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Invocation Before Cheez It 355: "Thank You, God, For The Great Weather"

The Cheez it 355, the race Tony Stewart still planned on participating in as early as this morning, began moments ago. Before the race started, Reverend David Fife gave an invocation, which would seem to be an appropriate time for someone involved with the race to acknowledge the tragedy that ended with Kevin Ward,… » 8/10/14 3:56pm 8/10/14 3:56pm

Race Fans Disapprove Of ESPN's Botching Of The Indy 500 Finish

ESPN on ABC's coverage of the thrilling final laps of yesterday's Indy 500 left many viewers upset, as Bristol's repeated coverage of the race leaders' significant others battled that of the actual racing. Here's a comparison of what ESPN aired versus video from the international feed. » 5/26/14 12:23pm 5/26/14 12:23pm

Between The Lines: ESPN Columnist Blows Jeff Gordon Journalistically

We try not to read ESPN columns too often because it most often ends with someone having to restrain us so before we can bash our iBook against the wall. Don't get us wrong, we love Bill Simmons and all of that, but a recent column about Jeff Gordon's identity crisis represents both the worst in writing and the worst… » 11/30/07 3:45pm 11/30/07 3:45pm

Nascar Has Gone To Hypercolor With ESPN's New "Draft Track" Technology


In case you're watching the Allstate 400 race at the Brickyard today on ESPN, don't be scared if for some reason it seems like your TV's gone the way of an old hypercolor t-shirt. Rather, it's a new teevee technology the folks at ESPN are calling "Draft Track" — and it's a way to see how the air is flowing over the… » 7/29/07 4:30pm 7/29/07 4:30pm

You're With Me, Sierra? GMC And ESPN Huddle Up On New Pickup Advertising


The General just released the media marketing strategy for the GMC Sierra, and it's filled with all sorts of marketing buzz terminology about how it's designed to "leverage a non-traditional marketing platform designed to reach today's savvy consumer beyond the traditional thirty second television advertisement." So… » 9/05/06 10:33am 9/05/06 10:33am