whether it's putting in a hard day at work, towing a large boat to the lake for a weekend of family fun or a taking friends to a black tie event, the Ford F-150 by Street Scene will get you noticed and get you there in comfort and luxury.

Hi-Pa Drive™ F-150
What's been taken out of this Ford F-150 hinges on what's been put in. The engine, drive train, gear box and all the related parts have been replaced it with the game-changing Hi-Pa Drive™ system. The four electric in-wheel motors that power the fully-electric Hi-Pa Drive F-150 will deliver more than 600 horsepower as well as more torque than the 320 horsepower V-8 engine it replaced. Hi-Pa Drive is helping car designers eliminate oil dependency, carbon emissions and costs, while adding more power, room, performance and design options.

[Ford]

F-SERIES SUPER DUTY ADDS NEW HARLEY-DAVIDSON AND CABELA’S EDITION PICKUPS
Ford and Harley-Davidson team up again for a new Harley-Davidson F-450, the "Big Hog Daddy" of the road.

* Ford F-Series Super Duty, America's most capable work truck, adds new Harley-Davidson™ and Cabela's edition pickups and more standard capability for 2009 including an integrated trailer brake controller and trailer tow mirrors on select models.

* Ford Work Solutions is a collection of industry-first, affordable technologies available on 2009 F-Series Super Duty XL, XLT and FX4 trucks that will provide customers connectivity, flexibility and security to better run key aspects of their business – from their Ford Truck, even on the job site.

* New 'Built Ford Tough' factory-applied spray-in bedliner, available on 2009 F-Series Super Duty pickups, delivers exceptional weather resistance and protection against gouging, scratching, cracking and chipping.

DALLAS, Texas, Sept. 25, 2008 – The 2009 F-Series Super Duty line of trucks, the industry's most capable full-size heavy-duty work trucks, come equipped with even more capability, thanks to new standard features and offers even more choice with two new packages – a Cabela's FX4 for the outdoor enthusiast and for the first time, a Harley-Davidson™ F-450 pickup.

All four Super Duty trim levels, XL, XLT, FX4, and Lariat, come with new standard features. The XL, the no frills workhorse version, now comes standard with air conditioning, Securilock, and manual trailer tow mirrors. The XLT, a step up from the XL, now has power heated trailer tow mirrors, privacy glass, integrated trailer brake controller, remote keyless entry and Securilock as standard features.

For 2009 the FX4 adds standard PowerScope™ integrated power-fold, power-telescoping mirrors, power seats, privacy glass, integrated trailer brake controller, captain's chairs, and SIRIUS satellite radio. The most luxurious of the Super Duty line-up is the Lariat. The Lariat adds all of the new FX4 standard content as well as the reverse camera system, a power sliding rear window, heated seats, molded running boards, and SYNC, Ford's industry-exclusive, voice-activated hands-free communications and entertainment system.

New Smart Technolgies

Ford is further expanding its 'smart' features for truck customers by making new technologies that make getting staying connected and getting the job done easier.

* SYNC is Ford's industry-exclusive, voice-activated hands-free communications and entertainment system that fully integrates mobile phones and most media players into the vehicle using Bluetooth technology and USB connectivity.

* Voice-Activated Navigation System with SIRIUS Travel Link™ offers a host of convenient features including more than 150 hours of music storage. Users can browse the music juke box via touch-screen or by using voice recognition. The system also integrates the climate control and SIRIUS satellite radio into one easy-to-use, smudge-resistant, 8-inch touch-screen display.

* Ford Work Solutions, a collection of industry-exclusive technologies for F-Series trucks and commercial E-Series vans will help make business owners more productive and successful. Four industry-exclusive innovations include:

o An in-dash computer developed with Magneti Marelli and powered by Microsoft Auto that provides full high-speed Internet access via the Sprint Mobile Broadband Network and navigation by Garmin. It's the first broadband-capable in-dash computer in production and features available wireless accessories including a mouse and printer. This system allows customers to print invoices and access documents stored on their home or office computer networks – right on the job site.

o Tool Link, a Radio-Frequency Identification (RFID) asset tracking system developed with DEWALT, the industry leader in professional power tools, and ThingMagic, the industry expert on embedded RFID technology. This enables customers to maintain a detailed real-time inventory of the tools or equipment stored in the vehicle.

o Crew Chief, a fleet telematics and diagnostics system, which allows small fleet owners to efficiently manage their vehicles, quickly dispatch workers to job sites and keep detailed vehicle maintenance records.

o Cable Lock security system developed in partnership with Master Lock®, the industry-leading lock manufacturer, to secure large tools or equipment in the cargo area of E-Series vans and wagons.

