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The "Truck of Texas" award is given at the end of a juried voting process following an event lovingly referred to as the the Texas Truck Rodeo. Ford also took home awards for "Truck-Line of Texas," "Best SUV of Texas" with the Expedition King Ranch (which we didn't even know existed), and "CUV of Texas," (apparently a fairly new category) with the Ford Flex. But that's where things stop making sense.

Considering the F-150 is, you know, full-size and all, we're still confused with how Dodge towed away the full-size award. Then, just to pour gas on the conflagration of bragging rights confusion, the Dodge RamBox was awarded "Outstanding Truck Feature." So, we have a the F-150 as the "Truck of Texas" but apparently its not full-sized enough to be awarded the "Full-size Truck of Texas," nor does it have the best feature, both awards going to the Ram. Right. They sure do things strange down there in Texas, don't they? [Detroit Free Press]

Ford has come into this new product cycle with both barrels blazing, offering up the most capability it's ever packaged into a light-duty pickup. It boasts class-leading capabilities like a maximum 11,300 lb towing capacity and a 3,030 lb maximum payload capacity, while also offering best-in-class fuel economy (tied with the Chevy Silverado XFE) of 15 MPG in the city and 21 MPG on the highway when you opt for the fuel-sipping SFE model. But that's only one of seven trim levels, each configurable with three powertrains, 13 wheels (that's more than the number of models of vehicles Honda sells stateside), four different bed configurations, three different cab lengths and the choice of two- or four-wheel-drive — a far cry from Henry Ford's Model T option list of "black."

I've had a chance to drive a few iterations of the new F-150, digesting Ford's new product and seeing how it stands up to the program's goals and what I've decided is at the end of the day, a truck can be broken into a few important components; the cab, box, drive system, engine and the transmission. As the variety of options for the F-150 is so immense, it's more practical to talk about the parts leading up to the sum, rather than the myriad combinations. At least, that is unless you want this review in book form. Let's get started.

2009 Ford F-150: The Engines

At launch, the F-150 will be available with three different engines, the 5.4-liter V8, a new 4.6-liter three-valve V8, or a carryover 4.6-liter two-valve V8. The 5.4 and 4.6 three-valve are both mated to a new six speed transmission while the older two-valve V8 keeps the four speed as the low cost option. The 5.4 gets a power bump up to 320 HP at 5000 RPM and 390 lb-ft of torque coming in at 3,500 RPM, the engine is a brute and the new six speed improves power delivery in all use situations — acceleration is considerably better, towing is almost effortless and fuel economy is improved.

We suspect with volatile fuel prices, consumers and fleets alike will be more likely to consider the new 4.6-liter three-valve option and they won't be disappointed. The 4.6 delivers 292 HP at 5,700 RPM and 320 lb-ft of torque at 4,000 RPM, it's a strong engine with healthy power delivery. In around-town driving, performance is virtually indistinguishable from the bigger, thirstier 5.4-liter. The carryover 4.6-liter two-valve engine with 248 HP and 294 lb-ft of torque is a bit hobbled in comparison by the four speed, but offers a decent choice for those looking at the low cost option. We're waiting with bated breath for the Ecoboost V6, but the direct-injection twin turbo V6 is still a bit in the future.

Transmission

It sounds funny to say, but the new six speed transmission is a stand out feature of the new F-150. The truck has emerged from the four speed doldrums with a well sorted and smartly programmed cog swapper. Back-to-back testing in 2008 versus 2009 F-150s makes it easy to recognize the improvement; On the on-ramp, the truck accelerates where before it bogged down, up and downshifting are smarter and quicker. The real magic isn't in the swiftness though, it's in the towing. Hook a heavy trailer up to the F-150 and the transmission shines. The gear spacing is excellent, keeping the engine in the power range, and there is very little hunting and pecking as we've seen with other full size trucks. When in tow mode the transmission holds gears longer and more impressively, with each tap of the brake, downshifts, providing engine braking immediately. A slick trick none of the competitors match.

Cargo Box

The F-150 offers four different box options, a 5.5 foot box, 6.5-foot box, a 6.5-foot style side, and an 8-foot box. All can be outfitted with a raft of goodies like the fold-out tailgate step first seen on the Super Duty pickups. If you've never used it, it's actually a pretty slick idea. It folds away when not in use and works better than jumping in and out of the bed. Speaking of folding away, a new option is a stowable bed extender which does away with the dual problems of needing a bed extender and having no place to put it. Along the side you get the option of a box side step which expands with a kick and retracts with a push. Considering the bed rails are so tall these days, reaching over the side of the truck is tough for all but the tallest folks, and it's pretty sturdy. Kind of a gimmicky option, but if you want it, it's well designed. The final option is the cargo rails, which when installed along the bed sides are pretty beefy, offering up to 600 lbs of load per cleat. We didn't really get to test these out, but they seem like a nice option if you need it. It strikes us that if you load up a bed with all of these options, there's still a lot of storage space, but it seems awfully cluttered.

