I recently purchased a 2009 For F-150 and I am writing you this email to praise the safety features of that vehicle that saved my life. I was recently at the Texas State Fair and was looking at the new Ford vehicles because we will soon be in the market for my wife a new SUV, and I told one of the representatives my story. They told me that I should send the pictures in to someone at Ford. I did a google search for contact info at Ford, and I am taking a guess at your email address from your name.

On May 9th, I was driving on south Interstate 45 from Dallas to Houston at 5 in the morning. It was pitch black outside and as I came over a small hill in the road, there were 6 cattle standing across the freeway. I was traveling 65-70 miles an hour and I did not have time to react and swerve away from the cows. I hit and killed 3 of the cows. I don't remember much of the wreck, but I do remember that I walked away from it. Once the police arrived on the scene, the were sure that anyone in the vehicle was surely dead. As every new officer and helping passer by came upon us, I was asked if I had checked on the people in the vehicle. They were surprised every time that I told them that I was the only one in the vehicle. They would ask how I was even standing after the wreck. I firmly believe that God put me in an F-150 exactly one week before the accident for a reason. The truck was totaled, and looking at the damage, I can see how anyone would not believe that I walked away from the accident. I had a twisted vertebrae, dislocated ribs, a concussion, and some burns from the airbag. All of that is fixable, and the one thing that I also have is my life. If I would have been in my previous vehicle, they said I would have been decapitated. On my F-150, the hood rolled back over the windshield and shielded anything from coming through it. The frame kept the cockpit in tact and overall, this truck truly performed the safety features to the max. No-one ever thinks of hitting 3 900 lb cows when they think of auto accidents, but your engineers and designers have put features into this truck that will save hundreds of lives, and I am sure glad they saved mine. My wife were married in March and this accident happened only 2 months after our wedding. Now we are expecting our first child, and I will only trust Ford vehicles with my wife and family in the future. I have attached a picture of the truck and I will say, the sales staff was fantastic in assisting me with getting a new 2009 F-150.

Thank You So Much,
Joe Cross

Mulally apparently responded with "Hello Joe.....WOW.....soo pleased for you, your family, and our Ford.....I am sharing your story with our team that lives to design the very best cars and trucks in the world.....thank you Joe!!" He's just so happy to have another customer and continue Ford's dominance in the cattle-killing market.

Model T

Ford's plan for the Model T was to offer a simple, usable, high-quality automobile that anyone could afford, and the idea caught on, to put it mildly. The T started out as what everybody's mental image of an early automobile has come to be, hand crank, wooden wheels, acetylene lights and all. Ten years after its introduction, it had an electric starter, actual front doors, a roof, and accounted for half the cars in America. Yes, sir, it's the car that made the people who wanted to git up and go actually able to do so-before the T, transportation almost couldn't BE basic.

Photo Credit: Wikipedia

The Jeep

We're talking the true stripped-down models here, the Willys and CJ models that are coveted by off-road types but also worked brilliantly around town. Almost unbreakable, because there was nothing to break. Impossible to be uptight around them, once you got them away from heavy traffic and, you know, the military. And pretty hard to get now, more's the pity. We're embarrassed for choice in one model to feature, but during the Chevette Era right up through the dawn of the Neon, it was possible to get a retired Postal Service Jeep or AM General delivery truck like the one here, switch the steering wheel back to the left side, and drive in relative style and comfort (relative to walking, anyway). There's something magnificent about that.

Photo Credit: Wikipedia

The Ford Falcon

No, not the contemporary Australian version - the one your uncle the insurance salesman had. Or great-uncle, even. You want a Dodge Dart? You're welcome to it, but that's the easy choice. The Falcon was, to put it plainly, just a comfortable car to buy and live with, and more interesting; it came in lots of body styles, including convertible and Ranchero pickup, and was is considered to be one of the great successes of Ford president Robert McNamara, unlike his other project, the Vietnam War. It sold like crazy for a while, but unfortunately, it was shoved to the side by Ford's own more desirable Mustang.

