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Exelero

industry news

Maybach: The End Is Nigh

Billionaires the world over are bummed. That's right kids, Mercedes-Benz's ultra-luxury marketing disaster experiment is slowly but methodically getting its plug pulled. The skinny: since 2002, Maybach has sold a whopping 800 cars. Here in the United States, the world's biggest market for cars that cost more than houses, Maybach sold only 146 cars last year. And they planned on selling 600. As a result 29 of the 71 US Maybach stores will be shuttering their diamond-encrusted doors. We'll even lay better than 2-1 odds that the rest will sooner than later follow suit. Most will blame the demise of the re-birthed brand on the fact that both the 57 and 62 were essentially ugly, bloated S-Classes with $300,000 worth of options. And we won't refute that. Next time though, think of some catchier names. Who thought telling an American buyer that their half a million dollar car is called 62 because it is 6.2 meters long was a smart idea? Also, ya shoulda built the Exelero. [Motor Authority]

jalopnik fantasy garage

Maybach Exelero

Why have a Fantasy Garage if you cant induct a fantasy? That's the question we ask this week, as we nominate the Maybach Exelero show car to the devil-may-care JFG. Cars are getting better and faster every week. But few, if any, have the presence, character and sheer sinisterism of the Exelero. (For sure they have less black paint.) Designed by a student named Fredrik Burchhardt, the Exelero glistens with the kind of unpolished enthusiasm you'd expect from a kid in art school who has yet to be beaten with the savage realities of the corporate world. The meanest-ever Maybach ought to be a shoe in, and we haven't even started discussing what's beneath its glistening surface. Nor, most troubling of all, why DCX never built the sick-ass thing. More »

concept cars

Maybach to Bring Exelero to Frankfurt

Mercedes-Benz's Maybach announced it will show its Exelero coupe in Frankfurt next month, giving the public their first close encounter with the ludicrously amuck demo car for Fulda tires. Built on the same platform as the Matbach 57, the Exelero is as completely insane as you'd expect from a Maybach prototype, sporting a 700hp, twin-turbo V12, 218mph top end and what could be the world's largest sheetmetal tuxedo. More »

news: test drives

Piloting Maybach's Batmobile, the Exelero Show Car

exelero_front.jpgAutoWeek writer Mark Vaughn got a chance to test drive Maybach's sports-coupe prototype, the Exelero — a show car supposedly built, of all things, to test tires. Sure, we'd hardly believed the ultralux Mercedes brand would build such a tire-test mule, though AW reports the project was indeed financed by German tiremaker Fulda to publicize the new Carat Exelero tire. Nonetheless, the car just happens to be perfect for the tires, which are rated to bring a 7000lb car safely to over 200mph and back. Still the Exelero is really a body-by-Stola Maybach 57S designed by a Pforzheim University student, albiet one with a tweaked-out AMG V12 dragged away by 700 wild horses. No, it'll never be built. Hopefully, we'll see one in Frankfurt. More »

concept cars

Maybach Unveils Exelero Show Car

Maybach today unveiled a bulky, high-performance show car — recalling a streamlined Maybach sportster from the 1930s. The two-seater Exelero, developed with help from students at Pforzheim College, sports a 700hp, twin-turbo V12, which recently propelled the 6,000lb brute to 218.4 mph on a test track in Nardo, Italy. More »