While we don't have an image of the Harley, the Big Hog Daddy gets some snazzy blue flame paint which carries through to the gauge cluster, Harley badging, and the ubiquitous Harley leather on the inside. Also optional: tightly wrapped head bandannas, brain-bucket helmets and a hardcore, weekend-warrior attitude.

2009 F-SERIES SUPER DUTY GROWS CAPABILITY WITH INDUSTRY-EXCLUSIVE TECHNOLOGIES, FEATURES

* Ford F-Series Super Duty, America's most capable work truck, offers more standard capability for 2009, including an integrated trailer brake controller and trailer tow mirrors on select models.

* Ford Work Solutions is a collection of industry-first, affordable technologies available on 2009 F-Series Super Duty XL, XLT and FX4 trucks that will provide customers connectivity, flexibility and security to better run key aspects of their business - from their Ford truck, even on the job site.

* New 'Built Ford Tough' factory-applied spray-in bedliner, available on 2009 F-Series Super Duty pickups, delivers exceptional weather resistance and protection against gouging, scratching, cracking and chipping.

The 2009 F-Series Super Duty line of pickups, the industry's most capable full-size heavy-duty work trucks, come equipped with even more capability, thanks to new standard features and two new packages - a Cabela's FX4 for the outdoor enthusiast and for the first time, a Harley-Davidson™ F-450 pickup.

All four Super Duty trim levels - XL, XLT, FX4 and Lariat - come with new standard features. The XL, the no-frills workhorse version, now comes standard with air conditioning, Securilock and manual trailer tow mirrors.

The XLT, a step up from the XL, now has power-heated trailer tow mirrors, privacy glass, integrated trailer brake controller, remote keyless entry and Securilock as standard features.

For 2009, the FX4 adds standard PowerScope™ integrated power-fold, power-telescoping mirrors, power seats, privacy glass, integrated trailer brake controller, captain's chairs and SIRIUS satellite radio.

The most luxurious of the Super Duty lineup, Lariat adds all of the new FX4 standard content as well as the reverse camera system, a power sliding rear window, heated seats, molded running boards and SYNC, Ford's industry-first, voice-activated hands-free communications and entertainment system.

New Smart Technologies

Ford is further expanding its 'smart' features for truck customers by equipping its trucks with new technologies that make staying connected and getting the job done easier.

* SYNC is Ford's industry-first, voice-activated hands-free system that fully integrates mobile phones and most media players into the vehicle using Bluetooth technology and USB connectivity.

* Voice-Activated Navigation System with SIRIUS Travel Link™ offers a host of convenient features including more than 150 hours of music storage and a collection of data services including real-time local traffic, coast-to-coast weather conditions and fuel price information for more than 120,000 gas stations. Users can browse the music juke box via touch-screen or by using voice recognition. The system also integrates the climate control and SIRIUS satellite radio into one easy-to-use, smudge-resistant, 8-inch touch-screen display.

* Ford Work Solutions, a collection of industry-exclusive technologies for F-Series trucks and commercial E-Series vans will help make business owners more productive and successful. Four industry-exclusive innovations include:

o An in-dash computer developed with Magneti Marelli and powered by Microsoft Auto that provides full high-speed Internet access via the Sprint Mobile Broadband Network and navigation by Garmin.

It's the first broadband-capable in-dash computer in production. It features available wireless accessories including a mouse and printer. This system allows customers to print invoices and access and send documents stored on their home or office computer networks - right on the job site.

o Tool Link, a Radio-Frequency Identification (RFID) asset-tracking system developed with DEWALT, the industry leader in professional power tools, and ThingMagic, the industry expert on embedded RFID technology. This enables customers to maintain a detailed real-time inventory of the tools or equipment stored in the vehicle.

o Crew Chief, a fleet telematics and diagnostics system, which allows small fleet owners to efficiently manage their vehicles, quickly dispatch workers to job sites and keep detailed vehicle maintenance records.

o Cable Lock security system developed in partnership with Master Lock®, the industry-leading lock manufacturer, to secure large tools or equipment in the cargo area of E-Series vans and wagons.

All four Ford Work Solutions technologies also will be available this fall on the new 2009 Ford F-150 XL, STX, XLT and FX4 trucks and E-Series vans. Transit Connect vans join the lineup in mid-2009.

Cabela's FX4

Ford is expanding its relationship with Cabela's, the world's largest outdoor outfitter, by offering a new Cabela's FX4 package for 2009.

According to customer data, 76 percent of F-Series buyers hunt and fish. With F-Series serving as the official truck of Cabela's for the past 7 years - and trucks prominently placed at stores nationwide and featured in Cabela's publications and TV programming - there's no more authentic way to connect with customers.

The Cabela's FX4 package for 2009 features a unique two-tone paint scheme in five colors: Ebony, Oxford White, Forest Green Metallic, Royal Red Metallic and Silver Metallic.

Each is contrasted with Sterling Grey Metallic lower body accents, running boards and wheel lip moldings, finished off with custom mud flaps and unique Cabela's badging.

The interior features standard cloth seats with the Cabela's logo or available aniline leather seats with a unique two-tone embossed grain pattern. The center stack is finished with a dark Paldeo wood appliqué. All-weather floor mats also wear the Cabela's logo. And for the avid outdoor enthusiast, additional lockable storage in the front console and underneath the rear seats is perfect for keeping equipment secure and out of sight.

Harley-Davidson™ F-450

Ford and Harley-Davidson team up again for a new Harley-Davidson™ F-450, the "Big Hog Daddy" of the road.

