LINCOLN MKS, FORD FOCUS STAND OUT AT SEMA

DEARBORN, Mich., Oct. 31, 2008 – With its sleek design and strong wheel base, the all-new 2009 Lincoln MKS is opening doors in the aftermarket for customization enthusiasts looking for a full-size sedan to make their own.

To demonstrate the personalization potential of Lincoln’s new flagship sedan, Ford will shine the spotlight on three MKS project vehicles at the Specialty Equipment Market Association (SEMA) show, which will be held Nov. 4-7 in Las Vegas.

“The MKS has many different facets,” said Ford designer Melvin Betancourt. “You can hot rod it, add a body kit and still maintain that luxury feel, or you can simply dress it up with a nice set of wheels.”

Custom rims are hot in the aftermarket, and unlike many of its competitors in the full-size luxury segment, the MKS was designed to accommodate larger wheels. The stock vehicle comes with 18-inch wheels, and 19- and 20-inch wheels are optional.

“The larger wheelbase gives the option to migrate to a more aggressive, sporty appearance,” said Pei-Wen Hsu, Lincoln MKS marketing manager. “It gives customers a way to make the vehicle unique for themselves.”

Ernie Bunnell, owner of 3dCarbon, had 22-inch NC Forged aluminum wheels custom designed for his 3dCarbon MKS. He also dressed the vehicle in a five-piece custom body kit.

“The styling of the MKS is very appealing to begin with, but the body kit makes a dramatic difference,” he said. “It really jazzes it up and gives it a more European feel.”

A “more European feel” is also what Robert K. Smith, president and CEO of RKSport, was trying to achieve with the MKS he customized for the SEMA show.

“We did the car in silver with 20-inch wheels and black rims, and we also brought the car down to a lower profile as far as ride height is concerned to make it more European-looking,” he said.

To give the car a more muscular feel, Smith says he added an extractor hood with carbon fiber components that look a little more aggressive than the stock hood. He finished off the look with a black Roadwire leather interior.

“The interior on the MKS is extremely nice,” he said. “We applied a bit of silver in the seating area and in the door panels to contrast with the exterior and give it a little more pizzazz.”

In addition to the MKS, the 2009 Ford Focus Coupe will also have a presence at the SEMA show with three project vehicles designed to show that a fuel-efficient small car – it gets 35 mpg on the highway — doesn’t have to fall short on performance and style.

“Based on feedback from our customers, we redesigned the Coupe for 2009 to include new front and rear fascias, a new roof-line spoiler and standard 17-inch aluminum wheels on the SES model,” said Sam De La Garza, Focus marketing manager. “The vehicle is positioned for the youth market as a good value for the money in terms of power and overall feature content, which really gives us a good step in the right direction for this car in the aftermarket.”

Stout Performance worked together with the Barber Driving Experience (BDX) to customize a Focus Coupe for the SEMA show. Chris Stout says he chose the Focus because it offers a very good platform to build upon.

“It’s lightweight. The chassis is very stiff, and the suspension geometry is world-class to the point that it was copied by a few other manufacturers,” he said.

Stout, who is also an instructor for BDX, says he plans to use the vehicle to teach performance driving on the tracks.

“We added a six-point roll cage, which not only makes the car safer for occupants but it stiffens the chassis a bit, which is what you need on a road course,” he said. “We modified the suspension, and we added an F2 Turbo kit for power. So you get better compression, better dampening and a lot more power.”

Bunnell, who also customized a Focus for the SEMA show, enhanced the exterior styling with wheels and a custom body kit.

“We added 19-inch wheels and a five-piece body kit that gives the car a sporty look that’s lower to the ground without actually lowering the vehicle per se,” he said.

In addition to the new MKS and Focus Coupe, Ford will feature other vehicles at SEMA, including the Lincoln MKX, the Ford Edge, Escape and the new Transit Connect. This year’s project vehicles include:

2009 Lincoln MKS by 3dCarbon

Lincoln’s newest luxury vehicle, the 2009 MKS, defines the future of luxury with a sleek, road-hugging stance and elegant design that exudes power and luxury. Now, this breakthrough American luxury car gets a touch of European flare and luxury styling courtesy of 3dCarbon’s “Euro Series” styling kit.

Outfitted with 3dCarbon’s five-piece body kit and NC Forged wheels, this MKS looks ready to drive off the showroom directly onto the autobahn. The dramatic 5-piece “Euro Series” styling kit includes front air dam, side skirts, rear lower skirt, and deck lid spoiler.

2009 Lincoln MKS by Godfather Customs

Designed with crafted precision and intuitive technologies, the 2009 Lincoln MKS is already a vehicle that’s in a league of its own. Godfather Customs has moved this singular luxury car even further from the rest of the field with their own version of the MKS.

Building upon the luxurious Lincoln sedan, Godfather added even more refinement to the interior with an OEM integration that allows full control of the audio and video systems. An additional three video screens provide back seat drivers with their own access to state-of-the-art navigation. At the same time the superior audio quality has been further enhanced with the addition of Excelon components. On the outside, signature 22-inch wheels and tires make a statement that can’t be ignored. With this edition, Godfather Customs moves the MKS from luxurious elegance to pure extravagance.

2009 Lincoln MKS by RKSport

Not all cars are created equal. Designed with crafted precision and intuitive technologies, the 2009 Lincoln MKS offers a unique, personalized driving and ownership experience that represents the ultimate convergence of performance and luxury.

RKSport started with the signature styling and performance powertrain and added a unique look and enhanced performance that make the 2009 Lincoln MKS even more distinctive to own and exciting to drive. Wherever it goes, this car will make a statement about the discerning owner and provide a personalized luxury performance experience second to none.

2009 Ford Focus Coupe by 3dCarbon

Small cars are big news and the 2009 Ford Focus is a solid contender in this fast growing, quickly evolving segment. 3dCarbon brings their experience and expertise to this important market with the introduction of the 2009 Ford Focus Coupe “Euro Series” Styling Kit.

This radically modified “Euro Series” Focus is outfitted in 3dCarbon’s all-new five-piece styling kit that includes a front air dam, side skirts, rear lower skirt and deck lid spoiler. Add high-performance BF Goodrich g-Force T/A KDW tires mounted on R1 Racing GTR-4 wheels and you’ve got a small car that delivers on the promise of its sporty European good looks. This modified Focus makes for a vehicle that exudes confidence with a brash stance and aerodynamic, road-hugging attitude. On the inside, it features fine and fun touches that include Katzkin leather trim, a suede headliner and Sundial tinted windows.

2009 Ford Focus Coupe by Stout Performance and Barber Driving Experience

The 2009 Ford Focus is built to deliver serious fun. Starting with this capable platform, Stout Performance worked with the Barber Driver Experience to create a vehicle also built for serious competition.

This modified Focus offers dual purpose use, both as a contender in time attack races and as vehicle for the Barber Driving Experience performance driving instruction. It features functional aerodynamics, chassis stiffening via a roll cage, and a high output powerplant. With only mods that are in the spirit of street class competition, this specially prepared Focus will be a true contender on the race course.

2009 Ford Focus Coupe by FSWerks

The 2009 Focus SES coupe has a sharp new look and a long list of equipment designed to deliver an exhilarating driving experience. Focus SES is the coupe for those who want it all…great fuel economy, attention-getting style and responsive performance.