Cabins

There are three different cabin styles amid the seven trims — a Baskin-Robbins level of choice we find a bit ridiculous. Are there really seven iterations between rubber-floored XL work truck and ultra-luxe leather-clad Platinum? Ford seems to think so. Ford has dropped the silly tiny doors on the regular cab model (and we suspect a great deal of cost) while stretching out the legroom in the all three cabs. We've sampled most, if not all of the trims — it's hard to tell which one you're in from time to time — and we feel comfortable saying they are all damn nice places to be. Even with the baseline trucks, the seats are comfortable, the gauges are easily read and communicate quite a bit of information, and there are some clever features. For instance, if you buy a truck equipped with a center console, the storage bin between the seats is designed to hold hanging folders. We haven't used hanging folders since our engineering days, but that's a pretty cool idea — especially for the contractor on the go. Other goodies include obnoxiously awesome leather for the King Ranch and Platinum Edition, a pretty slick sounding Sony-branded audio system, heated and cooled seats and Ford's spectacular Sirius Travel Link system (seriously, it's awesome). Something you don't notice until you drive an '08 and an '09 back to back is how the longer doors on the extended cab and crew cab models provide a lot better side visibility, as the door glass extends far back behind your should line.

Drivetrains

Where the cabin options are incredibly varied, the drivetrains offer simplicity. You get your choice of two wheel drive or four wheel drive, a locking rear diff, and four rear axle ratios ranging from 3.15:1 to 3.73:1. That's it. One interesting option, featured as standard equipment in the FX4 package, is the rear-locking differential, with a slick new design this year. The locker incorporates an electromagnetic ring that does the locking using only four moving parts. It's vastly simpler than the outgoing design and allows a quick engagement when you drop the truck into neutral.

Driving Impression

So now after we've taken a look at all those parts, what's the new F-150 like to drive? Considering we've tested it in situations ranging from around town, stop and go traffic, to highway, freeway, dirt roads, hauling, towing, off-roading and autocrossing, there isn't a lot we don't know about how the F-150 performs. It really comes down to choice. As we alluded to earlier, the F-150 is well mannered on regular roads, it brings additional quiet, refined steering feel and those firmer seats really make longer distances more comfy.

When you get serious about corners though, the F-150 offers mixed results. Performance on the autocross course is incredibly dependent on your choice of wheelbase, engine, four or two wheel drive, and wheel size. While it's rigid, fully boxed frame provides a great place to start from, the tuning for suspension travel and towing leaves the truck prone to healthy understeer, no surprise there. Its traction control system does a respectable job of keeping you out of trouble, but it'll let you get into a little throttle induced oversteer if you try. We have noticed a strange steering feedback at low speed hard cornering in 4x4 models, where steering effort spikes. Perplexed, we asked the engineering teams about it and the explanation has to do with the interaction with the front differential being engaged on the fly and used to direct power to the slipping wheels. Whatever the case, it was a bit disconcerting. Otherwise, turn in is sharp and predictable, at-limit control is predictable, and over the limit recovery is undramatic. Braking is handled without drama by the 13.7 inch front discs and 13.0 inch rears, and if you upgrade to the trailer towing package, you get integrated trailer brake control with trailer sway mitigation — a slick trick of accelerometers and predictive algorithms which detects trailer sway and addresses it with the application of the truck brakes and the trailer's brakes. A similar system exists without a seven pin hookup for electronic trailer brakes but relies on the truck only to manage the correction.

Of course, pavement ends, and when it does, the FX4 package with its tuned shocks, locking diff, and off-road spec tires is there to meet all comers. While it's no Jeep Wrangler, it's closer to mountain goat than not. We tackled approach angles we never thought we'd make, tight corners and serious mud. Those mirror cutouts are handy for more than just styling, giving visibility when your nose is way up in the air. We managed to get stuck only once, and that was in a mud hole we had made it through before. Or course, that was about two feet of mud with ruts up to the axles.

We have reached a high precipice from which to look down on the history of pickup trucks. Capabilities dwarf those of only a decade ago, interiors are available to match the finest German luxury barges, operating costs have been diminished, longevity is unprecedented, and buyers are as loyal as they've ever been. Without question this new truck is better than the outgoing model — quieter, smoother, more powerful, smarter — and considering the reputation the truck has to live up to, that's not really too surprising. We'd have no problem recommending the truck, but then again, there aren't too many trucks we wouldn't. When capabilities reach these kind of levels where capabilities and capacities vastly exceed the needs of most consumers then it's really all about brand preference. Considering the F-150 has nine million customers out there, we suspect it'll do just fine.

Vitals
· Manufacturer: Ford
· Models tested: F-150 XL, STX, FX4, XLT, Lariat, King Ranch, Platinum Edition
· Model year: 2009
· Base Prices:
-XL: $21,320
-STX $24,120
-XLT $25,290
-FX4 $34,605
-Lariat $33.160
-King Ranch $39,815
-Platinum $41,415
· Engine types:
-4.6 liter 2 Valve V8
· Horsepower: 248 HP @ 4,750 rpm
· Torque: 294 lb-ft @ 4000 rpm
-4.6 liter 3 Valve V8
· Horsepower: 292 hp @ 5,700 rpm
· Torque: 320 lb-ft @ 4,000 rpm
-5.4 liter V8
· Horsepower: 320 hp @ 5000 rpm
· Torque: 390 lb-ft @ 3,500 rpm
· Fuel economy city/highway:
-14/19 (4.6L 2V w/4x2)
-14/18 (4.6L 2V 4X4)
-15/20 (4.6L 3V 4X2)
-14/19 (4.6L 3V 4X4)
-14/19 (4.6L 3V 4X4)
-15/21 Projected (4.6L 3V 4X2 SFE - high mileage model)
-14/20 (5.4L 4X2)
-14/18 (5.4L 4X4)
· NHTSA crash test rating front/side/rollover: 5/5/5

NEW 2009 Ford f-150: MOST pickup for the MONEY

DEARBORN, Mich., Sept. 18, 2008 – After setting the standard for capability, reliability and quality for 31 years, Ford is now offering even more truck for the money with the new 2009 Ford F-150 – including unsurpassed fuel economy.