As with the still available F-250/350 SRW models, each individually numbered Harley-Davidson™ F-450 features a unique blue-flame paint scheme that starts at the side vents and runs down to the box side of the truck. The flame design scheme is carried through to the interior gauges in the instrument panel.

The custom-perforated black leather-wrapped seats, door panels and center console cover reveal blue leather underneath giving the same blue-flame effect as the exterior. Harley-Davidson™ badges are visible on the fenders and tailgate, along with "Harley-Davidson" script located on the box side.

Tough Bed

Ford is offering Tough Bed, a unique, military-grade, factory-installed, spray-in bed liner for the first time on the 2009 F-Series Super Duty.

"Tough Bed is a smart solution for Ford Super Duty customers who want to better protect their most important asset - the pickup box," said Tom Aubrey, Ford F-Series Super Duty marketing manager. "Like the entire truck, Tough Bed stands up to the most stringent durability standards including those required by the U.S. Military - that definitely makes it 'Built Ford Tough.'"

According to the Specialty Equipment Market Association (SEMA), installation of spray-in bedliners grew from 27 percent in 2004 to nearly 34 percent of all pickup trucks in 2006 and will continue to grow at a steady rate to nearly 40 percent in 2008.

Developed in partnership with PPG Industries, Tough Bed exceeds the standards of today's typical aftermarket spray-in bedliner solutions. This military-grade coating has been through the government's toughest blast mitigation testing to determine whether the material can with stand the force of a bomb blast. It has performed equal to or better than other protective coating systems at one-third the thickness.

The polyol-based elastomeric film and isocyanate hardener are applied to the pickup box by a precision, high-pressure, automated sprayer to ensure one thin, smooth, even coat - unlike the traditional hand-spray application of aftermarket bed liners.

The finer application ensures that the bedliner materials won't run or sag on the inside walls of the box in addition minimizing unnecessary weight. Tough Bed does not compromise Super Duty's class-leading cargo capacity or the installation of aftermarket assets such as tool boxes, tonneau covers and truck caps. Its uniformly textured surface also helps minimize load slippage while delivering an exceptionally clean appearance.

The special bedliner material formula is immune to the effects of ultraviolet radiation and will not fade or chalk. It also protects against physical damage to the pickup box such as gouging, scratching, cracking and chipping. It is covered by a three-year/36,000-mile factory limited warranty.

All F-Series Super Duty models are built at Ford's Kentucky Truck Plant in Louisville, Ky.

[via FSeriesTrucks.com]

"The high-end vehicles that are allowed are plush with amenities and covers on the back. It doesn't look like a pickup. It's fancier."

They even allow the Lincoln Mark LT, which is just an F-150 with a nicer grille and chrome.

This may not be a big deal in Greenwich, Glencoe or Grosse Pointe, but this is the reason why Texas has concealed handgun laws. We sympathize with Mr. Greenwood's frustration

"If we had a big Hummer, that could be in the driveway. If we had a Lincoln Mark LT, that could be in the driveway. But a Ford F-150 can't. That doesn't make sense."

We'll follow up on the story when someone gets shot. [Dallas Morning News]

Ford claims to have re-engineered the number three crossmember, allowing it to provide more torsional and lateral rigidity, providing the extra strength needed for the increased rating. And we're not surprised Ford is crowing about it: With the importance of contractor and work-truck sales in the face of a diminishing consumer pickup market, capability is again going to be the deciding factor in a lot of truck purchases. [PickupTrucks.com]

It says something about Alameda that a solid 38-year-old Ford pickup doesn't even seem all that special at first glance; you see them all over the place here.


For the base '70 F250 Custom pickup, you paid $2,780 and got a 150-horse six-cylinder engine. The Camper Special package added big mirrors, heavy-duty alternator and cooling system, and some extra gauges. You could get the 300 six or your choice of V8s in 302-, or 360-, or 390-cubic-inch displacements if you started eyeballing the options list.


This truck appears to have the Boxwood Green two-tone paint job; the "Custom" badging went on all the non-platform/stake F250s that year.

"While many might still groan at a GT500KR that can transform on-the-fly into an F-150, Thompson talked to futurists at Microsoft to find some grounding in reality. Their meetings discussed what cars and trucks might be like in 2030. "They (Microsoft futurists) talked about vehicles being able to maneuver between smaller spaces, meaning it would have to squeeze itself, or it would grow larger or grow bigger wheels to get over a large obstacle. I thought, 'Wow, if these guys are already thinking about this now, then we need to be looking at this.'"

It looks like KITT's new off-road program will become a regular part of Knight Rider. Thompson says we'll see it in two of the first four episodes. There might be other modes on the horizon, too. "As long as we stay within about the same mass, you might see other versions of KITT," says Thompson. "You're not, however, going to see it turn into a huge spaceship," Thompson tells us."

Now we're only left wondering when Ford comes out with a special "Knight Rider" edition F-150. Like the Harley-Davidson version, we're assuming the truck bed won't be big enough to hold KITT. Also, note the Shelby cobra that's part of the TV show's logo. We wonder how many ads Ford had to buy to get that level of a boa constrictor-like grip on the creative process? [Knight Rider]

Essentially, HEVT has fitted all the systems necessary to turn the F-150 into a parallel plug-in hybrid. Mounted behind the rear differential is an electric motor capable of 200 ft-lb of torque, while a stack of batteries is located in place of the crew-cab seats. A regenerative braking system is also fitted, as is a system enabling the engine to charge the batteries and for the engine to be uncoupled from the driven wheels. HEVT's own electronics and software package, called the Adaptive Control Unit, keeps all these goodies running in harmony, and the interior is equipped with a Prius-style display so drivers can monitor their power usage. The really clever thing is that this technology is somewhat universal, requiring minimal modification to work in other gas-guzzlers.