Drawing on years of performance tuning success, the FSWerks crew has taken the newly restyled Focus coupe and transformed it into a head turning example of performance and cutting edge style. It has a bold, bad, attention-grabbing look and the guts to with it, delivering more than double the horsepower and torque of the sporty Focus SES. Yet, this high performance, high-profile coupe is still refined enough for daily driving in comfort and style.

(No photo available at publication)

2008 Lincoln MKX by Street Concepts

The 2008 Lincoln MKX combines capability with luxury and performance in a head-turning package that gets noticed wherever it goes. The available intelligent all-wheel-drive system helps drivers handle the curves and keep a grip on things in any weather while traveling in style and comfort.

The Street Concepts version adds some serious attitude to the Lincoln MKX with 22-inch MOZ Wheels, Continental Tires, 3DCarbon’s body kit and monochrome blackout exterior treatment. On the inside, it entertains and connects with a complete Kenwood audio and video system that includes a Visulogic VMOD unit for wireless internet within the vehicle. For added driving excitement, this proven performer gets a sweet-sounding Magna flow cat back exhaust system and easy breathing K&N air intake system.

2009 Ford Escape Hybrid by EcoTrek

For those who really care about saving gas and saving our planet, Ford made Escape Hybrid the most fuel efficient SUV on the planet. Now for the ultimate environmentalist, EcoTrek offers a Ford Escape Hybrid with the ultimate “Environmental Integration” package.

In this uniquely green vehicle, EcoTrek augments the earth-friendly features of Ford’s revolutionary hybrid SUV with premium components made from recycled and recyclable materials. The interior includes rugged yet luxurious faux leather suede seat covers and carpeted floor mats made from recycled plastics. Key exterior parts, including the tires, wheels, running boards and the skid plate, are all made from reusable materials. Despite this serious commitment to being green, the Escape Hybrid from EcoTrek is also equipped for ultimate fun with enhanced off-road capability and a Hobie watercraft used to assist San Francisco’s Heal the Bay efforts.

2009 Ford Escape by HPA Motorsports Inc.

For active people with demanding lifestyles, the 2009 Ford Escape delivers driving fun and practical utility in the city or in the wilderness. The “Sport” Edition 2009 Ford Escape from HPA Motorsports takes this unique blend of off-road potential and urban performance to the extreme.

Custom wide body flares and brawny exterior styling cues present a street stance worthy of the sure-footed “intelligent” 4WD system. The finely tuned suspension delivers no-compromise handling on or off the road while passengers can chill out and enjoy the comfortable ride with today’s hottest in-car-entertainment.

Ford Transit Connect Concept by H&R Special Springs, LP

The award-winning Transit Connect has established a reputation as the best small cargo van in Europe. In the summer of 2009 this segment busting versatile workhorse will be coming to America.

H&R has taken the popular Ford Transit Connect, redefined it into a get-up-and-go stylin’ street van like no other. Their Transit Connect has been lowered 3 inches in the front, and 4 inches in the rear, enhancing the visual impact of the huge 19-inch tires and wheels. Piloti shoes drew on their design expertise to create a unique interior that employs fine high fashion materials showcasing a palette of colors and textures with the finest workmanship. This unique treatment of a breakthrough vehicle explores the range of customization possibilities for Transit Connect.

2009 Ford Edge "Sport" Edition by Steeda

The 2009 Ford Edge Sport offers a factory-quality, customized crossover for buyers who want added attitude. This customized version of America’s best-selling crossover is available from Ford dealers with many of the appearance mods seen here, including 22-inch polished aluminum rims, an attractive 8-piece body kit, blackout headlamps and taillamps, a dark brushed interior center stack, bold contrast stitching on the shift knob and steering wheel, and the Edge Sport badging.

Drawing on two decades of experience working exclusively with Ford products, Steeda took the 2009 Ford Edge Sport to another level. A host of performance mods provide added power and even sportier handling. On the inside, leather seats and billeted trim deliver increased comfort and amped-up attitude. Unique Steeda graphics let the whole world know that this Edge Sport is something very special.

[Source: Ford]

Press Release #1: Ford's 2nd Quarter Earnings

What Ford Says: Ford reported a net loss of $8.7 billion.
Jalopnik Snap Judgment: $8.7 billion sure sounds like a lot of money. Well, that's because it is a lot of money — $3.88 per share, to be precise. It's actually the company's worst quarterly results ever. Especially given the company made a net profit of $750 million, or 31 cents per share, during the second quarter of last year.

But the real important numbers are how much cash they have on hand and how much revenues were. Second quarter revenue was only $38.6 billion, down $5.6 billion from the same quarter a year ago. And cash on hand? $26.6 billion now versus $28.7 billion at the end of March, 2008.

What Ford Says: It's not all bad news. Ford posted profits of $582 million in Ford Europe and $388 million in Ford South America.
Jalopnik Snap Judgment: Yes, this is true. Very good, Ford. But it's hard to get excited abut $960 million in profits when you've just dropped over $8 billion throughout the rest of the organization.

What Ford Says: Ford's claiming $1 billion in cost savings, including over $600 million in Ford North America and claims to be on track with reducing annual costs by $5 billion by the end of 2008 compared with expense outlays in 2005.
Jalopnik Snap Judgment: Yes, both very good things. It remains to be seen how much of those annual cost reductions are due to decreases in production and actual cost reductions. However, we do know quite a few personnel reductions have taken place over in Dearborn over the past few months, with more targeted buyouts offered to reduce salary-related costs by 15% in North American operations.

What Ford Says: $8 billion of the $8.7 billion loss are from "pre-tax special charges."
Jalopnik Snap Judgment: So this is where things get a little confusing. Some $516 million of the losses are the type of losses normally seen as items that can be written off as losses on a pre-tax non-ongoing basis — these would be items like the costs associated with cutting personnel, plant sales or reducing the number of dealers. But then there's the line item of "North America Long-Lived Assets" for $5.3 billion dollars. We'd never seen a line item like that on a list of pre-tax items, but we finally figured it out. We're interpreting it as Ford writing off the losses they'll take on the factory equipment they'll need to junk now that they'll be using those factories to build small cars. We'd even expect they'll need to take another cash hit in the next quarter to pay for that new machinery.

And that brings us to...

Press Release #2: Ford's Small Car Euro Offensive, Manufacturing Restructuring

What Ford Says: Ford is bringing six small vehicles to North America from the company's acclaimed European lineup.
Jalopnik Snap Judgment: Ford's finally answering U.S. auto enthusiasts prayers, and bringing their highly-regarded European lineup to the United States. We know we're getting from Europe the following vehicles:

1.) European Ford Fiesta - Four-Door
2.) European Ford Fiesta - Five-Door
3.) European Ford Focus - Four-Door
4.) European Ford Focus - Five-Door
5.) New 2010 Mercury Small Car
6.) New 2010 European Small "whitespace" vehicle

By the way, "whitespace" means a place where a vehicle does not currently fulfill a need. Like a three-wheeled MPV. Or, you know, a two-door six-seater.

We do also want to note that it doesn't appear that there will be a two-door Focus coming stateside. We guess that means we won't be getting the RS here. Sad. Still, we'd prefer the stylings of the four-door and five-door Euro Focus over — well — over just about any design Ford North America's put out in small cars in years.