Photo Credit: Wikipedia

The Volkswagen Beetle

Infinite volumes have been written about this car, but perhaps the single most important Beetle fact is this: It was perhaps as bad as a car can be and still be fun to own. It rusted, it didn't heat or defrost, it was slow, it handled strangely, it was ugly, and it made annoying sounds. But it got to people, somehow, in a way that transcended its novelty value, the way rescued dogs or tiny apartments sometimes do. After all, it was light, it was relatively reliable, and it was different. it If nothing else, it's worth noting that there wasn't really anything else commonly available at the time that offered as much sheer immediacy, and a long road trip in one of these was a small personal epic. Still, the rest of the world got the original Mini, and we got this?

Photo Credit: Wikipedia

The Chevy Nova

In the 1970s, an era when most cars aspired to be rolling living rooms, the cheaper Nova aspired to be a rolling basement rec room, a somewhat overstuffed, purposefully shabby place, usually with lots of browns and yellows, a place where it was perfectly okay to put your feet on the Davenport. No one really wanted one, but plenty of people would up with one and wound up having good times in it, if not with it. It was roomy enough for four people who weren't too choosy, so anyone in there with you was probably a good friend of yours to begin with. Importantly, it could be made faster easily enough, especially the small-block versions, although part of the fun of that was ignoring how slow they were to begin with. The first car a lot of people in Generation X ever worked on voluntarily. Still, though people may not have wanted one, just try finding someone who owned one and doesn't wish they still had it.

Photo Credit: Wikipedia

Ford F-150

Of course, the best-selling vehicle in the world can be had in any trim level you want, but the base-level truck has always been one charismatic automobile. Throw stuff at it, in it, on it, it doesn't care. Get the awesomely durable 300-inch straight six in it, change the oil often, and trundle on through eternity.Hose it off, hose it out, and take it to town, and it still has a certain... well, not class, but a capable dignity you're not going to get in most cars. Plus it's the most common way to get a pleasant and raffish two-seater in a culture that tends to frown on that sort of thing.

Photo Credit: Wikipedia

Honda CRX-HF

The CRX is lovable indeed, but unlike most basic beaters, this one was an obvious treasure off the showroom floor. The liter-and-a-half engine and the five-speed were zippy enough, and fuel economy numbers in the 40s were certainly impressive, but the best part was that it weighed about 70 pounds. Oh, okay, about 1,700, but even in the mid-eighties that was a treat. There are just two seats, but it was a fine little runabout for all that, fairly spacious and Honda-solid. Plus but it rotated on a point right between those two seats, which was fun, and with those EPA numbers this fun was basically free. Sadly, the word is out now and no CRX has sold for basic transportation money since the turn of the century.

Photo Credit: Wikipedia

Ford Festiva

Most people know this car from the SHOgun models with the Yamaha V6 from the Taurus SHO dropped in where the back seats should be. That's fine, but don't overlook the terrier nature of the Mazda-built box, as were all the first-generation Festivas, which are really all the ones worth mentioning. They're zippy enough, roomy enough, and even lighter than a CRX, making them a surprisingly involving drive. Owner anecdotes, always the most interesting of perhaps not the most scientific source of information about older model cars, reveal that the Festiva is tenacious as can be, one of those cars that refuses to give up the ghost completely even after many, many nonessential parts have broken on them. A resounding endorsement, that. Also, the interior fabric over the door panels is so thin that refrigerator magnets can be stuck on, and how do you put a price on that kind of charm?