HEVT claims the technology needed is cheap enough that, when combined with the fuel savings, retrofitted vehicles will actually save money across their lifetimes. We'd like to see a final price, but if this is true it could be a great solution for the countless existing individual and corporate owners of large trucks, enabling them to upgrade to a considerably more fuel-efficient vehicle without actually buying a new one. That's a double-win for spotted owls and wallets alike...if this technology comes to market in any usable form.

San Jose, July 22, 2008 - Hybrid Electric Vehicle Technologies, Inc. (HEVT) unveiled the world's first plug-in hybrid electric vehicle (PHEV) version of the popular Ford F-150 pickup truck at Plug-In 2008 Conference and Exposition, the first international plug-in conference and expo. Converted with a proprietary adaptive controller and using a scaled-down version of the proprietary drive train HEVT has designed for transit buses, the F-150 has been transformed from a standard combustion engine vehicle getting about 16 MPG to a PHEV getting up to 41 MPG for a typical day's driving.

The HEVT prototype was displayed during today's keynote address by Dr. Andrew S. Grove, former chairman of Intel Corporation. "Trucks, SUVs and vans are the least-efficient vehicles on the road, so retrofitting them should be a high priority if we want to make a meaningful, near-term difference in oil consumption. Rapid commercialization of prototypes like HEVT's is the way to go," Dr. Grove said.

The prototype shows how HEVT's plug-in hybrid drive train technology can retrofit existing PSVs (pickups, SUVs, and vans), to displace gasoline with electricity, cutting operating costs and harmful emissions and boosting performance. This is an important step toward energy security, because it reduces the fuel required to operate trucks and other large vehicles.

"One way to reduce fossil fuel use is to find ways to plug in some of the hundreds of millions of internal combustion engines already on the world's roads," said CalCars founder Felix Kramer. "The pioneering PHEV designs for trucks and buses from Dr. Ali Emadi and his team at HEVT are especially promising."

Engineers at HEVT have developed a sophisticated electronics and software system called the Adaptive Control Unit (ACU) which serves to control the hybrid drive train. While driving, the ACU controls use of the electric motor and gasoline engine to optimize fuel economy and performance. An in-dash display unit monitors performance, indicating the charge remaining in the battery pack and the energy recovered through regenerative -braking.

"HEVT's solutions apply to not just smaller passenger cars and hybrids, but almost any vehicle including larger gas guzzlers," said HEVT founder Ali Emadi. "Our laboratory simulations show that the larger the vehicle, the greater the benefits - in gas costs, particulate and greenhouse emissions, and sound pollution. For this reason we are currently focused on PSVs and will later expand to school buses as well as transit buses."

HEVT will begin with a small pilot program of Ford F-150 pickup truck conversions available to organizations and individuals on a custom basis. The pilot program will help HEVT's continued development and optimization, pushing conversion costs down and lowering lifetime cost of ownership for converted vehicles.

As you may (or may not) know, I'm a factory rep for an Import Truck Distributor, and one of my dealers in the New York region is Jim Reed. He is a minor legend in NASCAR (when they actually drove real Stock Cars, not fake ones). Here is a small biography of Jim when he was racing.



Anyway, today was nearly perfect weatherwise, so I convinced Jim to let me take pictures of two of his prized vehicles. I'll start out with a Beige 1941 Lincoln Zephyr V-12 Club Coupe. The 1941 Model used a 292 Cu. In Flathead V-12, linked to a 3 Speed Manual. This car is equipped with a Borg Warner Overdrive, giving the car the ability to cruise over 75 MPH with no problems. Jim owned this car over 4 years, and during that time he has built it up to be a driver, not a trailer queen (as you can see, it is currently registered in New York, and is driven an average of 3,000 miles a year. The car was in rather poor condition when purchased, and was a Dark Brown color. The V-12 has been rebuilt, including a performance camshaft, the Chrome was all re-plated, the O/D was rebuilt, and even though the sheet metal was relatively rust free, it was refinished in it's current light sandstone finish. The interior was refinished two years ago, with a special seat cover made to keep the seats in good condition, since Jim uses it as a real car, and transports his Jack Russell terrier Bocci with him when he comes to work. The work took over 3 years to get into it's current condition, with the engine taking over a year just to get running again.

Ok, some details about the photos. Take a look at the floor pedals. There is a high/low beam switch to the left of the clutch, and a Radio Station Changer button right between the Clutch and the Brake pedals. Notice the Art Deco details, including the Bumpers, the Tail Lights, and the Zeppelin shaped turn signals. The "wood" (used on top of the doors, and the dashboard) isn't wood, but hand painted to look like wood. Take a look at the dash, and you will see a hood release, one of the very first offered in any car at the time. On the outside, the hubcaps let you know this was a Lincoln V-12, as does the chrome stip on the hood. Now take a look at the twin carbureted V-12. Isn't that a thing of beauty? I drove this beautiful car short distance, and would love to do it again.