What Ford Says: "Ford will convert three existing North American truck and SUV plants for small car production, with the first conversion beginning this December...The moves are in addition to Ford's announcements in May and June that it is reducing its North American production plans for large trucks and SUVs for the remainder of 2008, as well as increasing production of smaller cars and crossovers."
Jalopnik Snap Judgment: To accomplish this and build some of these new Euro vehicles here in North America, Ford will be making the following manufacturing plant changes. We want to emphasize Ford claims these will be flexible manufacturing changes — to ensure they're able to shift production when and if necessary:

* Michigan Truck Plant in Wayne, Mich.,
Currently Builds: Ford Expedition, Lincoln Navigator (to move to Kentucky Truck Plant early next year)
Will Build: Small cars derived from Ford's global C-car platform
Conversion Begins: December, 2008
Production Begins: 2010

* Cuautitlan Assembly Plant in Mexico
Currently Builds: F-Series pickups
Will Build: Ford Fiesta
Conversion Begins: ???
Production Begins: Early 2010

* Louisville (Ky.) Assembly Plant
Currently Builds: Ford Explorer mid-size SUV
Will Build: small vehicles from Ford's global C-car platform
Conversion Begins: ???
Production Begins: 2011

* Twin Cities (Minn.) Assembly Plant - was scheduled to close in 2009, but remain open to continue production of the Ford Ranger through 2011 to meet consumer demand.

* Kansas City Assembly Plant this year will add a third crew to its small utility line for the Ford Escape, Escape Hybrid and Mercury Mariner and Mariner Hybrid. (*Previously announced)

What Ford Says: "The company also confirmed Ford, Lincoln and Mercury will remain in its North American brand portfolio."
Jalopnik Snap Judgment: Looks like the Mercury brand will still be around — rumors of its demise appear to be greatly exaggerated. If the NYT is right, they'll be getting the brunt of the new Euro-designed small cars coming stateside.

What Ford Says: The Ford, Lincoln, Mercury line will be almost completely upgraded by the end of 2010.
Jalopnik Snap Judgment: Here's what they're talking about:

* 2009 Ford F-150, on sale in late fall

* 2010 Ford Fusion, Mercury Milan, Lincoln MKZ sedans, on sale in early 2009, Ford says Fusion's and Milan's four-cylinder fuel economy expected to top Honda Accord and Toyota Camry

* 2010 Ford Fusion Hybrid and Mercury Milan Hybrid, beginning production late this year and on sale in early 2009 - Ford claims fuel economy expected to top the Toyota Camry hybrid

* New Ford Mustang - coupe, convertible, glass-roof and every other variant model you can think of - in early 2009

* New Ford Taurus sedan - with EcoBoost engine - in mid-2009

* New Lincoln seven-passenger crossover - with EcoBoost engine - in mid-2009

* Next-generation Ford Explorer - with unibody construction, EcoBoost, six-speed, weight savings and improved aerodynamics for up to 25 percent better fuel economy, did we mention EcoBoost? - in 2010

* 2009 Ford F-150, on sale in late fall with the most capability, most choice and most smart features of any full-size pickup, and with more than a 7 percent fuel economy improvement
* 2010 Ford Fusion, Mercury Milan, Lincoln MKZ sedans, on sale in early 2009, with Fusion's and Milan's four-cylinder fuel economy expected to top Honda Accord and Toyota Camry
* 2010 Ford Fusion Hybrid and Mercury Milan Hybrid, beginning production late this year and on sale in early 2009 - with fuel economy expected to top the Toyota Camry hybrid
* New Ford Mustang - coupe, convertible, and glass-roof models - in early 2009
* New Ford Taurus sedan - with EcoBoost engine and even more advanced safety and convenience technologies - in mid-2009
* New European Transit Connect small multi-purpose van in mid-2009
* New Lincoln seven-passenger crossover - with EcoBoost engine - in mid-2009
* New European Ford Fiesta, in both four- and five-door versions, in early 2010
* New European Ford Focus, in both four- and five-door versions, in 2010
* New Mercury small car in 2010
* New European small vehicle that will be a "whitespace" entry in North America in 2010
* Next-generation Ford Explorer - with unibody construction, EcoBoost, six-speed, weight savings and improved aerodynamics for up to 25 percent better fuel economy - in 2010

FORD REPORTS $8.7 BILLION NET LOSS FOR SECOND QUARTER 2008, INCLUDING PRE-TAX SPECIAL CHARGES OF $8 BILLION; COMPANY ALSO DETAILS ACCELERATED TRANSFORMATION PLAN+

* Net loss of $8.7 billion, or $3.88 a share, for the second quarter of 2008.
* Pre-tax special charges of $8 billion, including impairments of $5.3 billion for Ford North America long-lived assets and $2.1 billion for Ford Motor Credit Company's operating lease portfolio.
* Pre-tax loss of $1 billion from continuing operations, excluding special items.++
* Cost reductions of $1 billion, including over $600 million in North America (at constant volume, mix and exchange; excluding special items). The company remains on track to reach $5 billion in annual cost reductions in North America by the end of 2008 compared with 2005.
* Strong profitability from Ford Europe and Ford South America.
* Automotive gross cash at June 30 of $26.6 billion (including cash and cash equivalents, net marketable securities and loaned securities). +++
* Ford also today announced a significant acceleration of its product and production transformation plan with the addition of several new fuel-efficient small vehicles in North America and a realignment of its North American manufacturing.

DEARBORN, Mich., July 24, 2008 - Ford Motor Company [NYSE: F] today reported a second quarter net loss of $8.7 billion, or $3.88 per share, including pre-tax special items totaling $8 billion. This compares with a net profit of $750 million, or 31 cents per share, in the second quarter of 2007.

Ford also today announced a significant acceleration of its transformation plan with the addition of several new fuel-efficient small vehicles in North America and a realignment of its North American manufacturing (see related release http://media.ford.com/article_display.cfm?article_id=28660).

"We continue to take decisive action in response to the rapidly changing business environment and remain absolutely committed to the four elements of our business transformation plan," said Ford President and CEO Alan Mulally. "Our European and South American operations are robust and profitable. We have momentum in Asia. And we are uniquely positioned to leverage our global assets and the global strength of the Ford brand to quickly bring more small, fuel-efficient vehicles to North America."

The 2008 operating data discussed below exclude Jaguar Land Rover, which was sold on June 2, 2008. Jaguar Land Rover and Aston Martin data are, however, included in the 2007 data, except where otherwise noted. See tables following "Safe Harbor/Risk Factors" for the amounts attributable to Jaguar Land Rover and any necessary reconciliations to U.S. GAAP.

Ford's second quarter pre-tax operating loss from continuing operations, excluding special items, was
$1 billion, down from a year-ago profit of $483 million. On an after-tax basis, Ford's second quarter operating loss from continuing operations, excluding special items, was $1.4 billion, or 62 cents per share, compared with a net profit of $258 million, or 13 cents per share, a year ago.

Ford's second quarter revenue, excluding special items, was $38.6 billion, down from $44.2 billion a year ago. Adjusted to exclude Jaguar Land Rover and Aston Martin from 2007 results, revenue would have been down slightly, with lower volume, adverse product mix and lower net pricing, partly offset by favorable exchange.

Special items reduced pre-tax results by $8 billion in the second quarter, or $3.26 a share, primarily reflecting charges associated with asset impairments of $5.3 billion for Ford North America and $2.1 billion for Ford Credit. Because of deteriorating economic conditions, demand has declined substantially, particularly in North America. At the same time, fuel and commodity prices have increased substantially. As a result, there has been a significant shift away from large pickup trucks and traditional SUVs in North America. This prompted a review of our long-lived North American assets and Ford Credit operating lease portfolio, which led to the pre-tax non-cash impairment charges.

