This Is Chrysler Chairman Sergio Marchionne's Badass Weekend Car

Judging by his perennially rumpled look, it's difficult to peg what sort personal car Chrysler-Fiat CEO Sergio Marchionne would go for. But SRT president and designer Ralph Gilles leaked via Twitter that Il Commendatore di Chrysler opts for a snarling SRT Challenger on weekends. We approve. » 8/09/12 12:30pm 8/09/12 12:30pm

Fiat Photo Bombs Volkswagen With Elaborate Street View Prank

Well played, Fiat. By paying attention to when Google's fleet of camera cars were snooping around Södertälje, where Volkswagen's Swedish operations are headquartered, Fiat zinged their rival good. How? By parking a Fiat 500 right in front of the front door when Google's Street View cars were out. » 5/15/12 2:00pm 5/15/12 2:00pm

Fiat Wants You To Buy A Car Because This Man Likes Fake Breasts

Fiat's Argentinian advertising agency is taking a very oblique tack to get people to buy the new Palio. From what I can tell, the argument seems to be that there's a man, see, in Argentina, and he has an attractive wife with normal-sized breasts. She decides to have a boob job, causing the man to have a very … » 5/10/12 4:30pm 5/10/12 4:30pm

My Dinner With A Fiat/Chrysler Engineer

While out in Vegas to review the Fiat 500 Abarth, one exciting moment was that they had captive drivetrain engineers there to answer questions and explain things. So, one night at dinner, thanks to a cunning arrangement of tables as obstacles and excellent seafood buffet access, I was able to corner one and make him… » 3/08/12 12:00pm 3/08/12 12:00pm

This Is What Catrinel Menghia, The Hot Girl From Fiat's Super Bowl Ad,…

As we told you a few months back, Sports Ilustrated swimsuit model Catrinel Menghia is the hot, anthropomorphic incarnation of the Fiat 500 Abarth in the now-famous ad every auto enthusiast in the United States has fallen in love with. Although she's actually Romanian instead of Italian, she certainly does a pretty… » 2/05/12 8:43pm 2/05/12 8:43pm