This Is The Only Way To Treat A Museum's Ultimate Off-Road Vehicle

Jonathan Ward’s outfit ICON 4X4 takes ratty old Land Cruisers and completely retools them. We’re talking scratch-built frames, huge supercharged V8s, and painstaking attention to detail with stratospheric price-tags to match. We figured nobody could bare to beat up on a vehicle like that. We figured wrong.

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ICON vs. ICON: Two 4x4 builders and the quest for identity

Jonathan Ward's sister Elizabeth isn't a car enthusiast. But she was thrilled when she saw a rugged, upright 4x4 with a canvas top, exposed door hinges, and an ICON decal on the hood. She posted a photo to Facebook and tagged her brother, whose company, ICON 4x4, is legendary for stuffing modern drivetrains and…