Fiat UK recently cleared 30,000 fans on its Facebook page, and someone in their marketing department figured it was a good number to celebrate. But first they had to figure out a solid hook for the number 30,000.
It looks like Fiat is prepping another variant of the 500 to hit our shores.
Cuba is about more than just old cars, but the island nation's adversarial history makes car ownership unique from almost any other place in the world. If you have a car in Cuba, you probably have an old car.
If you can't park a car as small as a Fiat 500 Abarth, you just might be the worst parker in the world.
Fiat has finally realized that celebrities do not necessarily a fantastic ad make.
Ritmo in Italian means rhythm or beat. In any language, Abarth means fast. Put them together and you've got today's Nice Price or Crack Pipe 130TC. That sings a rare tune in any language, but will its price make it even rarer in your driveway?
How can an independent Mazda survive to zoom-zoom another day? Alliances. Like, say, loaning its robust roadster tech to the Italian brand that once defined the genre as "fun but flimsy"? Yes, Mazda's inked a deal that could see the next MX-5 become an Alfa Romeo spider, and we couldn't be happier.
Well played, Fiat. By paying attention to when Google's fleet of camera cars were snooping around Södertälje, where Volkswagen's Swedish operations are headquartered, Fiat zinged their rival good. How? By parking a Fiat 500 right in front of the front door when Google's Street View cars were out.
The announcement last month that Lada will finally stop building the 2107 (also called the Riva) was sad news. At least sad to those of us perverse enough to love the idea that the 1966 Fiat 124 was still in production somewhere. That Lada was part of an ever-shrinking club of true automotive survivors. Let's see…
Fiat's Argentinian advertising agency is taking a very oblique tack to get people to buy the new Palio. From what I can tell, the argument seems to be that there's a man, see, in Argentina, and he has an attractive wife with normal-sized breasts. She decides to have a boob job, causing the man to have a very …
Cars are death traps; that's what makes car crashes so horrific and so fascinating. Watch a guy in a junked Volvo wagon crash as fast as he can into a little Fiat Cinquecento.
While out in Vegas to review the Fiat 500 Abarth, one exciting moment was that they had captive drivetrain engineers there to answer questions and explain things. So, one night at dinner, thanks to a cunning arrangement of tables as obstacles and excellent seafood buffet access, I was able to corner one and make him…
After the fiasco that was the J.Lo. marketing campaign (and the corresponding anemic first year sales) I feel like Fiat is very concerned with the 500 being pigeonholed as an overtly feminine car. The Fiat 500 Abarth rectifies that and provides some of the most fun you can have on four wheels.
Few would accuse anyone who drives a super car like the Ferrari 458 of wanting to blend into the crowd. It is perhaps only appropriate then that covering a 458 with camouflage inside and out serves to make the already attention grabbing car stick out even more.
As we told you a few months back, Sports Ilustrated swimsuit model Catrinel Menghia is the hot, anthropomorphic incarnation of the Fiat 500 Abarth in the now-famous ad every auto enthusiast in the United States has fallen in love with. Although she's actually Romanian instead of Italian, she certainly does a pretty…
There is nothing monstrous about a stock Fiat 126. This 126 left the factory in 1989 with a tiny 24 horsepower engine and took a painful 33 seconds to go from 0-60. As you can see from the above video, this Fiat has been "slightly" modified from its stock form.