Photo Credit: Wikipedia

Dodge Neon

In the long run, it wasn't an out-of-the park four-bagger. Build quality wasn't what Chrysler promised, the look didn't age well, and the fluids didn't stay in the engine like they really should have. But when it was introduced, buyers - including a lot of first-time car owners - were delighted to have a reasonably peppy, distinctively styled car from an American automaker. That it handled genuinely well was a nice bonus, for those who noticed. They were everywhere for a while, and unlike a lot of examples of automotive ubiquity, that was generally considered to be okay; a street lightly salted with Neons was a sign that something was going right. It didn't last, of course; bits started falling off, it was notably bad in crash testing (to be fair, just look at the rest of this list!) and a first-generation Neon with a For Sale sign on it may as well have had a warning sign on it, too. But the Neon's success was a sign that happy no-frills success was possible. We wish GM, and anyone else who wants to give it a try, all the best.

Photo Credit: Wikipedia

Mike Levine, from PickupTrucks.com, had a few minutes to chat with Mark Grueber, Ford's marketing manager for the F-150 prior to the first screening of the new film, 'Raptor – Born in Baja,' to discuss the possibility of a crew cab version of the SVT Raptor. With orders for the hopped up F-150 rising above expectations, it was inevitable that certain potential buyers would request a more utilitarian version of the 133-in. wheelbase Raptor.

Grueber says;

"We've had requests for a crew cab [Raptor]," said Grueber. "We haven't made any decisions but there's some demand for it. Not everyone is going to use [the Raptor] for aggressive off-roading. It could be something similar to the four-door [Jeep] Wrangler."

Levine asks whether a four-door, 145-in. long-wheelbase version of the Raptor make sense or would it water down the truck's intended badass image? We're curious to know what you think. [via PickupTrucks.com]

We've only ever seen this level of insane skill before in the basement-built Lamborghini Countach of Ken Imhoff, but craftsmanship and the mid-level insanity of the builders is all these vehicles share. This H1 isn't some surplus rebuild or fiberglass kit, it's all-steel, hand fabricated to a near-military spec level of quality. The frame comes from a rough 1987 F150 4x4, the rear axle was pulled out of a E250 van, the engine is a monster 7.3 liter Powerstroke diesel from a shuttle van, and pretty much everything else is the result of a press-brake and and whole lot of welding. The result has been dubbed the Hummer H150.

We were a little worried, about half-way through the 48 pages of forum details on FullSizeBronco.com where he admitted his wife would be given the choice of paint scheme and she picked out a two tone white and grey with a tribal line in the middle. Thankfully she came to her senses and a lovely orange was chosen instead. Though the truck isn't quite done yet, a whole lot of the major work is through. The body electronics just got the test and transmission has been sourced, so after buttoning up the powertrain it'll be ready for a maiden run. This build has taken some five years thus far, but considering how far this guy has come the last few steps are practically child's play.

There aren't many vehicles manlier than the original Hummer H1, but building your own from scratch puts you in rare company on the testosterone scale. We can't wait to see how the Hummer H150 turns out. Hat tip to Mike! [Full Size Bronco Forums]

According to the folks at Pansy Patrol (great name by the way), a uniformed officer was seen ticketing a motorist who he pulled over with a blue-gray late model F-150 with no markings in the Commonwealth of Massachusetts. The only indications it was a legitimate cruiser came from the interior-mounted red and blue lights. Very tricky. First they bail on the Caprice and take up Crown Vic Interceptors, then Chargers, and now the most ubiquitous vehicle on the road, the F-150. Might as well start watching out for Camrys and Accords. Good luck out there. [Pansy Patrol]

If nothing else, the 2010 Ford Harley-Davidson F-150 certainly captures the Harley attitude; It's dark, it's brooding, and it wears its chrome proudly. Like the motorcycles it channels and despite all the festooning of the Harley badges, it doesn't offer any more oomph in the go-fast department than the regular version. It gets the same 320 HP 5.4-liter you'll find in the engine bay of the regular 2009 Ford F-150 mated to a six speed automatic powering the rear wheels or an optional Harley-unique driveline, which can be operated in 4x2 mode, AWD or 4x4 high. The suspension, on the other hand, is completely retuned for a sportier ride with more aggressive springs and shocks as well as a thicker anti-roll bar. The truck takes advantage of the sportier tune with some custom 22 inch wheels shod in 275 series, low profile, high performance Pirelli Scorpion Zeros.


