What it's like to build a Lamborghini V12 by hand

The Lamborghini factory at Sant'Agata churns out just five of these 6.5-liter, 691 horsepower V12 engines per day. Each is a gargantuan six feet long, looking more like WWII aircraft or tank engines than streetable powerplants intended for the Aventador. When Lamborghini invited us to take a turn on the line and screw… »3/24/15 10:03am3/24/15 10:03am

Big factory, small film crew, no CGI, no Voice of God narration =

I have been a full time automotive marketer for just over ten years now. In that span of time, I've done some really cool stuff - like my part in helping to launch the Tesla Roadster - and a lot of stuff that frankly isn't all that glamorous or sexy (certainly not to people outside the industry). »11/25/13 4:56pm11/25/13 4:56pm

Inside the Morgan Motor Company (Mega Gallery)

Morgan is one of the strange anomalies of the automotive world. For one, it doesn't seem like they should exist at all. How many car manufacturers out there are as small as Morgan (2012 was a record year for production at around 1,500 cars over five models), haven't been swallowed up by a larger manufacturer, and… »6/05/13 2:39pm6/05/13 2:39pm

Top Ten Videos Of German Uber-Precise Car Manufacturing

Though we sarcastically joke about the self-proclaimed precision of German car makers, it turns out they actually have some pretty impressive facilities. The guys at Oobject took a closer look at the big, shiny factories of ze Germans, and came up with a top ten list of the most impressive videos of Deutschland's most… »7/10/08 1:40pm7/10/08 1:40pm