“No other truck offers more capability with better fuel economy than the 2009 Ford F-150,” said Matt O’Leary, Ford F-150 chief engineer. “When the truck hits showrooms in October, truck buyers will see real value.”

The 2009 Ford F-150, now with more standard safety equipment than any other half-ton pickup, offers comparable or better pricing at all three cab configurations versus the competition. The F-150 Lariat SuperCrew, for example, starts at $35,820*, more than $5,000 less than a comparably equipped 2009 Dodge Ram.

The 2009 Ford F-150 also offers more value compared with the current F-150. With the XLT SuperCrew, customers receive $1,000 more value versus the previous model with the addition of $1,600 in standard equipment for 2009.

The base Manufacturer’s Suggested Retail Price (MSRP) for Ford’s workhorse, the XL Regular Cab, starts at $21,320*; and the popular XLT SuperCab starts at $29,160*.

“With the new F-150, we are offering customers more capability and choice with better-equipped trucks at a greater value than the competition,” said Mark Grueber, Ford F-150 marketing manager. “With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuel™ and V-8 power at a starting price of more than a $1,000 less than a comparably equipped competitive truck.”

All 2009 Ford F-150 pickups are equipped with more standard safety features than any other half-ton truck on the market and Ford anticipates that the new F-150 will achieve NHTSA 5-star rating and IIHS “Best Pick.” Ford F-150 safety features include:
AdvaceTrac® with RSC®
Trailer Sway Control
Anti Lock Breaking System
Safety Canopy® side curtain air bags with roll-fold technology for enhanced head protection in rollovers and side impacts
Front seat-mounted side air bags with patented K-shape design
Personal Safety System®
SOS post-crash alert system and new seats and restraints

The Ford F-150 also offers the industry-exclusive Easy Fuel™ capless fuel filler, V-8 power across the lineup and unsurpassed fuel economy of 15 mpg city and 21 mpg highway with the new SFE package.

2009 Ford F-150 is Definitive Capability Leader

DEARBORN, Mich., Sept. 18, 2008 – The new 2009 Ford F-150 remains the most capable full-size pickup on the market, delivering towing capability of 11,300 lbs. across all cab configurations and payload of 3,030 lbs.

Ford built upon the F-150’s capability by strengthening the frame while making it lighter, improving horsepower, boosting fuel economy, adding more usable interior space to the SuperCrew models and offering even more standard safety features.

“F-150 customers have come to expect the best capability,” said Matt O’Leary, Ford F-150 chief engineer. “That’s why our team has been working so hard to deliver the most capable trucks for our customers, including a new, improved chassis that helps deliver additional payload and towing capacity as well as an 8 percent average fuel economy improvement across the lineup.”

Improved Chassis Helps Get the Job Done More Efficiently
The 2009 Ford F-150 features a fully boxed frame constructed from hydroformed high-strength steel side rails – and cross members that pass through the frame rails – for increased durability and safety.

The high-strength steel does double duty, providing approximately 10 percent more torsional rigidity, enabling engineers to finely tune chassis components, while also contributing up to a 100-pound weight reduction versus the current F-150.

“We’ve improved the new F-150’s driving dynamics, delivering a truck that’s consistently sure-footed in all driving situations and load conditions, regardless of the weather,” O’Leary said. “And we’ve built quality in to the new F-150 with laser-edge welds that are five times stronger than other trucks’ traditional spot welds. F-150 owners need to know that whether they use these trucks on the job site – or for play – they’re truly ‘Built Ford Tough.’ ”

F-150’s double wishbone short- and long-arm front suspension with coil over shocks shares components with the 2008 Expedition, although it has been further refined for the F-150. Double ball joint links allow for more precise steering inputs.

The Hotchkiss-designed rear suspension mounts the rear shock absorbers outboard of the frame rails for a smoother ride and improved body control. The revised suspension features 6-inch longer leaf springs. The springs are extended forward to provide better lateral compliance and refined rear axle steer characteristics.

The FX4 features an Electronic Locking Differential axle designed for true off-road performance. There is also a special 17-inch LT tire available to further enhance off-road capability. F-150 4x4 trucks offer a choice of manual or electronic shift-on-the-fly four-wheel-drive systems.

The F-150’s four-channel Anti-lock Braking System not only improves braking performance but provides the necessary foundation for enabling technologies like AdvanceTrac® with RSC® (Roll Stability Control™) with Trailer Sway Control and the available integrated trailer brake controller. A new brake booster and master cylinder offer better pedal feel.

Size Matters, F-150 Delivers
In addition to improved payload and towing capacity, the new 2009 F-150 SuperCrew offers more usable space for moving people and gear – thanks to a 6-inch stretch that improves rear seat legroom and cargo capacity.

A mechanically articulated second-row seat flips up and folds against the back of the cab by simply pushing up on the seat bottom, a move easily done with one hand, allowing easier loading and unloading of the truck’s rear seating area. The new SuperCrew’s longer door moves the B-pillar further back, improving the driver’s peripheral vision.