Upgraded hardware is nice and all, but let's be honest, the crew-cab-only Harley F-150 is all about styling, and if you're into the bike-makers design mantra, this new truck doesn't disappoint. The front end is completely redesigned, sporting a Harley specific six bar billet-style chrome grille with painted surround, unique upper and lower front bumper treatment, and color matched headlight clusters. Down the side of the truck there are two things you'll notice and one you might not. The readily apparent details are the enormous bits of Harley badging at the front and rear fenders along with the splash of color at the rocker panel. What you might not notice is the automatic fold-down running board swiped from the F-150 Platinum edition, when enabled it comes in handy if you're on the short side and then tucks up neatly under the truck when the doors close. The truck gets slathered in two color options, Tuxedo Black, and a Lava Red (pictured) which is so dark when not under studio lighting you can barely tell it's a red.

The interior is where the truck gets serious about being Harley-centric. The heated and cooled front seats wear aniline leather patterned after a motorcycle jacket, with decorative shoulder snaps at the top, flexible elbow sections on the sides bolsters, real Harley zippers to close the map pocket in the back, and a red perforated leather seating surface. They also get some fancy, hand-made fired glass cloisonne badges stuck right between your shoulder blades. Despite having two exterior shades, there's only one interior color — Lava Red. On the inside the color takes on a different meaning than outside, it's an anodized finish which shifts color a bit between red and a gray-green. It gets slathered on the center stack, shifter console, and the gauge cluster. The interior is finished off with a big Harley-Davidson plaque on the armrest bearing the truck's number in the build series.

We're not going to say the package is something we'd check the option box for, considering the price tag on this puppy will probably be pretty lofty, but for guys into this kind of stuff, it's a darn stylish truck. It might be easier to understand the draw of the Harley F-150 if we understood the draw of Harley-Davidson's to begin with, but to each his own. Watch for the unveil of the 2010 Ford Harley-Davidson F-150 later this week, live from the floor of the 2009 Chicago Auto Show, but until then check out the complete details below.

New 2010 Ford Harley-Davidson™ F-150: tough truck with cool attitude; new details, inside and out

• 2010 Ford Harley-Davidson™ F-150 edition features a new, bold front fascia and grille along with a premium interior and model-specific ornamentation
• Sport suspension and standard 22-inch polished, forged aluminum wheels and tires – the largest available on F-Series – complement refined ride of the new Harley-Davidson F-150 edition

CHICAGO, Feb. 10, 2009 – The 2010 Ford Harley-Davidson™ F-150 delivers a new standard of "custom cool," combining the smooth handling and legendary durability of America's best-selling truck with the authentic styling of Harley-Davidson, the industry leader in motorcycles.

This marks the 14th Harley-Davidson edition of an F-Series truck and latest in a line of Ford Harley-Davidson F-Series models dating back to 2000, which aim to appeal to customers who appreciate quality and unique details only this kind of collaboration can bring.

"Our successful co-branding, unmatched in the industry, offers customers true specialized truck luxury," said Derrick Kuzak, Ford's group vice president of Global Product Development. "Just like with our other associations, we've linked with an industry leader to offer the best
of the best."

The successful collaboration between these two icons of the open road has produced eight F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson F-450 edition truck. The 2010 Ford Harley-Davidson F-150 is the first Harley-Davidson edition vehicle built off the award-winning new 2009 Ford F-150.
 
"This truck builds on the legacy of toughness that's been the hallmark of the Ford F-Series brand," said Matt O'Leary, chief engineer. "Now we're giving customers more of everything they love with the best F-150 and the boldest Harley-Davidson F-150 ever – featuring a fully differentiated design, all-wheel-drive capability, 22-inch wheels and a knock-out interior."