Now, let me introduce you to the 1937 Cord 812. Cord pioneered front wheel drive in production applications with the L-29 in the late 20's. The A-C-D company then created a "Baby" Duesenberg which became in 1936 the Cord 810 with front wheel drive, Lycoming V8 power and a legendary body design from Gordon Buehrig. A year later, in 1937, came modest changes as in this distinctive example of the beautiful Beverly 4-door sedan body style. Finished in green with green cloth interior, the car is used as a driver, and not as a trailer queen. Jim uses this car for about 1,500 to 2,000 miles a year, and he just completed a round trip to an Auburn, Cord, Dusenberg club meet. This car was purchased a couple of years ago through a Hemmings ad. Since Jim took possession, there has been some improvements made, including new wheels and wheel discs, hubs, joints, brakes, tires, and other special features. The Shift controls were thoroughly rebuilt with new servos and micro switches.

A bit of history. The 289 Cu In V-8 was made by Lycoming, and it's actually installed backwards, since this car was Front Wheel Drive. The transmission was also unique, as it was the 4-speed manual with helical-cut gears and Bendix "Electric Hand" vacuum-servo pre-selector remote control. The Pre-selector always proved to be problematic, and this car was no exception.

Now, some of the photos. Take a look at that aircraft inspired dashboard, with a full set of instrumentation. Notice the two cranks at each side. Those are used to raise and lower the headlamps. This is one of the first cars to use a full wheelcover, instead of hubcaps (notice how these are tied on using zip ties!). The shift lever is the pre-selector. Now take a look at those trunk locks, heavy, and well made. The Art Deco details abound. Under the hood is that Lycoming V-8, and take a look at how the exhaust is routed! In front of the radiator is the Bendix Electric pre-selector shifting mechanism. Notice that the Front Doors are suicide, and the rears are not!




Now, the trucks:

1)The Green one is a 1948 International K-Series 1 ton truck, with a Chrysler Flat head 6 Cyl Engine. This is a truck that is owned by an International Dealer in Plattsburgh, NY. The owner stated that he has two of them, since he was born in 1948. It's all there, but currently not running, as is used as eye candy in front of the dealership.

2) The Ford is a 1964 Ford F250 Camper Conversion. It is currently registered, but there is some major work that has to be done to it. The cab is a custom cab, and is quite unique and interesting. This was also shot in Plattsburgh, NY (where the classic Airstreams were parked.)

3) The Maroon/Black Wrecker is a fully functioning 1966 International V200, and it has a Huge Gasoline 549 Cu. In V-8. I can't tell you the horsepower, but it sounds menacing. One thing I did spot when taking pictures was the fact that this still sports split rims, which are somewhat of a hazard if you try and change the tire... ugh!

According to KGP, the new engine should be capable of a 9% increase in power and a 15% increase in torque relative to the 5.4-liter gas V8. According to this leaked report, the gas V8 should be capable of 320 HP and 390 lb-ft of torque.

Jalopnik Snap Judgment: Doing the math, this would put the diesel V8 at approximately 350 HP and 450 lb-ft of torque, while still achieving 20% fuel economy. Let's hope sources and calculators don't lie.

2010.5 Ford F-150 Diesel Spy Report Ford's F-150 diesel has moved beyond the mule stage, and is now running as a fully trimmed prototype, wearing the latest F-150 sheetmetal. We caught this prototype taking a break from hot-weather testing, and we can now reveal some details confirming its diesel status.

A look inside the cockpit reveals a large "Diesel Fuel Only" warning sticker placed under the F-150's gage-faces. We also peeked inside the fuel door to see the the Urea Fill Port next to the diesel input port. The Urea port will allow the occasional addition of a Aqueous Urea, which acts as a Selective Catalytic Reducer to cut NOx emissions—allowing the F-150 to meet emissions requirements. The Urea tank is sized to be filled at the F-150's oil change intervals.

The F-150's diesel is a 4.4-liter V8, which will see a 9% increase in power and a 15% increase in torque, while delivering a 20% increase in fuel-economy—when compared to Ford's current 5.4-liter V8 gasoline engine. Ford expects to launch the 4.4-liter diesel on the 2010-1/2 F-150.

I'm sure I could find many more mid-70s F-series trucks on the island, since they hold together pretty well and are still able to earn their keep these days.


This truck lives on one of the most DOTS-centric blocks in Alameda. Not only does the '66 Mercedes-Benz 250S we see in the background of this photo live nearby, so do the Double Cab '71 Chevy pickup and 1975 Chevy El Camino.


I'm pretty sure the current level of crazy gas prices won't keep this 3/4-ton beast of burden away from the job sites, but we'll see what happens if oil hits 200 bucks per barrel.

This is an extreme shift for Ford, an automaker planning on offering only V8 engines for the 2009 Ford F-150. While the 4.6-liter V8 at the bottom of the current truck's range supposedly delivers more horsepower and torque with the same fuel economy numbers as the outgoing 4.2-liter V6, it's still huge. Is it true? We're not sure yet. What we do know is that EcoBoost technology better be damn good to deliver the same HP and torque..

But, the numbers PickupTrucks.com is hearing indicate 250 HP and 300 lb-ft of torque on this new EcoBoost four-banger. Our thought is that'll be plenty of power — as long as it's getting fuel economy somewhere above 20 MPG. We guess time will tell. We hope Toby Keith doesn't mind things getting smaller in the engine compartment. [via PickupTrucks.com]

1 - 1995 Honda Civic

2 - 1991 Honda Accord

3 - 1989 Toyota Camry

4 - 1997 Ford F-150 Series Pickup

5 - 1994 Chevrolet C/K 1500 Pickup

6 - 1994 Acura Integra

7 - 2004 Dodge Ram Pickup

8 - 1994 Nissan Sentra

9 - 1988 Toyota Pickup

10 - 2007 Toyota Corolla

There's been some speculation as to just what engine would be used, either the 6.2-liter or the 5.4-liter V8. But, since the truck was seen pulling into a Roush building, we're pretty sure it'll have a blower on it. Of course, this obviously all depends on if the truck even sees the light of day. Remember, Ford has already delayed the 2009 F-150 for two months due to slumping sales. [Inside Line]

Fields claims, by way of PUTC, that

"we've made a significant investment in it (the Boss engine). The program is moving forward but with lower volumes and only one displacement (engine)."

