Ford took a Bold Move in setting up the Fiesta Movement. Giving cars to people and then letting them talk about it on the web, where it can be viewed by millions of people, either shows they are Built for the Road Ahead, or crazy. Luckily, Ford was smart to give a great little car -- and one that the US market really needs -- to a vocal group of people to Feel the Difference. So, I ask you, Have You Driven a Ford Lately?
Waitwaitwait...you're saying there are people out there who's job it is to encourage members of The Media at Large to write articles about their products or their marketing efforts?
I am shocked and dismayed to learn of such improprieties.
Seriously, Ray: drop this bitch fight with Scott Monty. It doesn't reflect well on you.
@mikedrawcar: You go to Facebook and create a game called Flash Mafia Wars. You get everyone to show up in one place for a big slapfight. Then we post the video on YouTube. Finally, we wait 7 days and then count the YouTube comments that include the words "Dude" or "F*ck".
Odd number of comments, Ben Parr wins. Even, Scott Monty.
in terms of marketing, ford is the only one that is not still scrambling to make oneself look not crappy. instead, in combination with actually desirable products that one won't feel ashamed about, ford actually seems modern and progressive and running w/ the real dogs. chrysler is still in the recoup stage; gm, on the other hand, is doing a slightly modernized twists of its old tricks, w/ a dash of outrageous exaggeration on a questionable product (volt)
Ford is doing a lot better with the whole marketing thing than GM and I am not saying that as a Ford shareholder and someone who knows one of the Fiesta Movement people.
Ash78 has 5 days left promoted this comment
RLJ676-LS3 Commuter Car - for the environment was starred
RLJ676-LS3 Commuter Car - for the environment was unstarred
@RLJ676-LS3 Commuter Car - for the environment: I ask myself whether that factor plays into my admiration of Ford. It's a tiny portion, but largely its that they seem to be doing what enthusiasts have asked for over the past several years (ie domesticating the Euro models).
I'm actually really looking forward to the Grand C-Max. I can't imagine any other company offering a minivan that I'd actually look forward to.
@Triborough: I have to disagree. First, keep in mind that I have never owned a GM product, nor has my wife. I believe some of their cars have been crap, but you can say the same of Ford and really, just about all car manufacturers. You can't continue to sell millions of vehicles on propoganda. As someone noted earlier, US car buyers are the most demanding in the world. So what passes here, should be successful anywhere. (all except for the big barge, gas guzzler thing).
No matter what you do, you can't get beyond the marketing. Either you get Steve McQueen (or whoever you consider your hero) hawking a product, and collecting a handsome paycheck -my fav is Gene Hackman doing Lowes commercials- or you get some No-Name. With the celebrity, you might have a bit of honesty and integrity. Think Bill Cosby and Jello. With the no-name, you're likley to ignore the endorsement altogether.
Bottom line, some of GM's stuff HAS to be good. Ford isn't GM, The powers-that-be at Ford were smart enough to recognize and react far in advance of GM. Cerberus, as someone put it, was day trading Chrysler, and it deservedly blew up in their face. I say, give GM an objective look, because as a long time Chrysler buyer, I am.
@Ash78 has 5 days left: The Mazda5 is awesome, if that's what you're in the market for. It's a little underpowered, but still adequate, and is fun to drive.
@pauljones: I consider that to be a "90% car"--I really like it, but can't pull the trigger. A wee bit too underpowered, and I'd like the seventh seat that Europe gets (middle row). Also, you can't get the stick with anything but the base model.
The C-Max will be the Focus platform, so in essence, the successor to the Mazda5. Hopefully the 2.0 turbo and stick will be an option. They're supposed to keep the 7th seat, too.
I am a GM guy, and I readily admit that their offerings have been crappy until recently. The new Malibu, Camaro, CTS, STS, XLR, SRX, Enclave, Astra, new Vue, etc. have all been great.
There isn't a single car I can think of that has been developed for the US market and is popular over here in Western-Europe (in 2009). There have been some examples in the past (Cherokee, Chrysler/Dodge Voyager come to mind), but now: none. I might be forgetting about a model or two, and some US cars sell in modest numbers, but still.
I don't think your claim holds up. The cars the US excels in are (to an European) ALL cheap plastic "big barge, gas guzzler thing"s, so they don't sell.
@duurtlang: Let me rephrase. The likes of Yugo, Opel, Peugeot, and soon to be Mitsu, as well as a number of others will support the claim that we are a fussy bunch. When Honda invaded in the 80's, it was a breath of fresh air to some. Finally, a bit of competition to the Big 3- quality over "Buy American". GM, et.al. always had problems with big payrolls which just translated to more costly vehicles and thus a marketing campaign of "support your home-town workers." Cars developed here, to be consumed here, are for all intents and purposes, made for here.
Ford is probably the best example of developing cars overseas, for overseas. they just haven't figured out a way to make it cost effective to get them here, until now. The Focus, C-Max and MAYBE Transit are examples. Holden could be successful here, if I'm not mistaken.