The exterior of the 2010 Ford Harley-Davidson F-150 offers a bold front fascia and six-bar shaped billet style grille and boasts specialized forged aluminum and Harley-Davidson® chrome badging. The truck will have a lowered appearance because of a fully integrated deployable running board.

Also standard are 22-inch low-profile performance tires – the largest in the F-Series lineup – and Euroflange forged wheels with a polished and painted center wheel cap. The paint selection is classic Harley-Davidson – Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.
 
The interior is customized to appeal to the truck buyer who appreciates the attention to detail for which both Ford and Harley-Davidson are renowned.

"There's a real tie-in between the truck's interior and exterior designs," said Patrick Schiavone, Design director. "It's very much like how some customized Harley-Davidson motorcycles have a prominent theme that runs through them. That's how we tie it in with custom bikes."

Also impressive are the seats and console lid, which features hand-made cloisonné badges; the console has a limited-edition serialization plate.
 
"These handmade badges continue our theme of premium Harley-Davidson offerings," said Schiavone. "Probably the only place that most people have seen hand-made cloisonné is on premium Harley-Davidson motorcycles. It's really high craftsmanship, and people will recognize it as another connection between the two brands."
 
Linkage is apparent even in the smallest details, such as adornments on the seats.

"The theme of the seat was designed to resemble a Harley® biker jacket," Schiavone said. "We even used authentic materials you'd find on Harley-Davidson MotorClothes® brand apparel."
 
The seat backs feature ribbed leather treatments, engraved Harley-Davidson button snaps and even zippered map pockets featuring zippers from Harley jackets.
 
It is important to the Ford Design team that the truck remain genuine to enthusiasts of Harley-Davidson, customers who traditionally are as loyal to their motorcycles as F-150 owners are to their trucks.

That's why the team meets regularly with Harley-Davidson designers and travels to motorcycle events throughout the year – including Daytona Bike Week, Sturgis Motorcycle Rally and Harley-Davidson dealer meetings – to talk to current and potential customers. The team wants to be sure that when Harley-Davidson owners or enthusiasts need a truck, this is the truck they choose.

"We talk to everyone we can; we find out what the customer values," O'Leary said. "We look at what they like, what they want, and what they wish they had, and we go from there."

"No one understands their customers better than Harley-Davidson and Ford," said Joanne Bischmann, vice president – Licensing, Harley-Davidson Motor Company. "We're proud to share the spirit of Harley-Davidson authenticity in a unique interpretation of America's favorite truck, the F-Series."
 
About the F-150
On the new F-150, there's a wealth of content complementing its unique appearance. The 2010 Ford Harley-Davidson F-150 is equipped with a 5.4-liter three-valve engine, which is rated up to 320 horsepower and 390 ft.-lbs. of torque and mated to a six-speed automatic transmission with a sport-tuned exhaust and a top speed of 115 mph.

The truck is available with 4x2 or an optional all-wheel drive, which features settings of 4x2, AWD and 4x4 high, unique to the Harley-Davidson edition on the F-150 platform. All 2010 Ford Harley-Davidson F-150 models will be SuperCrews.
 
The F-150 is new inside and out. The Ford truck team adopted a holistic, 360-degree approach to revamping the vehicle – from its segment-first features to the tough new exterior, a more spacious, flexible and refined interior and an unparalleled choice of cab styles and trim levels.

The improvements are just as dramatic beneath the sheet metal. They include a new high-strength, lighter-weight chassis that delivers even more horsepower, unsurpassed fuel economy and class-leading towing and payload capacity.