We've already noted the propensity of Ford PR to drop happy releases right after their sad releases, as if somehow the good news will cover for the bad news. Today we got news that Ford is stalling F-150 production and then, minutes later, Ford released this note about Toby Keith's big, bad jingoistic tour:

FORD F-SERIES PRESENTS TOBY KEITH'S 'BIGGEST AND BADDEST' CONCERT TOUR

DEARBORN, Mich., June 20, 2008 - Singer, songwriter and entertainer Toby Keith kicks off his "Biggest and Baddest Tour," presented by Ford F-Series, tonight in Birmingham, Alabama.
"Toby Keith is the Biggest and Baddest star, and the new Ford F-150 is the Biggest and Baddest truck," said Todd Eckert, Ford Truck and SUV Communications Alliance manager, Ford Division. "It's a perfect fit."
Ford Truck's involvement with the "Biggest and Baddest Tour" goes beyond traditional sponsorship. The show opens with a theatrical video produced by Ford that features Keith and the F-Series trucks.
"Toby Keith enjoys doing the videos, and the fans receive them extremely well to the point that they have become an anticipated part of the concert experience," said Eckert, adding that this season's video is tied to Keith's upcoming movie, Beer for My Horses.
The integration continues throughout the concert, with Ford Trucks — and/or parts of them — appearing on stage with Keith. Last year, a Super Duty grille formed the front of a drum riser throughout the entire show. The plan for this year's presence on stage is top secret, suffice it to say that it will be impossible to miss the new 2009 Ford F-150.
In addition to the opening video and a strong presence on stage, Ford Trucks is launching a new consumer promotion at www.biggestandbaddest.com that will award one lucky winner a new 2009 F-150 and the chance to accompany Toby Keith on his next concert tour with his or her own personal tour bus.
"This is a once-in-a-lifetime experience that only Ford Trucks and Toby Keith can provide," said Eckert.
More than 160,000 people registered for last year's promotion - a chance to win a private concert with Toby. And according to Eckert, almost 40 percent of those people went on to become handraisers for F-Series.
"We drove significant sales from that experience," he said.
Anyone who registers for this year's contest will have access to special content and free downloads, including Built Ford Tough and Toby Keith ringtones, wallpaper and exclusive photos taken as the "Biggest and Baddest Tour" travels to 60 cities across the country.
The partnership between Ford Trucks and Toby Keith is a virtual match made in heaven, according to Eckert. More than 60 percent of F-Series buyers enjoy country music, and Keith is one of the hottest acts around.
"Toby Keith is a third generation Ford truck man, and he's number one in the country music realm," said Eckert. "Couple that with the fact that F-Series has been the best-selling truck for the last 31 years running, and you've got a very strong partnership."
Ford Trucks has been the presenting sponsor of the Toby Keith Concert Tour since 2002, including the "Big Throwdown" tours in 2004 and 2005, the "Hookin' Up and Hangin' Out" tour in 2006 and last year's "Big Dog Daddy" tour.
Toby Keith remains one of the most successful musical entertainers of his time. With nearly 35 million albums sold, he has been deluged with critical praise and peer approval in the form of awards and he's consistently been one of the top-drawing live performers in the nation. His current hit single, "She's A Hottie," is featured as the only newly produced track on his latest two-disc release, Toby Keith's 35 Biggest Hits, which puts together his smash hits that span his entire career. His second major feature film Beer For My Horses is due in theaters on August 8.

The F-Series, America's best-selling truck line for 31 years running, turns 60 years old this year. Since its debut in 1948, Ford has built more than 33 million F-Series pickups. Today, Ford has more F-Series pickups on the road with 250,000 miles on them than anyone else in the truck business.

FORD FURTHER CUTS TRUCK PRODUCTION AS DEMAND SLOWS; MORE CARS, CROSSOVERS, FUEL-SAVING POWERTRAINS ADDED

Next-generation European Ford Focus and Fiesta small cars reach North America in 2010

* North American large truck and SUV production further reduced for remainder of 2008; new Ford F-150 pickup introduction timing adjusted due to market conditions and current-model sell-down

* Production reductions will be achieved through additional downtime, shift reductions and line-speed actions at Ford's large truck and SUV assembly plants

* Production will increase for the Ford Focus sedan and Ford Escape and Mercury Mariner small utility vehicles

* Next-generation, European Ford Focus and Fiesta small cars to begin production in North America in 2010, as Ford confirms it is revising its product plan to add more small cars, crossovers and fuel-efficient powertrains, including many from Ford's acclaimed European lineup

* More details and an updated outlook will be provided during Ford's second-quarter financial report in July; it is clear, however, that 2008 Automotive results will be worse than 2007, cash outflows will be greater than previous guidance and, unless the economy improves, it will be difficult for Ford to break even companywide on a pre-tax basis in 2009, excluding special items

* Ford Motor Credit Company will incur a pre-tax loss this year - excluding any potential payment related to Ford's profit maintenance agreement - primarily due to further weakness in large truck and SUV auction values; Ford Credit no longer plans a distribution payment to Ford in 2008

DEARBORN, Mich., June 20, 2008 - Ford Motor Company [NYSE: F] today said it is making further reductions to its North American truck production plan while adding more small cars, crossovers and fuel-efficient powertrains, as the company responds to the continued deterioration in the U.S.business environment and the accelerated shift away from large trucks and SUVs.