Automotive gross cash, which includes cash and cash equivalents, net marketable securities, and loaned securities, was $26.6 billion at June 30, 2008, a decrease of $2.1 billion from the end of the first quarter.
The decrease primarily reflects working capital increases, upfront subvention payments to Ford Credit, and Automotive operating losses, offset partly by the proceeds of the Jaguar Land Rover sale.

The following discussion of second quarter highlights and results are on a pre-tax basis and exclude special items. See tables following "Safe Harbor/Risk Factors" for the nature and amount of these special items and any necessary reconciliations to U.S. GAAP.

SECOND QUARTER HIGHLIGHTS

* Posted profits of $582 million in Ford Europe and $388 million in Ford South America.
* Launched the new Ford Kuga in Europe, a compact crossover vehicle with the best fuel economy of any AWD vehicle in the segment.
* Completed the sale of Jaguar Land Rover to Tata Motors.
* Improved initial quality of Ford brand vehicles in the U.S. at a rate faster than the industry average, according to J.D. Power and Associates. Ford was the only full-line automaker to show continuous quality improvement since 2004.
* Lincoln and Mercury finished fifth and sixth, respectively, in the latest J.D. Power survey of customer satisfaction with dealership service.

* Achieved $1 billion in cost savings, including over $600 million in Ford North America (at constant volume, mix and exchange; excluding special items). The company remains on track to achieve $5 billion in annual cost reductions in North America by the end of 2008 compared with 2005.

* Launched the 2009 Ford Flex, our all-new seven passenger crossover vehicle with fuel economy that is equal-to-or-better-than its crossover competitors, and Lincoln MKS, our new luxury sedan in North America.
* Confirmed the next-generation European Ford Fiesta and Ford Focus will begin North American production in 2010 as Ford North America adds more small cars, crossovers and fuel-efficient powertrains.

FORD ACCELERATES TRANSFORMATION PLAN WITH SMALL CAR OFFENSIVE, MANUFACTURING REALIGNMENT
* Ford adding new fuel-efficient small cars and crossovers to North American product lineup
* Six European small vehicles coming to North America from global B-car and C-car platforms
* Three large truck and SUV plants converting to small cars; retooling begins this December
* Ford, Lincoln and Mercury lineup to be almost completely upgraded by end of 2010
* Ford plans to be the best or among the best in fuel economy with every new product in its segment
* Hybrid vehicle production and lineup to double in 2009
* Capacity for North American four-cylinder engines to double by 2011
* Ford, Lincoln and Mercury confirmed in company's North American brand portfolio

Plant Information

DEARBORN, Mich., July 24, 2008 - Ford Motor Company [NYSE: F] today announced a significant acceleration of its transformation plan with the addition of several new fuel-efficient small vehicles in North America and a realignment of its North American manufacturing.

The actions represent a considerable shift in Ford's North American product plans and investments toward smaller vehicles and fuel-efficient powertrains in both the near- and mid-term in line with rapid changes in customer buying preferences.

In addition to bringing six small vehicles to North America from the company's acclaimed European lineup, Ford is accelerating the introduction of fuel-efficient EcoBoost and all-new four-cylinder engines, boosting hybrid production and converting three existing truck and SUV plants for small car production, beginning this December.

"We continue to take fast and decisive action implementing our plan and responding to the rapidly changing business environment," said Ford President and CEO Alan Mulally. "Ford is moving aggressively using our global product strengths to introduce additional smaller vehicles in North America and to provide outstanding fuel economy with every new product."

Mulally said the company is more focused than ever on its transformation plan, which calls for:

* Aggressively restructuring to operate profitably at the current demand and changing model mix
* Accelerating the development of new products that customers want and value
* Financing the plan and improving the balance sheet
* Working together effectively as one team, leveraging Ford's global assets

"The progress we have made in working together to create a 'One Ford' global enterprise during the past two years gives us a unique competitive advantage in today's environment," Mulally said. "We are in a stronger position than ever to leverage Ford's global assets to address the North American business environment. We also are building on the past few years of progress in continuously improving our quality, reducing our cost structure and introducing strong new products."

Aggressively Restructuring
Ford will convert three existing North American truck and SUV plants for small car production, with the first conversion beginning this December.

The moves are in addition to Ford's announcements in May and June that it is reducing its North American production plans for large trucks and SUVs for the remainder of 2008, as well as increasing production of smaller cars and crossovers.

"We are transforming Ford's North American manufacturing operations into a lean, flexible system that is fully competitive with the best in the business," said Mark Fields, Ford president of The Americas. "We remain committed to matching our capacity with real consumer demand, and we are equipping nearly all of our assembly plants with flexible body shops, ensuring we can respond quickly to changing consumer tastes.

"In addition, we are adding four-cylinder engine capacity to meet the growing consumer demand, while expanding production of our new EcoBoost engines, six-speed transmissions and other fuel-saving technologies," Fields said.

Among the manufacturing realignment actions:

* Michigan Truck Plant in Wayne, Mich., which currently builds the Ford Expedition and Lincoln Navigator full-size SUVs, will be converted beginning this December to production of small cars derived from Ford's global C-car platform in 2010.
* Production of the Ford Expedition and Lincoln Navigator will be moved to the Kentucky Truck Plant in Louisville, Ky., early next year.
* Cuautitlan Assembly Plant in Mexico, which currently produces F-Series pickups, will be converted to begin production of the new Fiesta small car for North America in early 2010.
* Louisville (Ky.) Assembly Plant, which builds the Ford Explorer mid-size SUV, will be converted to produce small vehicles from Ford's global C-car platform beginning in 2011.
* Twin Cities (Minn.) Assembly Plant - which was scheduled to close in 2009 - will continue production of the Ford Ranger through 2011 to meet consumer demand for the compact pickup.
* As previously announced, Kansas City Assembly Plant this year will add a third crew to its small utility line for the Ford Escape, Escape Hybrid and Mercury Mariner and Mariner Hybrid.

In tandem with the realignments, Ford will continue to offer targeted hourly buyouts at its U.S. plants and facilities, working with the UAW to secure competitive employment levels. Ford also said it remains on track to reduce salaried-related costs by 15 percent in North America by Aug. 1.

Ford North America still expects to reduce annual operating costs by $5 billion by the end of 2008 - at constant volume, mix and exchange, and excluding special items - compared with 2005. In addition, the company said it plans to continue to reduce structural costs beyond 2008.

The company also confirmed Ford, Lincoln and Mercury will remain in its North American brand portfolio. Ford said it will work with its dealers to broaden and accelerate its dealer consolidations, which will result in a dealer network that reflects the changing industry size and model mix.

Ford also updated its current North American planning assumptions, which include:

* U.S. economic recovery to begin by early 2010
* U.S. industry sales to return to trend levels as the economy returns to health
* Product mix changes are permanent, but some recovery will occur from the current share-of-industry for full-size pickups - though not back to levels experienced previously - as the economy and housing sector recover
* Oil prices to remain volatile and high
* No near-term relief from current level of commodity prices
* About 14 percent U.S. market share for Ford, Lincoln and Mercury brands

Accelerating New Products
Ford is adding several new North American products in the near- and mid-term, and shifting from a primary emphasis on large trucks and SUVs to smaller and more fuel-efficient vehicles. By the end of 2010, two-thirds of spending will be on cars and crossovers - up from one-half today.

"We are accelerating the development of the new products customers want and value," Mulally said. "We sell some of the best vehicles in the world in our profitable European and Asian operations, and we will bring many of them to North America on top of our already aggressive product plans."

