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Hybrid Owners More Brand Loyal Than Other Buyers, We Make Zero Smug…

An industry group we've never heard of called "Experian Automotive" is reporting this morning nearly half of hybrid vehicle owners will buy a vehicle of the same brand when they buy another one, making them some of the most loyal customers in the industry. Of course, they may not be buying a hybrid again because… » 8/12/08 8:45am 8/12/08 8:45am

Canadian Cabinet Members Forced To Give Back Vehicles, Thanks To One…

The cabinet ministers in Nova Scotia will no longer be allowed to cruise around in government-paid vehicles after one teenage son of a cabinet minister crashed a 2008 Ford Escape hybrid likely doing something very un-green-like. It turned into a bit of a messy he-said she-said as the cabinet member, Judy Streatch,… » 5/08/08 3:40pm 5/08/08 3:40pm

2008 Mercury Mariner Hybrid, Part Three

Why you should buy this car:
You want a luxury SUV that isn't blinged out or foreign. Your expectation of what luxury entails is fairly low. You don't like driving but you're too lazy to ride a bicycle. You give money to groups that support eco-friendly candidates but you don't actually vote.

Why you shouldn't buy… » 4/11/08 12:00pm 4/11/08 12:00pm

2008 Mercury Mariner Hybrid, Part Two

Exterior Design:***
Whereas the platform buddy Ford Escape never manages to look tough enough and the other derivative, the Mazda Tribute, looks like a child with some sort of neurological condition, the Mercury Mariner Hybrid appears exactly as it should. By far the best looking of the trio, the conservative looks… » 4/10/08 12:00pm 4/10/08 12:00pm

2008 Mercury Mariner Hybrid, Part One

The full title of this review is "2008 Mercury Mariner Hybrid, Part One or How I Learned to Stop Worrying and Love my Yuppie Ass" but the kicker wouldn't look good on the page. I do my best to pass myself off as anything-but-a-yuppie. Preferring to rock cheap chinos, a hoody and an Astros cap over J. Crew sweater… » 4/09/08 12:00pm 4/09/08 12:00pm

IRS Gives Biggest Tax Credit To New Ford Hybrids

Now that the tax incentives to on the Toyota Prius have run out, the new king of the road for deductions are the hybrid offerings from Ford — the Hybrid Ford Escape and Hybrid Mercury Mariner two wheel drive. The taxman will be giving buyers of the twin hybrids up to $3,000 in deductions in an effort to offset the… » 3/28/08 12:45pm 3/28/08 12:45pm

Ford Delivers Plug-In Hybrid to SoCal Electric Company

Ford has gone through on its promise to lead on technology that other automakers have already developed, delivering the first of 20 Plug-In Escapes to Southern California Edison. The Plug-In Escape achieves 120 mpg when the lithium-ion batteries are full charged (for the first 30 miles at least). The little hybrid… » 12/04/07 11:00am 12/04/07 11:00am

Ford Tweaks The Marketing Of Hybrids In New Commercial, Explains…


Ford has hybrids? Who knew? If the Toyota Prius "cows farting" ad was the antithesis of all that is honest about automotive advertising, then this new ad for the hybrid Ford Explorer Escape cheekily mocks the advertising and marketing madness that is the cult of hybrid. Of course it's also an explanation of why the… » 11/09/07 8:30am 11/09/07 8:30am