“The flat load floor and fold-up rear seat allow for a much better use of cargo space,” O’Leary said. “After F-150 customers find their way to their favorite electronics store on their 8-inch navigation screen in the instrument panel, they have enough room to safely and securely load their new large flat-screen television onto the flat-load floor and take it home.”

The flip-up seats combined with the flat-load floor, allows items up to 47.9 inches tall to be stored safely from the outside elements and secured in the locked cab. The total cargo space behind the front seats is a class-leading 57.6 cu. ft.

The center section of the front bench seat features hidden storage and on Lariat models the center section of the back seat folds down into an armrest for rear seat passengers.

Easy on the Ears
Beneath its skin, the new F-150 uses a comprehensive sound package and class-exclusive features to deliver a quiet and refined ride.

An exclusive Quiet Steel dash panel combines with an expanded absorber on the engine side of the dash panel to limit the amount of unwanted noise coming from the engine compartment. A single-piece substrate under the instrument panel replaces the former multi-piece unit, reducing the risk of squeaks and rattles and boosting perceived quality. The Regular Cab utilizes a soft-trim back panel to improve interior quietness. All models receive a new acoustic headliner.

The F-150 Platinum adds a laminated windshield and ultra-light, more absorptive carpeting and additional insulation in the dash panel, doors and back panel to deliver the kind of quiet ride that’s expected of today’s luxury SUVs.

All new F-150s have been tuned from top to bottom to reduce noise, vibration and harshness, including all the exterior body panels. Computer models were made to determine where to add curvature and grooves to the metal panels to reduce vibration. New powertrain mounts, in addition to being more durable, also deliver vibration-free performance at idle and while cruising on smooth roads.

The powertrain was tuned to optimize vehicle dynamics, shift quality and durability while reducing unwanted noise and vibration. For example, the standard 6-speed transmission on the 5.4-liter and 4.6-liter 3-valve V-8s reduces gear whine by 10 to 15 dB versus the outgoing 4-speed unit.

The new Ford F-150’s quiet ride stems in part from an advanced technology called the Multi Activation Regression Simulation (MARS) model. Sound technicians use the MARS computer model to balance different sound inputs coming into the vehicle – from the powertrain, wind and the road – and make all the sounds blend harmoniously.

“There are some vehicles out there that sound unbalanced. They are good for two of the three attributes, say wind and road noise, but are pretty bad for powertrain noise,” said Mark McCarthy, Ford Truck NVH Engineering manager. “What we’ve done with the new F-150 is focus less on getting each attribute as quiet as possible and work on getting all the levels in balance so the vehicle sounds and feels a little bit more harmonious.”

The sound balancing exercise and having such precise control over all the sound attributes allowed engineers to focus on the engine note, introducing certain frequencies back into the truck to give the engine a pleasing, powerful sound.

All-V-8 Powertrain Lineup
The new F-150’s engines do more than sound good.

The 5.4-liter, 3-valve Triton V-8 has been optimized for better performance and delivers 320 horsepower and 390 lb.-ft. of torque running on E85 (85 percent ethanol and 15 percent gasoline), pure gasoline or any blend in between; 4X2 trucks equipped with the 5.4-liter V-8 are EPA estimated to achieve 14 mpg city and 20 mpg highway – a 12 percent improvement versus the previous model. Fuel economy when operating on E85 will yield different values than gasoline.
The 4.6-liter, 3-valve V-8 is new for F-150. It delivers 292 horsepower and 320 lb.-ft. of torque and competitive fuel economy on 4X2 versions of 15 mpg city and 20 mpg highway. Both the 5.4-liter and 4.6-liter 3-valve V-8s utilize open valve injection. This unique feature improves the flow of fuel into the combustion chamber and allows for more precise control of the combustion process. This results in an increase in horsepower during towing and higher rpm operations along with an improvement in emissions.
The 4.6-liter, 2-valve V-8 is the third V-8 choice in the line-up and delivers 248 horsepower and 294 lb.-ft. off torque with the same fuel economy numbers as the outgoing V-6 – 14 mpg city and 19 mpg highway on 4X2 versions.

All three engines are full LEVII capable meeting California’s Tier 2 Bin 4 tailpipe and evaporative emissions regulations.

“We’re including Ford-tested-tough V-8 engines throughout our F-150 lineup,” O’Leary said. “We listen when customers tell us that performance is much more than horsepower and torque numbers. For them, it’s all about towing and hauling, and this powertrain line-up delivers the class-leading capability that customers demand.”

The 5.4-liter and 4.6-liter 3-valve V-8s are mated to standard 6-speed automatic transmissions. The 6-speed has been designed to meet the demands expected of America’s most-capable pickup.

All internal components of the smooth-shifting 6-speed have been upgraded to handle higher torque capacities; these include more robust clutch packs, bigger pump and bigger output shaft.
The transmission’s hydraulic system also was beefed up to enable improved idle speeds and improved converter clutch duty cycles.

Building on Safety Leadership
The 2009 F-150, with an all-new hydroformed steel body structure including an industry-first use of tubular ultra-high strength steel, is engineered to earn top safety ratings from the National Highway Transportation Safety Administration and the Insurance Institute for Highway Safety.

Standard safety equipment includes: AdvaceTrac® with RSC®; ABS; Safety Canopy® side curtain air bags with roll-fold technology for enhanced head protection in rollovers and side impacts; front seat-mounted side air bags; Personal Safety System®; and new seats and restraints designed to earn a “Good” rating from IIHS in low-speed rear-end collision testing.