The new products include six European small vehicles to be introduced in North America by the end of 2012. Ford's acclaimed European products are set apart by their world-class driving dynamics, exciting design and outstanding quality.

"While we have no intention of giving up our longtime truck leadership, we are creating a new Ford in North America on a foundation of small, fuel-efficient cars and crossovers that will set new standards for quality, fuel economy, product features and refinement," Fields said.

The Ford, Lincoln, Mercury line will be almost completely upgraded by the end of 2010, including:

* 2009 Ford F-150, on sale in late fall with the most capability, most choice and most smart features of any full-size pickup, and with more than a 7 percent fuel economy improvement
* 2010 Ford Fusion, Mercury Milan, Lincoln MKZ sedans, on sale in early 2009, with Fusion's and Milan's four-cylinder fuel economy expected to top Honda Accord and Toyota Camry
* 2010 Ford Fusion Hybrid and Mercury Milan Hybrid, beginning production late this year and on sale in early 2009 - with fuel economy expected to top the Toyota Camry hybrid
* New Ford Mustang - coupe, convertible, and glass-roof models - in early 2009
* New Ford Taurus sedan - with EcoBoost engine and even more advanced safety and convenience technologies - in mid-2009
* New European Transit Connect small multi-purpose van in mid-2009
* New Lincoln seven-passenger crossover - with EcoBoost engine - in mid-2009
* New European Ford Fiesta, in both four- and five-door versions, in early 2010
* New European Ford Focus, in both four- and five-door versions, in 2010
* New Mercury small car in 2010
* New European small vehicle that will be a "whitespace" entry in North America in 2010
* Next-generation Ford Explorer - with unibody construction, EcoBoost, six-speed, weight savings and improved aerodynamics for up to 25 percent better fuel economy - in 2010

With every new product, Ford expects to be the best or among the best for fuel economy. This is aided by one of the most extensive powertrain upgrades ever for Ford. By the end of 2010, nearly all of Ford's North American engines will be upgraded or replaced. In addition, within two years, nearly all of Ford's North American lineup will offer fuel-saving six-speed automatic transmissions.

The improvements build on several Ford fuel economy leaders today, such as:

* 2009 Ford Flex, which is the most fuel-efficient standard seven-passenger vehicle on the market, topping the 2009 Honda Pilot
* 2009 Ford Focus, with highway fuel economy of up to 35 mpg - better than the smaller 2008 Honda Fit and 2009 Nissan Versa SL and a key reason Focus retail sales are up 50 percent
* 2009 Escape, with a new 2.5-liter four-cylinder engine and six-speed transmission delivering best-in-class highway fuel economy of 28 mpg - ahead of Toyota RAV4 and Honda CR-V
* 2009 Ford Escape Hybrid, delivering 34 mpg in the city and 31 mpg on the highway, making it the most fuel-efficient utility vehicle available

Coming in 2009 are the first applications of Ford's new EcoBoost engines. EcoBoost uses gasoline turbocharged direct-injection technology for up to 20 percent better fuel economy, up to 15 percent fewer CO2 emissions and superior driving performance versus larger-displacement engines.

EcoBoost V-6 engines will be introduced on several vehicles next year, beginning with the Lincoln MKS and Ford Taurus sedans, and Ford Flex crossover. Four-cylinder EcoBoost engines will debut in 2010 in both North America and Europe. Ford will offer EcoBoost on more than 80 percent of its North American lineup by the end of 2012.

Ford also plans to double capacity for North American four-cylinder engines to more than 1 million units by 2011, to meet the consumer trend toward downsized engines for fuel economy. The smaller engines will deliver significant fuel savings.

In addition, Ford plans to double its hybrid volume and offerings next year - and is looking to expand further going forward. Production of the all-new 2010 Ford Fusion Hybrid and Mercury Milan Hybrid begins in December - with fuel economy expected to top the Toyota Camry hybrid.

With these new models, the Ford Escape Hybrid - now in its fifth year of production - and the Mercury Mariner Hybrid, Ford will offer four hybrid vehicles. That will make Ford the largest domestic producer of full hybrid vehicles in North America, second only to Toyota in sales volume.

Ford also is introducing six-speeds with PowerShift that offers the fuel economy of a manual transmission and convenience of an automatic; start-stop engines that shut off when the vehicle stops; electric power steering; direct injection, and Twin Independent Variable Cam Timing engines. These technologies will be progressively introduced within the North American lineup by 2012.

"One Ford"
Driving Ford's product transformation is the company's "One Ford" global product development vision, which will deliver more vehicles worldwide from fewer core platforms, further reduce costs and allow for the increased use of common parts and systems.

In the next five years, Ford will build more than 1 million vehicles a year worldwide off its global B-car platform and nearly 2 million units worldwide off its global C-car platform.

"Ford is investing most where consumer growth is taking place - and that's in highly fuel-efficient global small cars," said Derrick Kuzak, Ford group vice president of Global Product Development. "One of every four vehicles in the world today is a 'C' or Ford Focus-sized vehicle, and we expect the segment to grow more than 20 percent to 6 million units in North America and 25 million worldwide by 2012. We see similar strong growth in the B-segment, where the Fiesta competes."

With Ford's global product development plan, all of the company's vehicles competing in global segments will be common in North America, Europe and Asia within five years. In addition to B- and C-sized small cars, the company's Fusion- and Mondeo-sized C/D cars and utilities will be common globally. The same will be true for commercial vans.

Ford said it is uniquely positioned to take advantage of its scale, already acclaimed global products and the strength of the Ford brand around the world to respond to the current changing marketplace and to begin to grow profitably. The company said its success in growing market share and profits with smaller, more fuel-efficient vehicles in Europe is now the template around the world.

"We remain absolutely committed to creating an exciting, viable Ford going forward - and to transforming Ford into a lean global enterprise delivering profitable growth over the long term," Mulally said. "We continue to make progress on every element of our transformation plan, and we are taking decisive steps in the near term to ensure our long-term success."
Risk Factors

Statements included herein may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on expectations, forecasts and assumptions by our management and involve a number of risks, uncertainties, and other factors that could cause actual results to differ materially from those stated, including, without limitation:

* Continued decline in market share;
* Continued or increased price competition resulting from industry overcapacity, currency fluctuations or other factors;
* An increase in or acceleration of market shift away from sales of trucks, sport utility vehicles, or other more profitable vehicles, particularly in the United States;
* A significant decline in industry sales, particularly in the United States, Europe or South America, resulting from slowing economic growth, geo-political events or other factors;
* Lower-than-anticipated market acceptance of new or existing products;
* Continued or increased high prices for or reduced availability of fuel;
* Currency or commodity price fluctuations;
* Adverse effects from the bankruptcy or insolvency of, change in ownership or control of, or alliances entered into by a major competitor;
* Economic distress of suppliers that has in the past and may in the future require us to provide financial support or take other measures to ensure supplies of components or materials;
* Labor or other constraints on our ability to restructure our business;
* Work stoppages at Ford or supplier facilities or other interruptions of supplies;
* Single-source supply of components or materials;
* Substantial pension, postretirement health care and life insurance liabilities impairing our liquidity or financial condition;
* Inability to implement Retiree Health Care Settlement Agreement with UAW to fund and discharge retiree health care obligations because of failure to obtain court approval or otherwise;
* Worse-than-assumed economic and demographic experience for our postretirement benefit plans (e.g., discount rates, investment returns, and health care cost trends);
* The discovery of defects in vehicles resulting in delays in new model launches, recall campaigns or increased warranty costs;
* Increased safety, emissions (e.g., CO2), fuel economy, or other regulation resulting in higher costs, cash expenditures, and/or sales restrictions;
* Unusual or significant litigation or governmental investigations arising out of alleged defects in our products or otherwise;
* A change in our requirements for parts or materials where we have entered into long-term supply arrangements that commit us to purchase minimum or fixed quantities of certain parts or materials, or to pay a minimum amount to the seller ("take-or-pay" contracts);
* Adverse effects on our results from a decrease in or cessation of government incentives;
* Adverse effects on our operations resulting from certain geo-political or other events;
* Substantial negative Automotive operating-related cash flows for the near- to medium-term affecting our ability to meet our obligations, invest in our business or refinance our debt;
* Substantial levels of Automotive indebtedness adversely affecting our financial condition or preventing us from fulfilling our debt obligations (which may grow because we are able to incur substantially more debt, including additional secured debt);
* Inability of Ford Credit to access debt or securitization markets around the world at competitive rates or in sufficient amounts due to additional credit rating downgrades, market volatility, market disruption or otherwise;
* Higher-than-expected credit losses;
* Increased competition from banks or other financial institutions seeking to increase their share of financing Ford vehicles;
* Changes in interest rates;
* Collection and servicing problems related to finance receivables and net investment in operating leases;
* Lower-than-anticipated residual values or higher-than-expected return volumes for leased vehicles; and
* New or increased credit, consumer or data protection or other regulations resulting in higher costs and/or additional financing restrictions.

We cannot be certain that any expectation, forecast or assumption made by management in preparing forward-looking statements will prove accurate, or that any projection will be realized. It is to be expected that there may be differences between projected and actual results. Our forward-looking statements speak only as of the date of their initial issuance, and we do not undertake any obligation to update or revise publicly any forward-looking statement, whether as a result of new information, future events or otherwise. For additional discussion of these risks, see "Item 1A. Risk Factors" in our 2007 Form 10-K Report.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 229,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

NEW FORD FOCUS RS ON TRACK AS FIRST DETAILS CONFIRMED

Cologne, June 12, 2008 - Ford RS is back and the all-new Focus RS is on track! An early prototype of the fastest Focus road car to date is now undergoing performance and durability testing at the challenging Nürburgring Circuit in Germany, in preparation for its launch in 2009.

The principal architect of the Focus RS project is Ford of Europe's Vehicle Line Director for Performance Vehicles, Jost Capito, whose Team RS development group were responsible for the first generation Focus RS in 2002, and more recently, the Fiesta ST and the new Focus ST.

Capito said: "The new Focus RS is as much a car for driving enthusiasts as the one before it and classic Ford RS models of the past. We're staying true to the core RS principles of a no-compromise, affordable high performance road car you can live with. The new Focus RS will have the muscles, heart and soul of a genuine RS and will be exciting to drive every day."

The all-new Focus RS features a specially developed, turbocharged version of the Duratec 2.5-litre engine, based on Focus ST, but significantly revised to generate over 280PS and more than 400 Nm of torque, thus achieving an excellent power-to-weight ratio.

Various chassis innovations, developed in conjunction with Ford's Advanced Engineering Centre in Aachen are being tuned for the new car by the Cologne-based Ford Team RS. Their overriding objective is to achieve optimized driving dynamics and on road performance through an advanced technology front-wheel drive system, combined with a limited-slip differential.

"In early prototypes based on Focus ST vehicles, the new system is more than meeting our targets for exceptional levels of traction, handling and steering," Capito added. "Given that the enthusiastic team behind the car are all performance vehicle enthusiasts, you can imagine that our standards are high."

Ford Focus - A great starting point

The standard Ford Focus is an excellent base for a high performance car - agile, responsive and stable.

While the latest Focus ST has already proved this to be the case, the new RS will take these qualities to the next level, benefitting from extensive engineering knowledge gained through the Company's highly successful Motorsport programmes, notably with the Focus World Rally Car.

"We have no doubt that we can enhance the acclaimed qualities of the already excellent Focus for an even higher performance model than the ST," Capito added. "Now, we are going through the rigorous job of proving out our technical approach in extensive testing and tuning over a variety of roads including the most demanding track in the world, the "Green Hell" that is the Nürburgring Nordschleife!"

"With two consecutive Manufacturers' World Rally Championship titles and the success of Fiesta and Focus ST models, we have the knowledge and the experience. The time is right for Ford to deliver a new high performance model for the legions of loyal Ford RS customers around Europe," Capito concluded.

The new Focus RS test and development programme is now well underway and will continue for several months, prior to the vehicle being readied for production in early 2009.

Although the internet and car magazines around the globe have continued to offer their opinions as to how the new car will look and drive, customers will get the first look at a production-intent vehicle with its world premiere at the London Motor Show in late July.

Further technical details of the all-new Focus RS will be released closer to launch.

What we see looks like a hot Focus wearing German plates, but looking closer, we see that the images have clearly been touched by the magic wand of Photoshop. The question is, how much so? It's normal for a set of press shots to be touched up and enhanced, but we're not so sure that was all that happened here. Could these possibly have been just shots of a normal Focus ST, enhanced with a digital body kit?
[via CarScoop]

Also notable is the rather nice and remarkably coherent interior (wonder if it has Sync?). We don't know if this is an indication of the direction the Europe market cars will be going, or if the Chinese market will be making the move to the styling leader, but if the latter is the case, it may just tell us a little bit about Ford's global product strategy. Lots of additional images over at ChinaCarTimes.

SPORTY NEW LOOK FOR 2009 FORD FOCUS COUPE TO DEBUT ON WEDNESDAY 'AMERICAN IDOL' EPISODE

* The 2009 Focus coupe is set to debut on "American Idol" on Fox on Wednesday.
* Sporty updates inspired by customer feedback, including new front and rear fascias, a new roof-line spoiler and standard 17-inch aluminum wheels on the SES series, enhance the car's profile and further differentiate the Focus coupe from the sedan.
* Performance improvements include increased horsepower on 5-speed manual versions and quicker acceleration, thanks to a new final drive ratio on models with four-speed automatic transmissions - without any compromise to Focus' 35-miles-per-gallon fuel economy rating.
* Focus posted an 88 percent increase in retail sales in April versus a year ago.

DEARBORN, Mich., May 13, 2008 - The hot-selling Ford Focus debuts a new coupe version for the 2009 model year Wednesday on American's hottest television show - "American Idol." This marks the first time Ford has ever revealed a new product on prime time television.

"Focus is the little car that delivers in a big way for customers, with 35 mpg fuel economy, cool features including SYNC, a fun drive, strong quality and the right price," said John Felice, Ford Division group marketing manager. "We've built on those strengths to deliver an even sportier coupe version for 2009 and thought the 'American Idol' debut would be a new way for customers to see the upgrades for themselves."

The new Focus coupe can be seen for the first time during the Wednesday broadcast of "American Idol" on FOX, which airs at 9 p.m. EST.

The Focus coupe will be part of the "American Idol" Ford Video featuring this season's remaining contestants. Episodes of American Idol typically draws an audience of more than 20 million viewers. The 45-second music video also will be featured on the "American Idol" Web site at www.americanidol.com under the Ford Music Video page.

Sportier Design
Focus retail sales were up 88 percent in April versus the prior year, and a growing number of younger customers have been buying the new Focus model that was launched in late 2007.