All four Ford Work Solutions technologies also will be available this fall on the new 2009 Ford F-150 XL, STX, XLT and FX4 trucks and E-Series vans. Transit Connect vans join the lineup in mid-2009.

Cabela's FX4

Ford is expanding its relationship with Cabela's, the world's largest outdoor outfitter, by offering a new Cabela's FX4 package for 2009. According to customer data, seventy-six percent of F-Series buyers hunt and fish and a key way for Ford to connect with those outdoor enthusiasts is as the official truck of Cabela's for the last X years with products prominently placed at stores nationwide and featured in Cabela's publications and TV programming. The Cabela's FX4 package features a unique two-tone paint scheme in five colors: Ebony, Oxford White, Forest Green Metallic, Royal Red Metallic and Silver Metallic with Sterling Grey Metallic lower body accents, running boards and wheel lip moldings. Custom mud flaps and unique Cabela's badging finish off the exterior.

The interior features standard cloth seats with the Cabela's logo or available Aniline leather seats with a unique two-tone embossed grain pattern. The center stack is finished with a dark Paldeo wood appliqué. All weather floor mats also wear the Cabela's logo. And for the avid outdoor enthusiast, additional lockable storage in the front console and underneath the rear seats is perfect for keeping equipment secure and out of sight.

Harley-Davidson™ F-450

Ford and Harley-Davidson team up again for a new Harley-Davidson™ F-450, the "Big Hog Daddy" of the road. As with the still available F-250/350 SRW models, each individually numbered Harley-Davidson™ F-450 features a unique blue-flame paint scheme that starts at the side vents and runs down to the box side of the truck. The flame design scheme is carried through to the interior gauges in the instrument panel. The custom perforated black leather wrapped seats, door panels and center console cover reveal blue leather underneath giving the same blue-flame effect as the exterior. Harley-Davidson™ badges are present on the fenders and tailgate, along with "Harley-Davidson" script located on the box side.

Tough Bed

Ford is offering Tough Bed, a unique, military-grade, factory-installed, spray-in bed liner for the first time on the 2009 F-Series Super Duty.
"Tough Bed is a smart solution for Ford Super Duty customers who want to better protect their most important asset – the pickup box," said Tom Aubrey, Ford F-Series Super Duty marketing manager. "Like the entire truck, Tough Bed stands up to the most stringent durability standards including those required by the U.S. Military – that definitely makes it 'Built Ford Tough.'."

According to the Specialty Equipment Market Association (SEMA), installation of spray-in bedliners grew from 27 percent in 2004 to nearly 34 percent of all pickup trucks in 2006, and will continue to grow at a steady rate to nearly 40 percent in 2008.

Developed in partnership with PPG Industries, Tough Bed exceeds the standards of today's typical aftermarket spray-in bedliner solutions. This military-grade coating has been through the government's toughest blast mitigation testing to determine whether the material can with stand the force of a bomb blast. It has performed equal to or better than other protective coating systems at one-third the thickness.

The polyol-based elastomeric film and isocyanate hardener are applied to the pickup box by a precision, high-pressure, automated sprayer to ensure one smooth, even coat at a very low film thickness unlike the traditional hand-spray application of aftermarket bed liners.

The finer application ensures that the bedliner materials won't run or sag on the inside walls of the box in addition minimizing unnecessary weight. Tough Bed does not compromise Super Duty's class-leading cargo capacity or the installation of aftermarket assets such as tool boxes, tonneau covers and truck caps. The uniformly textured surface also helps minimize load slippage while delivering an exceptionally clean appearance.

The special bedliner material formula is immune to the effects of ultraviolet radiation and will not fade or chalk. It also protects against physical damage to the pickup box such as gouging, scratching, cracking and chipping. It is covered by a 3-year/36,000-mile factory limited warranty.
All F-Series Super Duty models are built at Ford's Kentucky Truck Plant in Louisville, Ky.

[Ford]

Ford claims to have re-engineered the number three crossmember, allowing it to provide more torsional and lateral rigidity, providing the extra strength needed for the increased rating. And we're not surprised Ford is crowing about it: With the importance of contractor and work-truck sales in the face of a diminishing consumer pickup market, capability is again going to be the deciding factor in a lot of truck purchases. [PickupTrucks.com]