2009 Ford f-150 UNSURPASSED IN fuel economy, CAPABILITY

DEARBORN, Mich., Sept. 18, 2008 – America’s best-selling pickup, the Ford F-Series, is raising the bar once again – this time with unsurpassed fuel efficiency on the new 2009 F-150.

Thanks to a wide range of engineering improvements, the new F-150’s fuel economy is improved by an average of 8 percent across the entire lineup and as much as 12 percent on models equipped with the 3-valve 5.4-liter V-8, versus the prior model year. At the same time, the new F-150 delivers class-leading towing capability of 11,300 pounds and hauling capacity of 3,030 pounds – a combination no other competitor can match.

In addition, Ford is announcing the introduction of the new F-150 SFE “superior fuel economy” edition delivering up to 21 miles per gallon on the highway while still providing 7,500 pounds of towing capability – fuel economy that is unsurpassed in the full-size pickup segment.

“Ford has committed to have the best or equal to the best fuel economy with every new product we introduce, and we are delivering with the new F-150,” said Matt O’Leary, Ford F-150 chief engineer. “Fuel economy has moved from 10th to third place among pickup buyers’ top purchase considerations – right behind durability and value. The new F-150 delivers on all three as the industry leader.”

F-150 SFE
The new SFE package will be available on F-150 SuperCrew XL and XLT 4X2 vehicles with 4.6-liter, 3-valve V-8 engines and 5.5-foot beds. The SFE pickup will achieve 15 mpg in the city and 21 mpg on the highway.

The SFE package trucks also feature a new fuel-efficient six-speed automatic transmission, a 3.15:1 rear axle and 18-inch chrome clad aluminum wheels with low rolling resistance P265/60R18 all-season tires.

“Earning the trust of so many truck customers during the past 31 years has taught us a lot about what they want and value from their F-150,” O’Leary said. “In the past, there was a tradeoff – more fuel economy meant less capability and vice versa. With the new F-150, we didn’t accept tradeoffs. We delivered capability and fuel economy.”

The SFE package will be a no-cost option on XLT SuperCrew pickups with the chrome package and will cost $1,095 when ordered on XL SuperCrew pickups with the decor package.

Fuel Economy throughout the Lineup
Lightweight ultra-high strength steel to lighten the truck by up to 100 pounds versus the outgoing model and aerodynamic refinements helped Ford deliver 8 percent better fuel economy across the entire lineup of V-8 F-150s but more standard safety technology and class-leading capability.

The new F-150 is now best-in-class for aerodynamics. The new F-150 SuperCrew 4X2 with a 5.5-foot box has the lowest coefficient of drag – 0.403 – in the segment. That’s 6 percent lower than a comparable 2008 F-150. Key aero improvements for the new model include:
A new chamfered shape to the rear of the cab, which incorporated the center-high-mount stop lamp. This shape helps direct aerodynamic wake over the pickup box efficiently.
The top of the tailgate, which angles outward to create a bold lip. This wider surface at the top of the tailgate works with the cab chamfering to direct airflow over the box efficiently.
The front bumper valence and spoiler design, which has been improved to better manage airflow underneath the truck without compromising off-roading.

In addition, as part of the fuel economy improvements, Ford’s powertrain team delivered technology upgrades to make the F-150 powertrains more efficient.

The new six-speed automatic transmission offers a wider gear ratio span than four-speed transmissions, allowing engineers the flexibility to have responsiveness in low gears and better fuel economy in the taller gears. The new double-overdrive gearbox is designed to contribute a 4 to 6 percent fuel economy improvement.

Both the 5.4-liter and 4.6-liter 3-valve V-8 engines utilize open valve injection. This unique feature improves the air/fuel charge conditions in the combustion chamber, allowing greater spark advance at higher loads and engine speeds. This delivers increased horsepower during towing and higher rpm operations, lower emissions and more efficient use of fuel.

The F-150 also regulates gas consumption by using aggressive deceleration fuel shut-off. The fuel shut-off is automatic and requires no unusual actions from the driver. When the driver releases the accelerator pedal, the system temporarily turns off the fuel. The flow of fuel seamlessly resumes when the truck reaches a low speed or the driver accelerates again.

To prevent engine hesitation normally associated with fuel interruption, Ford’s powertrain team developed proprietary software to integrate the technology with the F-150’s powertrains.

The new F-150 goes on sale in October.

Ford claims to have re-engineered the number three crossmember, allowing it to provide more torsional and lateral rigidity, providing the extra strength needed for the increased rating. And we're not surprised Ford is crowing about it: With the importance of contractor and work-truck sales in the face of a diminishing consumer pickup market, capability is again going to be the deciding factor in a lot of truck purchases. [PickupTrucks.com]

"While many might still groan at a GT500KR that can transform on-the-fly into an F-150, Thompson talked to futurists at Microsoft to find some grounding in reality. Their meetings discussed what cars and trucks might be like in 2030. "They (Microsoft futurists) talked about vehicles being able to maneuver between smaller spaces, meaning it would have to squeeze itself, or it would grow larger or grow bigger wheels to get over a large obstacle. I thought, 'Wow, if these guys are already thinking about this now, then we need to be looking at this.'"

It looks like KITT's new off-road program will become a regular part of Knight Rider. Thompson says we'll see it in two of the first four episodes. There might be other modes on the horizon, too. "As long as we stay within about the same mass, you might see other versions of KITT," says Thompson. "You're not, however, going to see it turn into a huge spaceship," Thompson tells us."