"As gasoline prices average more than $4 a gallon and consumers worry about the weak U.S. economy, we see June industry-wide auto sales slowing further and demand for large trucks and SUVs at one of the lowest levels in decades," said Ford President and CEO Alan Mulally. "Ford has taken decisive action to respond to this accelerating shift in customer demand away from large trucks and SUVs to smaller cars and crossovers, and we will continue to act swiftly moving forward."

Ford now expects U.S. industry volume in 2008 - including medium and heavy vehicles - to be between 14.7 million and 15.2 million units, compared with the previous assumption of 15 million to 15.4 million units. Accordingly, in the third quarter, Ford now plans to produce 475,000 vehicles, a reduction of 50,000 units from previously announced plans and a decline of 25 percent compared with the 2007 third quarter. In the fourth quarter, Ford plans to produce 550,000 to 590,000 units, a reduction of 40,000 units from previously announced plans and a decline of 8 to 14 percent compared with the 2007 fourth quarter.

In parallel, Ford is adjusting the public introduction timing of the new 2009 Ford F-150 by approximately two months due to the industry-wide slowdown in the U.S. truck market and the need to sell down dealer inventory of the current model. The new F-150 now will go on sale in late fall.

"The new 2009 F-150 raises the bar yet again on capability, quality and durability, and we know core truck customers are eagerly awaiting its arrival," said Mark Fields, Ford's President of The Americas. "Our plan all along has been to introduce the new F-150 after our dealers had a chance to sell down inventory of the existing model, and - with the current slowdown in the marketplace - we decided it was prudent to adjust the start of public sale for the new truck by about two months."

With these actions, Ford said it now is clear that 2008 pre-tax Automotive results will be worse than 2007, cash outflows to fund operating losses and restructuring will be greater than previous guidance and, unless the economy improves, it will be difficult for Ford to break even companywide on a pre-tax basis in 2009, excluding special items. Ford North America still expects to reduce annual operating costs by about $5 billion by the end of 2008 - at constant volume, mix and exchange, and excluding special items - compared with 2005.

Ford Motor Credit Company now will incur a pre-tax loss this year - excluding any potential payment related to Ford's profit maintenance agreement - primarily due to further weakness in large truck and SUV auction values. Ford Credit no longer is planning a distribution payment to Ford in 2008.

Ford said it will provide more details on changes to its overall plan when it announces second-quarter financial results in July. In the meantime, Ford is taking the following production actions:

* Production of the 2009 F-150 now will begin in August at Kansas City Assembly Plant and in September at Dearborn Truck. One shift will be eliminated at both Kansas City (from two to one) and Dearborn (from three to two). Dearborn Truck will be idled most of the third quarter.

* Michigan Truck Plant will be idled for nine consecutive weeks beginning the week of June 23, in line with demand for the company's full-size SUVs.

* One shift of production will be eliminated at Louisville Assembly Plant for mid-size SUVs in the third quarter.

* The line speed will be reduced at Kentucky Truck Plant for large pickups in the third quarter.

* The line speed will be reduced at Chicago Assembly in the third quarter for full-size sedans.

* Production will wind down at Cuautitlan Assembly Plant in Mexico by the end of 2008. The plant, which now produces large pickups, will be retooled for production of the new Fiesta small car for North America beginning in early 2010.

Ford also is taking the following actions to increase capacity in the third quarter:

* Oakville Assembly will add a third shift for production of the Ford Edge, Lincoln MKX and all-new 2009 Ford Flex crossovers.

* Kansas City Assembly Plant's line that produces the Ford Escape, Escape Hybrid and Mercury Mariner and Mariner Hybrid small utility vehicles will add a third shift.

* Wayne Assembly Plant's body and paint shops will add a third shift, and the line-speed will be increased for final assembly production of the popular Ford Focus small car.

Production at Ford's stamping, engine and transmission plants is being adjusted in line with the changes in assembly capacity.

"We view the move to smaller, more fuel-efficient vehicles as permanent, and we are responding to customer demand," Mulally said. "In the near term, we are adjusting production to the actual demand - increasing small cars and crossovers and reducing large trucks and SUVs. For the long term, we are moving fast to introduce more small cars, crossovers and fuel-efficient powertrains - including more hybrids - and we will adjust our manufacturing facilities to match our updated product lineup."

Ford said it is uniquely positioned to build on its strength today as a crossover vehicle leader, while leveraging its small car expertise in Europe and bringing more of those vehicles to North America.

In addition to hatchback and sedan versions of the European-engineered Ford Fiesta small car that goes on sale in North America in early 2010, Ford is announcing today that four- and five-door versions of the next-generation European Ford Focus small car will be produced in North America beginning in late 2010.

The new Focus will be common with Europe, South America and Asia Pacific and represent the next generation of today's successful European Focus. Excellent fuel economy will be achieved through new highly efficient direct-injection engine technology and a new advanced six-speed transmission.

The new Focus and Fiesta - as well as other small cars and crossovers from Europe - will be part of an unprecedented period of new Ford product introductions that has only just begun in North America. The new Ford Flex crossover and Lincoln MKS sedan went on sale this month, and the new F-150 goes on sale in late fall. New versions of the Ford Fusion, Mercury Milan and Lincoln MKZ mid-size cars debut late this year, as do all-new hybrid versions of the Fusion and Milan.

