Lamborghini's own performance report for 2010: 1,302 cars, 271 million euros in revenues and no profit. But there's more than a year's worth of Aventadors sold.

For most people, losing $2.7 billion over the course of a year would be considered slightly less than stellar. For Ford, on the other hand, that's actually a pretty good year. We're not being sarcastic. In 2006, the company lost $12.6 billion. To fully understand what really happened you have to embrace the mixture of…