Essentially, HEVT has fitted all the systems necessary to turn the F-150 into a parallel plug-in hybrid. Mounted behind the rear differential is an electric motor capable of 200 ft-lb of torque, while a stack of batteries is located in place of the crew-cab seats. A regenerative braking system is also fitted, as is a system enabling the engine to charge the batteries and for the engine to be uncoupled from the driven wheels. HEVT's own electronics and software package, called the Adaptive Control Unit, keeps all these goodies running in harmony, and the interior is equipped with a Prius-style display so drivers can monitor their power usage. The really clever thing is that this technology is somewhat universal, requiring minimal modification to work in other gas-guzzlers.

HEVT claims the technology needed is cheap enough that, when combined with the fuel savings, retrofitted vehicles will actually save money across their lifetimes. We'd like to see a final price, but if this is true it could be a great solution for the countless existing individual and corporate owners of large trucks, enabling them to upgrade to a considerably more fuel-efficient vehicle without actually buying a new one. That's a double-win for spotted owls and wallets alike...if this technology comes to market in any usable form.

San Jose, July 22, 2008 - Hybrid Electric Vehicle Technologies, Inc. (HEVT) unveiled the world's first plug-in hybrid electric vehicle (PHEV) version of the popular Ford F-150 pickup truck at Plug-In 2008 Conference and Exposition, the first international plug-in conference and expo. Converted with a proprietary adaptive controller and using a scaled-down version of the proprietary drive train HEVT has designed for transit buses, the F-150 has been transformed from a standard combustion engine vehicle getting about 16 MPG to a PHEV getting up to 41 MPG for a typical day's driving.

The HEVT prototype was displayed during today's keynote address by Dr. Andrew S. Grove, former chairman of Intel Corporation. "Trucks, SUVs and vans are the least-efficient vehicles on the road, so retrofitting them should be a high priority if we want to make a meaningful, near-term difference in oil consumption. Rapid commercialization of prototypes like HEVT's is the way to go," Dr. Grove said.

The prototype shows how HEVT's plug-in hybrid drive train technology can retrofit existing PSVs (pickups, SUVs, and vans), to displace gasoline with electricity, cutting operating costs and harmful emissions and boosting performance. This is an important step toward energy security, because it reduces the fuel required to operate trucks and other large vehicles.

"One way to reduce fossil fuel use is to find ways to plug in some of the hundreds of millions of internal combustion engines already on the world's roads," said CalCars founder Felix Kramer. "The pioneering PHEV designs for trucks and buses from Dr. Ali Emadi and his team at HEVT are especially promising."

Engineers at HEVT have developed a sophisticated electronics and software system called the Adaptive Control Unit (ACU) which serves to control the hybrid drive train. While driving, the ACU controls use of the electric motor and gasoline engine to optimize fuel economy and performance. An in-dash display unit monitors performance, indicating the charge remaining in the battery pack and the energy recovered through regenerative -braking.

"HEVT's solutions apply to not just smaller passenger cars and hybrids, but almost any vehicle including larger gas guzzlers," said HEVT founder Ali Emadi. "Our laboratory simulations show that the larger the vehicle, the greater the benefits - in gas costs, particulate and greenhouse emissions, and sound pollution. For this reason we are currently focused on PSVs and will later expand to school buses as well as transit buses."

HEVT will begin with a small pilot program of Ford F-150 pickup truck conversions available to organizations and individuals on a custom basis. The pilot program will help HEVT's continued development and optimization, pushing conversion costs down and lowering lifetime cost of ownership for converted vehicles.

This is an extreme shift for Ford, an automaker planning on offering only V8 engines for the 2009 Ford F-150. While the 4.6-liter V8 at the bottom of the current truck's range supposedly delivers more horsepower and torque with the same fuel economy numbers as the outgoing 4.2-liter V6, it's still huge. Is it true? We're not sure yet. What we do know is that EcoBoost technology better be damn good to deliver the same HP and torque..

But, the numbers PickupTrucks.com is hearing indicate 250 HP and 300 lb-ft of torque on this new EcoBoost four-banger. Our thought is that'll be plenty of power — as long as it's getting fuel economy somewhere above 20 MPG. We guess time will tell. We hope Toby Keith doesn't mind things getting smaller in the engine compartment. [via PickupTrucks.com]

The report also mentioned cancellation of a future Hummer product and the potential shuttering of a brand, though no concrete evidence has emerged to clarify whether the Hummer product cancellation and brand closure were one in the same (Hummer) or whether Hummer might be allowed to die on the vine while another weak brand, such as Buick, was closed outright or moved off-shore. [Automotive News (Sub. Req.)]

We're told this new 5.4-liter V8 uses Ford's new "open valve injection" technology and as the name suggests, injects fuel into the cylinders while the intake valves are open (instead of closed like during conventional combustion cycles). The incoming air improves the mixture of air and fuel before the 'charge' is ignited. Ford says the result is increased horsepower during towing, higher RPMs, and an improvement in emissions from the more efficient burn. Head on over to check out the full story from our friends from PickupTrucks.com. [ford-trucks via PickupTrucks.com]

...2005-2006 versions of the pick-me-up equipped with the 5.4-liter engine. 600,000 of the trucks are in the United States and around 50,000 are in Canada. The rest? Who knows? Zimbabwe, maybe? Although Ford says there have been 11 minor accidents, no injuries have been tied to the issue. Except maybe Toby Keith's ego. Well, maybe that's more a problem with this post than the actual recall.