By the end of this year, 70 percent of all Ford, Lincoln and Mercury products by volume in North America will be new or significantly upgraded compared with the 2006 models. By the end of 2010, 100 percent of the product lineup will be new, including in 2009 the next-generation Mustang, new fuel-saving EcoBoost engines and new European Transit Connect.

"We remain absolutely committed to accelerating the development of the new products that customers want and value," Mulally said. "We sell some of the best smaller cars and utility vehicles in the world in our profitable European and South American operations, and our plan is to introduce these same vehicles in North America as quickly as possible. This is an integral part of our plan to leverage our global assets and achieve our goal of profitable growth."

[Source: FORD]

Seriously, this is an actual press release out of Dearborn today. Yes, the same day Ford revealed the Ford F-150 lost the crown of America's best-selling vehicle to the Honda Civic as well as a 16% decline in vehicular sales, the company has issued a release claiming boldly "Ford delivers customers trucks they want and need." The customers apparently want and need them so badly that Ford, like a cheater who's been caught and finds themselves desperately bargaining with their jilted spouse to entice them to stay, will begin offering employee pricing on all F-series truck purchases or leases during the month of June. We can already see it now:

Please baby, don't go! I love you — I know you need me! Please! I can change!

Our expectation is this is a slightly slimmed-down truck designed in part to build a Ranger replacement but probably more to keep the F-series numero uno in truck sales, allowing Ford to continue to wear that red badge of honor. Red badge? Wait, maybe we meant red target. Either way, Ford'll be trying to continue to wear it well into the second decade of this century. [via Automotive News (sub. req.)]

We're told this new 5.4-liter V8 uses Ford's new "open valve injection" technology and as the name suggests, injects fuel into the cylinders while the intake valves are open (instead of closed like during conventional combustion cycles). The incoming air improves the mixture of air and fuel before the 'charge' is ignited. Ford says the result is increased horsepower during towing, higher RPMs, and an improvement in emissions from the more efficient burn. Head on over to check out the full story from our friends from PickupTrucks.com. [ford-trucks via PickupTrucks.com]

...2005-2006 versions of the pick-me-up equipped with the 5.4-liter engine. 600,000 of the trucks are in the United States and around 50,000 are in Canada. The rest? Who knows? Zimbabwe, maybe? Although Ford says there have been 11 minor accidents, no injuries have been tied to the issue. Except maybe Toby Keith's ego. Well, maybe that's more a problem with this post than the actual recall.

Our friends at PickupTrucks.com are also telling us this morning rumors aren't as far-fetched as one would think. Ford desperately is looking for ways to hold on to their share of the ever-shrinking pickup truck market and if they need to offer a stripped down F-150 on Weight Watchers, they'll do it. Heck, they've even got a pretty sketch of what a new boldly-moving-smaller pickup based on the current F-150 might look like. Expect the real version to look nothing like it. But have a look anyway. [PickupTrucks.com]

FORD'S NEW 6-SPEED AUTOMATIC TRANSMISSION OFFERS 4-6 PERCENT FUEL ECONOMY IMPROVEMENT

* The new 6F35 front-wheel-drive transmission is the latest example of Ford's powertrain technology that increases fuel economy and lowers CO2 emissions.
* The new 6-speed debuts in the 2009 Ford Escape and Mercury Mariner sport-utility crossover vehicles.
* Advanced automatic transmissions represent one part of Ford's comprehensive strategy to improve fuel economy and deliver sustainable solutions for customers.

DEARBORN, May 7, 2008 - Ford Motor Company is fitting the 2009 Ford Escape and Mercury Mariner with the automaker's newest, advanced 6-speed automatic transmission, further demonstrating its commitment to reduce greenhouse gas emissions and improve fuel economy for customers.

The new 6F35 front-wheel-drive transmission offers a 4 to 6 percent improvement in fuel economy versus conventional 4- and 5-speed automatics, in addition to improved acceleration.

"With a greater gear span, the 6F35 allows the engine to operate at more optimum combinations of speed and load to meet certain driving conditions," said Craig Renneker, chief engineer for new automatic transmissions, Ford Powertrain Operations. "The new transmission also enables the engine to run at lower speeds on the highway, which aids fuel economy."

The 6F35 will be mated to a new 2.5L I-4 engine and a power-improved 3.0L V-6 in the 2009 Escape and Mariner. The engine offers horsepower increases of 17hp for the I-4 and by 40hp for the V-6, while also boosting fuel economy by 1 mpg when mated to the new six-speed transmission. The 2009 Mazda Tribute also will feature the 6F35, as will two other vehicles early next year.

The new 6-speed offers numerous technologies and design features that increase durability, performance and quietness. Ford's patented one-way rocker clutches allow for smoother, quieter, more precise shifts. Working like a socket wrench, the rocker clutches spin freely one way, but securely lock in the other direction. As result, gears are engaged and disengaged more quickly.

Other notable features include:

* Chain-driven secondary gearset - Specifically designed with random-size links, the unique chain reduces noise, vibration and harshness when driving the transmission's secondary gearset.
* Unique pump-filter interface - Virtually eliminates pump whine, contributing to projected best-in-class noise, vibration and harshness characteristics.
* Flat-tow capability - Vehicles equipped with the 6F35 can be flat towed (all four wheels on the road) behind other vehicles without damaging the transmission. When flat towed, the transmission is in neutral, but internal parts rotate, causing heat. With the engine turned off during towing, the pump cannot create pressure to move oil around in the transmission and cool parts. To address this, internal baffling was added to the 6F35 to capture and direct oil to key areas.
* Fluid fill for life - A special blend of transmission fluid is maintenance free for the life of the gearbox.
* Transmission System Characterization - A process that utilizes software to ensure proper transmission operation before a vehicle leaves the assembly plant. During final testing, the functioning of several common shift cycles are matched against established parameters. Variability is then corrected by software in the Powertrain Control Module. The process helps deliver a high-quality, correctly operating transmission to customers from the very first day they drive their new vehicle.