The new design has garnered an impressive array of awards:

• F-Series is the best selling vehicle in America for 27 consecutive years; best-selling truck for 32 consecutive years
• Motor Trend 2009 Truck of the Year Award™
• Top honors as "Truck of Texas" as well as "Best Luxury Pickup" for the 2009 F-150 King Ranch from Texas Auto Writers Association
• 2009 North American Truck of the Year
• "Best Overall Half-Ton Pickup" from PickupTrucks.com
• 2009 Best Redesigned Vehicle from Kelley Blue Book's kbb.com
• "Automotive Excellence" award in the Workhorse Category from Popular Mechanics
• Motor Trend's Truck Trend Top 5 Trucks from Specialty Equipment Market Association (SEMA) for 2009 Ford F-150 Heavy Duty DeWalt Contractor Concept
• Detroit Free Press Truck of the Year
• Detroit News Truck of the Year
• Best Truck by Florida Monthly
• Playboy's 2009 Best Pickup
• "Accessory-Friendly Truck" Design Award from SEMA
• America's Safest Full-size Pickup with 5-star frontal and 5-star side-impact crash-test ratings, the highest possible scores, in the National Highway Traffic Safety Administration (NHTSA) tests.
• "Top Safety Pick" from the Insurance Institute for Highway Safety for its standard safety technology: Safety Canopy side curtain air bags and AdvanceTrac with Roll Stability Control
• "Residual Value" award from Automotive Leasing Guide (ALG) for retaining the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease, based on ALG projections

[Source: Ford]

GM's calling out the competition pretty aggressively in a new commercial for the Chevy Silverado. In the 30-second spot, GM's Howie Long mocks the new F-150's tailgate step and an uncoordinated owner who's tied down a new birdhouse in the back of his new blue-oval pickup.

Long, after tossing bags of concrete into the back of his Silverado, tells the guy, "Hey buddy, you left your little, uh, 'man step' down."

Ford's response appeared to be one of thanks. Here's Ford truck marketing manager Doug Scott:

I hope they keep running the spot because they're doing a great job advertising that feature for us.Thirty-two percent of the 2009 F-150s we've sold have that tailgate step. We're doing really well with it, and we're really happy they're running that ad because it's proven to be a popular feature."

We bet Scott's got a man-step too.

But it wasn't just Ford that Chevy's got in their bowtie-wearing sights — Long also takes a swipe at the new 2009 Dodge Ram. Check out that ad over at PickupTrucks.com. [via PickupTrucks]

Because it's a secret ballot, we're not hipped to the reasoning behind the selection. Having driven the 2009 F-150 and its many variations we can understand how it bested the 2009 Dodge Ram and the BlueTec ML320. It's a well-made, attractive and capable truck. But will being named "2009 North American Truck Of The Year" translate into sales? There are probably a few people in Dearborn crossing their fingers it will.

Recently, ROUSH gave us a shot behind the wheel of an F-150 converted with the first ever propane kit system —a new complete plug-and-play propane conversion kit for 2007.5 and 2008 model years equipped with the 5.4-liter V8 engine. The installation kit includes a fuel pump, fuel injectors with matching fuel rail, a reprogrammed ROUSH ECU, all of the proper fluid lines and wiring and either an under-bed 25-gallon tank or the one pictured here that sits in the bed and holds 59-gallons. Installation can be accomplished at home with a reasonable set of tools in about eight hours.

So how does driving the propane-powered F-150 differ from the gasoline or diesel-powered model? It doesn’t. ROUSH's earth-friendly Ford drives, stops and steers exactly like its conventional cousin. Since this truck runs off liquid propane, starting the engine is as simple as turning the key. This is vital, as models from other manufacturers burn gaseous propane, resulting in issues with turning over in the cold; that wouldn't cut it up here in the Dirty Glove (Michigan, for the uninitiated) with our freeze-your-ass-off winters. Horsepower and torque numbers are supposedly identical to the gasoline-fed model, but we noticed a bit more pep. Cargo loading and tow ratings remain unchanged.

Mother Earth is all "Hell Yeah" about this truck as much as Hank Hill would be if he got his hands on one. Propane touts a much lower carbon footprint than gasoline, diesel, heavy fuel oil and even ethanol; the exhaust contains virtually no toxic compounds. Safety actually improves over the gas-fed truck: The propane storage tank is tested at six times the usual pressure to ensure you don't turn into a mushroom cloud on your way back from Best Buy. Try saying that about the fuel tank in your Camry.