Edited by Timtoolman, sporadically speaking at 10/05/09 11:49 AM
Timtoolman, sporadically speaking was starred
Timtoolman, sporadically speaking was unstarred
@Timtoolman, still looking for work.:
It's the same in other continents/countries. How successful are non-Japanese manufacturers in Japan? In the European market only European brands (incl. Opel and Euro-Ford) are traditionally succesful, plus the Japanese (since the seventies-eighties, like in the US) and recently the Koreans. All with cars designed specifically for the Euro market. Lexus tried to 'invade' with US models, and failed. Cadillac tried recently, and failed even harder. Infinity wants to try, but will fail too.
What I'm trying to say is: as a manufacturer you have to listen to your costumers. And costumers vary greatly between continents (and countries). You can't say US consumers are more critical for dismissing that POS Yugo, because it failed everywhere in the west. The Saturn Astra failed in the US because it wasn't what Americans want, Cadillac failed in Europe because it didn't offer what Europeans want.
@duurtlang: The Astra failed in the US because it was too expensive and placed in a brand that was already, for the most part, dead. Cadillac failed because it had no brand equity whatsoever, as opposed to BMW, Mercedes-Benz, and Audi. From the standpoint of an average consumer, what are you going to buy: a car from an American company that has no brand equity in Europe, or a car from a German luxury brand that has almost a hundred years worth of brand equity behind it?
@Ash78 has 5 days left: My theory is that Ford was fortunate enough to near bottom back when the economy was still decent. So, they began their turn around-- had to-- with a head start and at a time when "near bottom" didn't mean "rock bottom".
So yeah, I think Ford's incompetence caught up with them conveniently early. They're doing great things now, but they did awful things for some time before.
@pauljones: I think the Astra, and many of the other Euro imports have failed because they were "Americanized", and the Americans tend to fail in Europe for the opposite reason. Find your personality and stick to it and buyers will come. I think that Ze Chermans have proven that point many times over.
I am going to make a giant blender big enough to fit a full Fiesta in it just to see the car get shredded! Mwahaha! I am an evil genius. (BTW does anyone know how to make a fiesta size blender, if so send me the instructions please)
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I am shocked and dismayed to learn of such improprieties.
Seriously, Ray: drop this bitch fight with Scott Monty. It doesn't reflect well on you.
10/05/09
1. Design and build new car.
2. Make sure everyone knows about the car.
3. ????
4. Profit!
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Odd number of comments, Ben Parr wins. Even, Scott Monty.
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If your statement is just saying "Ford didn't take any gov't money, so people love them" than I wholly agree.
10/05/09
I'm actually really looking forward to the Grand C-Max. I can't imagine any other company offering a minivan that I'd actually look forward to.
10/05/09
10/05/09
No matter what you do, you can't get beyond the marketing. Either you get Steve McQueen (or whoever you consider your hero) hawking a product, and collecting a handsome paycheck -my fav is Gene Hackman doing Lowes commercials- or you get some No-Name. With the celebrity, you might have a bit of honesty and integrity. Think Bill Cosby and Jello. With the no-name, you're likley to ignore the endorsement altogether.
Bottom line, some of GM's stuff HAS to be good. Ford isn't GM, The powers-that-be at Ford were smart enough to recognize and react far in advance of GM. Cerberus, as someone put it, was day trading Chrysler, and it deservedly blew up in their face. I say, give GM an objective look, because as a long time Chrysler buyer, I am.
10/05/09
10/05/09
The C-Max will be the Focus platform, so in essence, the successor to the Mazda5. Hopefully the 2.0 turbo and stick will be an option. They're supposed to keep the 7th seat, too.
10/05/09
I am a GM guy, and I readily admit that their offerings have been crappy until recently. The new Malibu, Camaro, CTS, STS, XLR, SRX, Enclave, Astra, new Vue, etc. have all been great.
10/05/09
[quote]
So what passes here, should be successful anywhere.
[/quote]
There isn't a single car I can think of that has been developed for the US market and is popular over here in Western-Europe (in 2009). There have been some examples in the past (Cherokee, Chrysler/Dodge Voyager come to mind), but now: none. I might be forgetting about a model or two, and some US cars sell in modest numbers, but still.
I don't think your claim holds up. The cars the US excels in are (to an European) ALL cheap plastic "big barge, gas guzzler thing"s, so they don't sell.
10/05/09
Ford is probably the best example of developing cars overseas, for overseas. they just haven't figured out a way to make it cost effective to get them here, until now. The Focus, C-Max and MAYBE Transit are examples. Holden could be successful here, if I'm not mistaken.
10/05/09
It's the same in other continents/countries. How successful are non-Japanese manufacturers in Japan? In the European market only European brands (incl. Opel and Euro-Ford) are traditionally succesful, plus the Japanese (since the seventies-eighties, like in the US) and recently the Koreans. All with cars designed specifically for the Euro market. Lexus tried to 'invade' with US models, and failed. Cadillac tried recently, and failed even harder. Infinity wants to try, but will fail too.
What I'm trying to say is: as a manufacturer you have to listen to your costumers. And costumers vary greatly between continents (and countries). You can't say US consumers are more critical for dismissing that POS Yugo, because it failed everywhere in the west. The Saturn Astra failed in the US because it wasn't what Americans want, Cadillac failed in Europe because it didn't offer what Europeans want.
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10/05/09
So yeah, I think Ford's incompetence caught up with them conveniently early. They're doing great things now, but they did awful things for some time before.
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