"We've spent a lot of time talking with small-car customers and Focus enthusiasts," said Sam De La Garza, Focus marketing manager. "Their overwhelming feedback was that a sportier exterior design could attract even more Millennials, or those people born between 1980 and 1995 - 11,000 of whom reach driving age every day in the U.S."

With that in mind, the Focus team sculpted the coupe's new front and rear fascias to provide a sportier appearance. The lower front fascia incorporates a larger open area that bares a strong resemblance to the acclaimed design of the new global Ford Fiesta subcompact. The fog lamps - now standard - are better integrated into the overall design of the front fascia, and its signature two-bar chrome front grille and chrome accents around the headlamps have been darkened for added differentiation.

"The new coupe looks really sporty," said Thomas Tang, co-founder of www.focusfanatics.com and Ford Focus owner. "It is great to see that Ford values our feedback and is willing to make quick changes."

"The new front fascia, 17-inch sport wheels and fog lamps remind me of the old Focus SVT models," Tang added.

For differentiation, the high-end Focus SES will feature a standard high-mounted spoiler that is incorporated into the design of the roof. The high-mounted design contributes to Focus' overall muscular stance. A decklid spoiler will remain part of the Focus SE exterior design.

New premium-painted Dark Chrome 17-inch aluminum wheels, also standard on SES, complete the coupe's redesigned exterior.

Sounds 'Bad' and Goes Faster — With More Control
The 2009 Focus SES coupe features more horsepower and a throatier sound, thanks to a new sport-tuned exhaust. The SES coupe with a four-speed automatic transmission will have a new 4.2 final drive ratio to deliver quicker off-the-line acceleration for a faster 0-60 mph time.

A new option for 2009 is electronic stability control (ESC), which uses sophisticated sensors and the anti-lock braking system to help correct skids that can lead to accidents.

Fuel-efficient Powertrains
The 2009 Focus Coupe is equipped with a 2.0-liter, Duratec 20 dual-overhead-cam (DOHC), inline 4-cylinder engine that delivers 143 horsepower when mated to a five-speed manual transmission and 140 horsepower when paired with a four-speed automatic transmission.

Also available is a super-clean, 130-horsepower Duratec 20E engine that qualifies Focus as a Partial Zero Emissions Vehicle (PZEV). The 20E's tailpipe emissions are cleaner than some hybrid gas-electric vehicles'. The Duratec 20 and 20E in Focus Coupe are mated to a five-speed manual transmission and achieve EPA-estimated fuel economy of 35 mpg.

SYNC Standard on Focus SES
Also setting the Focus coupe apart from other small cars is Ford's industry-exclusive SYNC technology, which will be standard equipment on the SES series and optional on the SE. SYNC is a fully integrated in-vehicle, voice-activated communications and entertainment system for customers to use their Bluetooth cell phones and digital media players.

SYNC was first introduced on the 2008 Focus and was an immediate hit with customers, helping to increase Focus' share in an extremely competitive small-car market. Nearly 50 percent of the 2008 model year Focus units sold during April included SYNC. SYNC-equipped vehicles sell nearly twice as fast as those without.

SYNC also was a feature that helped motivate editors of Kelley Blue Book's kbb.com to name the 2008 Ford Focus one of the "Top Ten Coolest New Cars Under $18,000" in April.

The 2009 Focus Coupe, available later this summer, will have an MSRP that starts at $15,920. All Focus models are built at the Wayne (Mich.) Assembly Plant.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 244,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo, Mazda, and until completion of their sale, Jaguar Land Rover. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

According to Ford's product czar Derrick Kuzak, a new Focus based on the C1 will be here eventually. This is going to allow for quicker production, reduced costs and blah blah blah. How long? It looks as though it'll be sometime in 2010 as a MY 2011 Focus ...maybe.That's apparently how long it takes to fit SYNC into it. Let's look at that wish list we made when the Euro C1 focus debuted:
1. Katie Couric Gets, Then Loses Prime-time News Job
2. Arrested Development never goes off the air
3. Successful Serialization of Friday Night Lights
4. Rachel Bilson falls in love with cars, becomes Jalopnik contributor.
5. We get to use the poster from Gone Fishin' in a post
6. C1-based Ford Focus

[Source: AutoNews via eGMCarTech]

On the inside, the already handsome Focus CC interior gets black leather sport seats, MP3-compatable audio system, parking radar, wind deflector and special floor mats. How much does this attractive hardtop convertible cost? The gas version starts at 28100 euros, $44,400 dollars or 600 gold at the current EUR/USD/D&D exchange rate. [Ford via CarScoop]

[from tutztutz]

It may have not cost millions upon millions to produce, but it's a hell of a lot more creative and unique than some of its competition. For a refresher, Craig Richey and Bill Bilbrodt turned 21 parts from a Ford Focus into 31 different musical instruments. A professional orchestra then learned the new instruments and played a tune for this commercial spot. Yeah, no kidding—they really played music on repurposed hunks of a Focus! "Beautifully arranged" is the tagline. Accurate, orchestrally if not necessarily automotively. The composition itself worries us a bit. It's a kind of morose riff on Yann Tiersen (of Amélie fame), and it sounds sort of like how Ford must be feeling these days.[Crave]

Overall, I was pretty happy with Sync. The media functionality was superb and actually using the system while driving is very easy. The commenters are ripping on me for owning a Zune (and likely my taste in music, as well), but Sync worked wonders when paired with this device, and would work just as well with players from Apple, Creative, iRiver, Sandisk and so on. With the CD, AM/FM, Sirius, USB, auxiliary input and Bluetooth connectivity, the entire spectrum of media is covered and capable of being played through the Sync system. Unless you still favor cassettes. If so, you are free to cease reading now and return to devoting yourself full-time to getting hell out of 1995.

The phone functionality was pretty good, as well. Once you overcome the agony of getting it all set up—and I endured some significant agony—it works well. The option to receive and send (limited) text messages is a definite bonus, compared to other in-car systems. But as I have urged in my two previous installment, check out SyncMyRide.com to see if your cellphone is fully compatible, because that could be a big deciding factor in taking the plunge on this $400 option in Ford, Lincoln and Mercury vehicles.

The Sync did have a bit of a learning curve. I am a pretty technically savvy person, but I struggled through the unboxing and setup. Sync didn't have a similar feel to other consumer electronics or gadgets. The menu system and button-functionality took some time to get accustomed to; in the end, it was like learning an entirely new system. This threw me off because the vast majority of consumer electronics employ tried-and-true functionality that is in most cases easy to grasp without being forced to consult a manual (Sync has one, of course, and it's substantial, but when it comes to stuff like this, you want to play first and ask questions later).

The final word is that I would recommend the system. Once you get over the initial setup and learning curve hurdle, the Sync pays for itself in terms of convenience and functionality. Just be sure to first determine whether your gadgets are compatible.

Don't be intimidated by my unboxing yesterday. I approached the Sync the same way I would review any other kind of consumer electronics—and the way any ordinary human being would use a similar type of electronic doodad. Meaning: Play first, read later.

The first hurdle setting up Sync was determining the method of standard operations. It took me a little while to figure out the menu system for setting everything up. It's a tree-based menu system similar to how a computer file directory works, but until I determined that the OK and Phone button on the steering wheel acted almost as the forward and backward button throughout the tree menus, it was painful trying to navigate through and remember the menus, all while managing the total Sync setup. I would have preferred an entire computer integrated into my car. Learning new operational standards and systems is not something anybody likes to do.