All this namby-pamby greenwashing is fine and all, but let's talk economy. With propane producing fewer BTUs per gallon than gasoline, it's only logical to expect a hit in fuel mileage. After 615 miles of mixed driving, our truck returned a calculated 9.6 MPG, albeit with significant and prolonged hoonage practiced. Reports from other drivers agree highway mileage sits around 12-14 MPG when driven gingerly. Fuel is astonishingly easy to come by on the open road as every U-Haul, Airgas and the like all have the proper nozzle to dispense some clean burnin' goodness.

So, if it eats a bit more fuel than its conventional brother per mile, where are they hiding the savings? The cost of the complete kit starts at a suggested retail price of $8,595.00. Obviously, nobody's saving a buck there. Well, propane must be mighty cheap, right? Not quite: We paid $2.11 a gallon from the local U-Haul, which offered the most competitive pricing in the Detroit area. The simple fact is that, just like voting Republican, this truck doesn't make sense for Joe the Plumber and it isn't supposed to. If you take a look at the math from a fleet perspective, the numbers start lining up in attractive little rows. First, propane rings in at about $1.00 a gallon once you start purchasing at the wholesale level. Then, factor in the $0.50 per gallon tax credit offered by the Fed for using propane as a fuel in a road-going vehicle. The cherry on top of that financially-delicious sundae is the whopping $2,500 maximum tax credit allowed for each ROUSH Propane-fueled F-150 purchased. Suddenly, this mathematically-approved messiah brings the promise of flipping your bottom line from red to black while Joe gets to keep his job fixin' the pipes. [viaROUSH]

Photo Credit: Alex C. Conley

We just saw the following chart of Top 10 retail vehicle sales for October, 2008 showing the Ford F-150 and Chevy Silverado overtaking the Toyota Camry and Corolla. Looks like that drop in gas prices to under $2 per gallon due to a lack of economic growth have already made us forget about the summer pains of high gas prices. Back to the good ol' days of 2006 when 'merican automakers built the kinda vehicles 'mericans want to buy! Well, if they had access to credit. Yee-HAW! [via AIADA]

[youtube via RaptorOffroad Forums (that didn't take long)]

FORD TO SHOWCASE NEW F-150'S VERSATILITY AT SEMA

DEARBORN, Mich., Oct. 28, 2008 – America's best-selling pickups for 31 consecutive years are also the most accessorized vehicles in the aftermarket, and this year's Specialty Equipment Market Association (SEMA) show brings new options aplenty for the 2009 Ford F-150.

Four F-150 project trucks – running the gamut from a rolling work shop to a functional fun machine – debut at the SEMA show in Las Vegas, which runs Nov. 4-7.

The F-150 Heavy Duty DEWALT Contractor Concept was designed to be the "ultimate contractor's truck," according to Jennifer Ervin, director of Business Development for DEWALT.

"At DEWALT, we are obsessed with developing innovative solutions for the professional contractor that will deliver productivity on the job site," she said. "We have thoroughly thought through how a contractor uses his or her truck on the job, and we've worked hard to integrate every application into the truck."

The DEWALT Contractor includes features such as a built-in charger for battery-powered tools that is hidden in the center console, a customized storage area beneath the second-row seat and Ford Works Solutions™ Tool Link™ from DEWALT.

"Tool Link will enable contractors to know if they have the right tools for the job in the truck when they leave in the morning, and it also helps prevent loss of tools at the end of the day," said Ervin.

Mike Duval, owner of X'Treme Toyz, had something else in mind for the F-150 he dubbed "Fahrenheit F-150°."

"I ride motorcycles, mountain bikes and four wheelers, and I like to go camping," he said. "I wanted to transform the truck into a functional, fun vehicle for outdoorsmen like myself."