Scoop: Ford's 2010.5 F150 Diesel.... Sources at Ford's recent dealer's meeting recently revealed plans for a 4.4-liter V8 diesel, and we caught the first mules earlier today! The dual exhaust off to the side is the number one give-a-way to the true identity of this test mule. Our spies are telling us to expect about 340-horsepower and (and torque at 430 lb-ft.). After the launch of the 4.4-liter in the F150, the powerplant will appear in the Expedition, Navigator, E-Series Vans and Super Duty trucks. Photo Credit: Brian Williams for Brenda Priddy & Company

... in fuel economy, a 9% boost in power and a 15% boost in torque over an F-150 equipped with a 5.4-liter gas engine. That means the HP of this black-smoke engine should be somewhere around 340. Only problem is that owners will need to drop a load of urea into a special tank at each oil change. Mmm, that sweet, sweet smell of urea.

UPDATE: A closer inspection of the placard also indicates 4.4-liter diesel will find a home in the next Lincoln Navigator and Ford Expedition — of course we're still wondering about those rumors we'd heard about the 5.4-liter Trition V8. [PickupTruck.com]

"[Ford's] going to drive this [and other vehicles shown to Ford dealers] right up Toyota's ass."

With Ford's revamped F-150 reportedly set to take its official bow in about a week, at the Detroit Auto Show, some of the camouflage has begun to disappear from the prototypes testing around Dearborn. The winds from some extreme Michigan weather blew the cover off one F- series prototype, revealing the new grille design for the first time with some clarity. Even our photo of a completely undisguised F-150— caught during a photo shoot in late November—only showed a sliver of the new grille, so the face of the F-series had remained partially in doubt. The grille treatment on this F-150 prototype suggests that some of toughness of Ford's new Super Duty trucks will trickle down into the lighter-duty models.

We have seen evidence of what appears to be at least one other grille
treatment for the new F-series, which may be destined for other trim
levels and configurations. So there may be a bit more in store for
the mug of Ford's new truck. But for now, we can at least provide you
this partially clear look at at the face of Ford's most important new
model.

One of our contacts stumbled upon an essentially undisguised prototype of Ford's redesigned F-150. As the sunlight was just about to slip behind the mountains, they managed one revealing shot as the truck rushed back to the safety of its enclosed trailer, parked up the street at a gas station. Considering that every F-series prototype seen to date has been covered from stem to stern in heavy black camouflage, it appears that we caught this unclad look at Ford's new truck at the tail-end of a photo-shoot. The prototype truck was loaded and covered before our impromptu spies could swoop in for more shots.

This cleanest-ever look at the new F-series reveals Ford's surprisingly cautious approach on its new truck. Although significant engineering changes likely lie under the surface, it now seems clear that the visual changes represent little more than a thorough facelift. The headlights, hood, grille, and front bumper have been changed, and it appears that this truck displays some version of Fords Edge-inspired thick-barred grille treatment is in play here. But it thankfully manages to avoid looking like a three-bar-grilled, Edge clone. New tail-lights are also clearly in the cards. The front and rear fenders also show a very subtle change—a sharp-edged character line sculpted in above the F-series' flared wheel arches adding some minor detailing to the side panels. New side mirrors, and a revised side trim strip round out the visual changes.

In light of the huge influx of new blood that has entered the full-size truck market in the last 12 months, the tepid changes to this F-series are a bit of a surprise. The small changes beg the question: Does this signal a lack of imagination at Ford, or is it simply a sign of the degree of cost-consciousness in Dearborn? Perhaps changing consumer tastes and rising gas prices have hampered the F-150's cash-cow status among the Blue Oval bean-counters, keeping the visual changes to a minimum.

Press Release:

FORD CROSSOVERS AIM TO FUEL UNPRECEDENTED GROWTH WITH VEHICLE PERSONALIZATION

DEARBORN, Mich., Oct. 19 - Ford is blowing the doors off the competition in crossover sales growth this year, with a 52 percent sales increase in 2007 versus last year, but the company is continuing to push the segment's limits at this year's Specialty Equipment Market Association (SEMA) show.

Specially tuned and tarted up Ford Edge, Escape and Lincoln MKX models will be featured at the annual aftermarket extravaganza in Las Vegas on Oct. 30.

"CUVs continue to be the fastest-growing vehicle segment in the U.S., and we want to make sure buyers know there will be abundant personalization choices for them," said Kim Irwin, vehicle personalization and accessory manager. "By working with some of the best after market up-fitters and customizers, we are offering our Escape, Edge and Lincoln MKX buyers some dramatic interpretations of their vehicles."

The aftermarket industry also continues to grow every year with revenues expected to reach $40 billion by the end of 2007. The Ford F-150 is the most modified truck in the industry. More than half of Ford truck customers personalize their trucks. F-150 along with the Ford Expedition and Lincoln Navigator will round out

Ford Edge by MRT-Direct

MRT-Direct ups the "sport" in crossover sport utility with this extremely lowered and lavished Ford Edge. The 3D Carbon body kit is further accentuated with an MRT Leading Edge hood, rear fascia and black chrome exterior trim. The 3.5-liter turbocharged Duratec V-6 uses a Turbonetics air-to-air intercooler, MRT Aero turbine performance exhaust with calibration by Calibrated Success and Ford Racing Performance to drive all four 22-inch Boss Motorsports wheels and Dunlop tires. An H&R Street performance suspension keeps things under control. The performance theme is carried top the interior sporting Sparco Modena sport seats and Stewart Warner gauges. An ARC Audio system supplies the tunes while Ford's exclusive SYNC hands-free communications system lets you keep both hands on the wheel at all times.