As mentioned yesterday as well, consult SyncMyRide.com to determine just how capable your cellphone is when operating with the Sync. The majority of the setup video was me trying to get all of my contacts onto the Sync. Because my phone didn't support the entire address book push, it required me to manually send (over Bluetooth) each contact to Sync, a process that I repeatedly botched. Eventually I ended up just dialing the number I wanted to call directly on the number pad, an adequate workaround and a way to buy time until I could further investigate why the Sync wouldn't accept my Bluetooth contacts pushed individually.

Once the cellphone address book is established, then many other features can be utilized, such as voice commands when using the phone, along with other options.

On the plus side, the media set-up process was nearly flawless. A little menu tweaking was required to determine what source the Sync recognized as the input. In my case, I set it up as my Zune through the USB connection. But it can also be configured to receive music over Bluetooth and through the auxiliary input. I was also happy to learn that Sync is capable of playing DRM-restricted music for a select number of the many supported MP3 players—including the Zune and the iPod. This is an excellent in-car media system that became a pleasure to use after I began to memorize a lot of the voice commands.

Overall, I can't put all of the blame on set-up on the Sync—my cellphone caused some of the problems, because I doesn't support all features available on Sync. Stay tuned for part three in the series where I give the Sync a full-blown road test.

"I don't know why he wouldn't."

FORD CONFIRMS NEW HIGH PERFORMANCE FOCUS RS IS ON THE WAY

Cologne, December 17, 2007 - Ford of Europe is confirming its plan to deliver an exciting all-new, high performance Focus RS model for launch in 2009. A design image released by the company today hints at the exciting direction the new model is taking.

The new Focus RS will be based on the dynamic new Focus ST. It will be developed by Ford Team RS, a specialist team led by Jost Capito who, as previously announced, is being appointed to the new role as Vehicle Line Director for Ford of Europe Performance Vehicles from January 1, 2008.

"With two consecutive Manufacturers' World Rally Championship titles under our belt, the time is right to create a new Focus RS," said John Fleming, Ford of Europe's President and CEO. "With the Fiesta and Focus ST models, Jost and his team have proved already that they can deliver exciting and practical performance road cars. The success of these models, combined with Jost's experience in motorsport and Ford of Europe's positive business results, mean that we now have a credible business case for a no-compromise Focus RS roadcar for more enthusiastic drivers."

The basic concept for a new Focus RS has been under development within Ford Team RS under Capito's leadership for some months already. Now that the programme has been given the 'green light', Capito and his team will be concentrating fully on this programme.

"We have reviewed our technical options and worked closely with the Design team on how the car might look, and I'm very excited by the results," said Jost Capito, "Now with the programme going ahead, the hard work really starts as the small team working on the project takes the car from prototype to production."

Stay Tuned
Ford of Europe will not reveal any of the technical details of the new Focus RS until closer to launch in 2009. The company plans to show a concept version of the car publicly for the first time in mid-2008.

"We will use the redesigned 2008 Focus ST as the base for a no-compromise RS model that will become the ultimate road-going Focus," Capito added. "Just as the Focus RS WRC owns the rally circuit, we want the new Focus RS to own the road, so we have the major competitors in our sights as we develop the car's performance, design, handling and braking."

"We're not ready to confirm any of the technical details of the new Focus RS yet - Jost and his team have a lot to do to finalise the exact specification and styling," said Fleming. "But make no mistake, I can assure you that ultimately, the car we plan to launch will be worthy of wearing the coveted Ford RS badge."

Though the military uses vehicles like this for destroying bombs and surveying territory, this is a relatively cheap and simple solution for someone who needs to spy on others. We just hope that the designer keeps it away from this guy. [PhysOrg]

Suitability Parameters:
· Speed Merchants: No
· Fashion Victims: Yes
· Treehuggers: Yes
· Mack Daddies: No
· Tuner Crowd: Yes
· Hairdressers: Yes
· Penny Pinchers: No
· Euro Snobs: No
· Working Stiffs: No
· Technogeeks: Yes
· Poseurs: No
· Soccer Moms: No
· Nascar Dads: No
· Golfing Grandparents: No

Also Consider:
· Toyota Corolla
· Honda Civic
· Nissan Sentra
· Dodge Caliber
· Mazda3

Vitals:
· Manufacturer: Ford
· Model tested: Focus SES Coupe
· Model year: 2008
· Base Price: $16,075
· Price as Tested: $19,710
· Engine type: 2.0-liter I-4 DOHC
· Horsepower: 140 hp @ 6000 rpm
· Torque: 136 lb.-ft. @ 4250 rpm
· Redline: 6500
· Transmission: 5-speed manual
· Curb Weight: 2755 pounds
· LxWxH: 175 X 78.4 X 58.6
· Wheelbase: 102.9 inches
· Tires: P205/50R16 87H all season
· Drive type: Front-Wheel Drive
· 0 - 60 mph: 8.4 Seconds
· 1/4-mile: 16.4 seconds
· Fuel economy city/highway: 24/35
· NHTSA crash test rating: N/A

2008 Ford Focus Coupe, Part 1, Part 2

Acceleration: **
With that engine whine, it certainly sounds like it should be accelerating. However the other cars on the road moving past you tell a different story.

Braking: ***
The front disc and rear drum brakes provide adequate braking. Nothing special here and certainly nothing exciting. Although it's not like there's a lot of horses to have to reign in either.

Ride: ****
The teeth-chattering of the previous model was significantly diminished. Still not as smooth a ride as you'd hope for given the price, but better. Maybe Ford could disregard any upgrades to the suspension in favor of just making those bucket leather seats standard. Rear seat passengers however, would still be left on their own and with their own tooth repair bills.

Handling: ****
Just like the last Focus, the new one takes the corners quite well and without drama.

Gearbox: ****
The five-speed manual in the Focus is a smooth operator, easily sliding through gears. My assumption is a short-shifter will more than likely be the first option a buyer of the manny-tranny Focus will be picking up at their local aftermarket shop.

Audio/Video: ***
The up-optioned stereo of the test vehicle comes complete with Sirius radio and Sony speakers. Still, the volume wasn't loud enough to send my head swimming, so the target teen demographic's not going to be too happy with that. No DVD player option, but I'm sure there will be greedy aftermarketers ready to supply the boppers with LCD screens.

Toys: *****
Sync. Ambient lighting system. Sync. Heated seats. Sync. 'Nuff said. Wait...Sync, Sync, Sync, Sync, Sync.

Trunk: ****
Even without the seats down the trunk is large. With the seats down, it's ginormous. In fact it's so big I almost deduct a point because I realized it was probably why that rear-end sight line-destroying trunk-lid is so high. Instead, I'll deduct one point for the very clunky subwoofer housing that seems to take up way too much space.

Value: **
I don't think the base model Focus is worth the money — even if Sync's included in the SES trim and even if you consider it gets almost 35 MPG. But this may be one of those rare occasions where adding more options actually increases the value. Once you add the leather bucket seats for $695, the ambient lighting for $295, Sirius for $195 and heated seats for $115 — you've got a rather kitted-up car. The only problem is you've now got a car that's exceeding $18K and approaching $20K. That's a lot of money for the demographic Ford is targeting.

Overall: ***
Without Sync this car is overpriced and entirely unmemorable. With Sync, it's slightly more memorable — but requires such a hefty price in optional accessories it's difficult for me to find a demographic it's right for.