In addition to "hot flame" exterior graphics, the Fahrenheit F-150° includes features including a 9,000 lb. winch hidden behind the license plate at the front and rear of the truck; a bike rack across the top rail; and a Bedslide sliding cargo drawer equipped with a toolbox, tire and small compressor.

"You can basically put all of your toys in the truck, hook up the trailer and go," said Duval. "And with the winch on both ends of the truck, you can get pulled in either direction if you get stuck."

Duval says he usually "goes crazy" with the interiors of his show cars, but he didn't see a reason to tamper with the interior of the 2009 F-150.

"I didn't do a whole lot to the interior because the factory did such a fantastic job with the vehicle right out of the gate," he said. "It's got a great stereo system, Ford SYNC™ and a variety of other creature comforts."

In addition to a well-appointed interior, the 2009 F-150 offers customizers like Duval a variety of different options straight from the factory to build upon. The vehicle is available with three cab styles, four box options and seven unique trim levels — a total of 35 different configurations in all.

Ford Designer Melvin Betancourt says he believes the F-150 is so popular in the aftermarket because in addition to all the "built-in" options available on the vehicle, there are still countless ways for customization enthusiasts to change it up.

"Whether it's adding big tires for off-roading or lowering the truck to give it more of a street performance look, the F-150 is like a blank canvas that you can do almost anything with," said Betancourt. "It all depends on the personality of the owner."

The 2009 Ford F-150s featured at this year's SEMA show include:

2009 Ford F-150 Heavy Duty DEWALT Contractor
When there is a job to do, Ford F-Series trucks are the leading choice for the men and women who need to get it done. The 2009 Ford F-150 continues this work truck leadership with even more capability and smart pickup features than ever before.

The Heavy Duty DEWALT Contractor turns the 2009 F-150 into the ultimate tough truck for any job site with features that will drive productivity and help contractors achieve their peak performance. This rugged, durable, hard-working truck is equipped with powertrain mods to improve performance and efficiency plus a long list of custom features that turn it into a rolling work shop. To ensure that they have the right tool at their fingertips for any job, contractors can effectively store and manage their tool inventory through Tool Link and Customized On Board Storage.

2009 Ford F-150 FX-4 by X-Treme Toyz
The 2009 Ford F-150 FX-4 is "Built Ford Tough" for hard work or for rough play. Starting with this extremely capable pickup X-Treme Toyz turns up the heat with its "Fahrenheit F-150."

This highly functional fun machine is totally tricked out for the active outdoor lifestyle enthusiast. With a radically rugged-looking exterior, a luxuriously refined interior plus a full array of functional upgrades and accessories, this truck will put true weekend warriors in the zone. It lets them play rough all day, hose off the mud, then hit the nightspots in style.

2009 Ford F-150 by Street Scene Equipment
The new Ford F-150 Lariat is built for those who don't believe in compromises. It combines "Built Ford Tough" performance and capability with a surprising level of comfort and luxury.

Drawing on years of experience and success in the sport truck market, Street Scene Equipment has taken the no-compromise attitude of the 2009 F-150 Lariat Supercrew to the next level. The result is the perfect combination of head-turning style and tough performance with the level of comfort now expected by today's demanding truck owners. Whether it's putting in a hard day at work, towing a large boat to the lake for a weekend of family fun or a taking friends to a black tie event, the Ford F-150 by Street Scene will get you noticed and get you there in comfort and luxury.

Hi-Pa Drive™ F-150
What's been taken out of this Ford F-150 hinges on what's been put in. The engine, drive train, gear box and all the related parts have been replaced it with the game-changing Hi-Pa Drive™ system. The four electric in-wheel motors that power the fully-electric Hi-Pa Drive F-150 will deliver more than 600 horsepower as well as more torque than the 320 horsepower V-8 engine it replaced. Hi-Pa Drive is helping car designers eliminate oil dependency, carbon emissions and costs, while adding more power, room, performance and design options.

[Ford]