FMS Escape

Escape the everyday with this custom Ford Escape by ATS Design. The Escape is ready for its getaway with a custom grille and racing-inspired front fascia that houses PIAA driving lamps in the lower corners. Side skirts, rear valence and rear spoiler complete the body transformation. An Eibach suspension provides a 2-inch drop over a sharp set of 20-inch Estorils by TSW Wheels. A Gibson performance exhaust delivers a throaty exhaust note from the 3.0-liter
V-6 while rear seat passengers enjoy INVISON Industries Revolution 2 DVD screens mounted in the headrests.

Lincoln MKX by Barry's Speed Shop

This custom ride could easily be classified as 'dessert.' The delicious interior, bathed in supple Katzkin leather and suede, provides the perfect ambience to enjoy the INVISION Revolution 2 DVD screens in the headrests and Blaupunkt premium audio with 12-inch tube subwoofer. The Lincoln crossover is bathed in luxurious PPG black paint and dressed in a 3D Carbon body kit with custom grille, trim and blacked out tailamps by Barry's Speed Shop. An H&R suspension kit lowers the MKX over a sweet set of SRRC Wheels that show off the Baer Brakes custom rotors.

Ford F-150 by K Daddyz Kustoms

K Daddys Kustomz adds "In Your Face" to "Built Ford Tough." This extreme machine sits 17 inches over stock on a Bullet Proof lift kit installed by Shocker Motor Sports, Fox Racing Shox and Atlas leaf springs. The 22-inch Weld wheels wear 40x15.5x22 Toyo Tires. The F-150's 5.4-liter Triton V-8 mounts a ProCharger supercharger, Yukon gears, Kinetik power cell, and UPR billet dress up kit. K Daddys Kustomz applied the wild blue-on-blue flame paint scheme using Hot Hues by DuPont. Soft leather seats are surrounded by the sound of Titanium Power Audio and fiberglass speaker pods and plexiglass speaker box. Vizualogic supplied the headrest video and gaming system

Ford F-150 by ATS Design

Every trucker has an ultimate obsession. ATS Design partnered with an elite group of aftermarket manufacturers to bring their Ultimate Obsession to life. This radical custom F-150 features a who's who list of brand names from the Volant exhaust and air intake system on the 5.4-liter Triton V-8 to the dual Optima batteries under the hood. ATS provided the front valance, fender flares and roll pan with billet accents along while T-Rex chipped in the billet grille insert. Ford's Cargo Management System sits atop a Wise Industries bed rug and snuggles underneath the Snug Top tonneau cover. A McGaughy's suspension drops the truck two-inches over 22-inch KMC Lorenzo wheels wrapped in Pirelli rubber. The Katzkin leather interior will be rockin' to the sound of a Sony premium sound system while the little truckers are entertained with the Sony DVD system and monitors.

Make-A-Wish 1951 F-Series

Justin Lilley had a wish. The young cancer patient asked the Make-A-Wish Foundation to help him restore his grandfather's 1951 Ford pickup. Make-A-Wish tapped the talents of the students at Washtenaw Community College in Ann Arbor Mich., with help from Ford Motor Company to perform a complete ground-up restoration. Justin's wish truck sits on a Fat Man tube chassis with a supercharged 4.6-liter V-8 under the fiberglass hood. The '51 Ford body is chopped and features suicide doors. The custom deep black paint is carried on to the Ford GT40 wheels. The interior is fitted with a custom dash, console, racing seats and a booming Alpine stereo system with custom speaker boxes.

2008 F-150 FX-2 Sport

The FX-2 takes trucking to a whole new level and the project FX-2 V2 ups the ante even further. The Vehicle Personalization branded windshield is just a hint of what's in store. Each side of the truck shows off a different set of new 22-inch wheels while the pure white paint is set off with contrasting stripes that run down the hood and across the hard tonneau cover and down the tailgate. Ford Racing provides a supercharger, radiator, chrome valve covers and custom exhaust along with a lowering kit and tall 4:10 final gear for extra get-up-and-go. Red illuminated sill plates provide the invitation to an interior that features headrest DVDs, BaluPunkt audio and HD radio.

Urban Rider Expedition

Cruise the 'hood in style in the Urban Rider from 3D Carbon. The 2008 Expedition is converted to a hip street custom with a new front fascia, side rockers, rear bumper lower valance and rear tailgate spoiler. An Eibach performance suspension sets the Urban Rider down over polished NC-forged, six-spoke aluminum wheels wrapped in Pirelli rubber. A Katzkin two-tone leather interior and tinted windows add the finishing touches.

DeBerti Lincoln Navigator L

Who says you can't take it with you? This gorgeous black-on-black cruiser is like a luxury getaway, complete with fully reclining back seats that massage you from head to toe. Best yet, this Navigator keeps you connected with a Trac-Vision system by KVH that provides satellite television and internet access. Just sit back in the supple Katzkin leather seats and watch a movie, the game or play a game of your own. The Black L floats on a custom air ride suspension and looks out-of-this-world with deep black PPG paint, 3D Carbon wing, Street Glow under lighting and 26-inch, forged aluminum wheels with polished rims and black spokes.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company's core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com.