A couple of car enthusiasts got together in Budapest and wondered how they could get more people to show up at their drift events. "I know!" said one, "We'll block off traffic on a major throughway and drift around a roundabout for a while!"
There's only so many ways to make a car unveiling exciting. Some companies turn to pyrotechnics, others just roll 'em out onstage. And then there's Mercedes, which had a "flash" mob of singers belt out a bastardized Janis Joplin's "Mercedes Benz."