Quality Tested for Durability
Ford automatic transmissions are subjected to hundreds of hours of durability, noise, vibration and harshness (NVH) testing. A series of accelerated durability trials equate to 150,000 miles of the most abusive customer usage under extreme conditions.

"One test for the 2009 Escape was to run in fourth gear with maximum trailer load at 100 mph for 15 miles. And that was repeated about 500 times," explained Rich Rej, 6F35 systems engineer, Ford Powertrain Operations. "We determine what the most abusive driver would do to our transmissions and then we do more to it to make sure that we are delivering a high-quality, durable gearbox for our customers."

Ford also utilizes a state-of-the-art Transmission NVH Hemi Anechoic Chamber that allows engineers to develop hardware to meet noise and vibration targets that will result in a quiet, interior cabin, and yield higher customer satisfaction levels for transmission quietness.

The new 6F35 6-speed automatic transmission is assembled at Ford's Van Dyke Transmission Plant, which also produces the 6F50 6-speed automatic in 2008 models of the Ford Taurus, Taurus X, Edge, Mercury Sable, Lincoln MKX and 2009 Ford Flex and Lincoln MKS.

Here's the thing, we've seen vehicles like this sort of 6/4 scale pick-em'-up truck plenty of times before. Remember the ridiculous Alton? Or this F-650 from SEMA? Or how about this piece of overcompensation? Then there's the rigs from International. And don't even get us started on our buddy Ironhide, the GMC TopKick. We're just trying to point out that maybe the German turners at Geiger didn't exactly have the timing right on bringing this to the market.

Scoop: Ford's 2010.5 F150 Diesel.... Sources at Ford's recent dealer's meeting recently revealed plans for a 4.4-liter V8 diesel, and we caught the first mules earlier today! The dual exhaust off to the side is the number one give-a-way to the true identity of this test mule. Our spies are telling us to expect about 340-horsepower and (and torque at 430 lb-ft.). After the launch of the 4.4-liter in the F150, the powerplant will appear in the Expedition, Navigator, E-Series Vans and Super Duty trucks. Photo Credit: Brian Williams for Brenda Priddy & Company

Yes, we know that looks like a current F-350 Super Duty, but clearly we've been told it's not. Why else would we spend money on buying these photos? Is it because we're gullible and will believe anything Brenda Priddy tells us to believe. Perhaps. Or perhaps it's because we believe what she's telling us — that picture is actually the 2011 Ford Super Duty engine under all that 2008 Super Dutifulness. The engine, supposedly called the "Scorpion," is a 6.7-liter V8 diesel designed to replace the current 6.4-liter V8 Power Stroke built by Navistar. Although we're under the impression Ford sunk a lot of cash into the development of the Power Stroke first seen in the 2008 model, it's kind of a necessity to navigate away from Navistar considering the legally-challenged ties that bind the two companies to the F-ing hip. And hey, we're also told to expect the next-generation Super Duty to get a six-speed auto tranny so they can compete with the new hotness from both Dodge and the General. Want to know more? Read the rest from Spymaster Priddy below. Want to see the mule a bit more closely? Check out what little you can see here.

First Raptor, now Scorpion! Ford knows how to pick the coolest names for its future truck programs.

But while it's tough to camouflage the purpose-built nature of Ford's upcoming F-150 'Raptor' desert runner, don't let the subtle looks of the F-350 Super Duty mule in this picture fool you. Reliable sources tell us that what's under the hood of this pickup is much more important to Ford. It's the all new, Ford designed 'Scorpion' 6.7-liter V8 diesel engine that will replace the current Navistar supplied 6.4-liter V8 Power Stroke by 2011.

How important? Diesels make up almost 80% of Super Duty sales. And the move is expected to permanently end Ford's longtime use of Navistar built diesel engines in its heavy duty pickups, due to an ongoing legal battle between the two companies over warranty and cost issues related to the old 6.0-liter V8 Power Stroke (model years 2003 to 2007). Ford has used Navistar diesels in its F-Series trucks since 1982.

Hard to believe but from the looks of this mule, the Super Duty may grow a bit bigger than the current truck to accommodate the larger displacement Scorpion diesel. Its raised hood is taller across almost its entire width and it has an overbite, hanging slightly over the current model's big chrome grille. Our sources tell us the Scorpion-powered Super Duty will also receive a new 6-speed automatic transmission, to directly compete with General Motors' and Chrysler's 6-speed heavy duty trucks.

PhotoCredit: Brian Williams for Brenda Priddy & Company

... in fuel economy, a 9% boost in power and a 15% boost in torque over an F-150 equipped with a 5.4-liter gas engine. That means the HP of this black-smoke engine should be somewhere around 340. Only problem is that owners will need to drop a load of urea into a special tank at each oil change. Mmm, that sweet, sweet smell of urea.

UPDATE: A closer inspection of the placard also indicates 4.4-liter diesel will find a home in the next Lincoln Navigator and Ford Expedition — of course we're still wondering about those rumors we'd heard about the 5.4-liter Trition V8. [PickupTruck.com]

"[Ford's] going to drive this [and other vehicles shown to Ford dealers] right up Toyota's ass."