What Happened To Fiat's New Charlie Sheen Commercial?

Sometime in early to mid-September, Fiat filmed an ad with Charlie Sheen for the new 2017 Fiat 124 roadster. About a month later, the automaker started showing the ad to groups of dealers and Fiat boosters. On November 17th, Charlie Sheen went on the Today show to admit he was HIV positive, and had paid more than $10… »Tuesday 3:03pm11/24/15 3:03pm


Fiat's New Small Pickup Supposedly Based On The Jeep Renegade's Platform

The new Fiat Toro compact crew-cab pickup truck has been revealed for the Brazilian market. While official details on the vehicle’s architecture haven’t been confirmed, local reporters in Brazil seem to think it shares at least part of the Jeep Renegade’s “small-wide” platform. »10/22/15 11:47am10/22/15 11:47am

What Would A GMFCA Merger Look Like?

Fiat Chrysler CEO Sergio Marchionne is still on a quest to merge with General Motors, and seems to be the only one who thinks it’s a good idea. GM has no interest in such a merger, so I don’t see how it can actually happen. But if it did, what then? The two current competitors have a great deal of overlap in their… »8/31/15 11:07pm8/31/15 11:07pm

What The Hell Is Fiat Chrysler's CEO Really Up To?

Fiat Chrysler CEO Sergio Marchionne doesn’t have a reputation for being a creep. He does have a reputation as a shrewd negotiator, and a man so obsessed with ruthless efficiency he buys sweaters in bulk. So what was dribbling out of his mouth about “hugs” and “forcing a partner,” namely General Motors? Probably more… »8/31/15 5:06pm8/31/15 5:06pm

Fiat Chrysler Dealer Case Won't Go To The Supreme Court

During Chrysler’s bankruptcy in 2009, some dealers were forced to shut down. Now they want to be back in business, but Fiat-Chrysler claims the stores would be too much competition, and the Supreme Court has refused to hear the case between the embattled dealers in Ohio and Michigan and their corporate overlords.
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