The Ford EcoSport has finally arrived in America to give us a Kia Soul/Jeep Renegade-sized compact SUV with Ford’s signature Aston Martin-esque trapezoidal grille. And a fun tailgate that swings open from the side, not the top. When was the last time you saw that?
The Ford EcoSport is a cool little soft roader (does anybody say that any more?) based on the Ford Fiesta. Outside of the U.S., it has been a major key for Ford competing against other compact crossovers like the Jeep Renegade and the Honda HR-V and now, finally, it’s coming over here.
Boy, there sure are a lot of Ford EcoSports at Ford’s headquarters here in the United States.
The Ford EcoSport is basically the Ford Fiesta of the company's crossover lineup in Brazil, Thailand, and India where it's built. So to give it a little more puxa and I guess "because hilarious," they slapped a Ford Raptor face on one and dubbed it EcoSport Storm.
Wow, the Ford EcoSport starts at just $9,391. Granted, that price is in India and converted from Rs. 5.59 lakhs, but still.
After giving us the Kuga (which is pretty much the same as America's Escape), Ford is sending another SUV to the old continent. The EcoSport is a compact aimed against competitors like the Opel Mokka (Buick Encore) or the Nissan Juke.
Ford's unveiled the next-generation EcoSport mini-crossover at the New Delhi Auto Show. The Fiesta-based soft-roader is intended mostly for emerging-market countries like Brazil and India, where the need for basic transportation is rapidly being overtaken by a desire to show some style.
The Ford Edge, probably the best implementation of the gillette-Daveness, is saying hi to Brazil later this year. It's not a bad strategy for Ford as the company has seen an increase of 20.7% in sales there last year and in the American market the Edge has been one of fewer and fewer hits for the company. The Edge…