Glad to hear it. I went and looked at the Genesis last weekend, and I'll freely admit to being impressed. The comment I made was that it seemed like it was everything Lexus should be, but isn't. The sole exception was the grille, which just looks cheap and uninspired.
The Equus, on the other hand, looks classy. It might be worth looking into... and similarly the Genesis, with a bit of a facelift.
Say what you want about Hyundai, but they do merit a bit of credit for destroying the bell curve. It took Japan, Inc. (OK so I'm thinking mainly of Toyota but same roughly applies to Honda, Mazda, Datsun/Nissan) about 40-50 years to seriously threaten for consideration in the primary car markets (Base/Econobox, standard/family, sports, luxury).
It has taken Hyundai about half that time.
Forget Moore's Law. If China and India reckon anywhere near this kind of learning curve, the world as we know it is about to get very interesting indeed.
@Goingincirclez: I agree. Hyundai's certainly been quietly taking notes in the back of the class. Now its presentation is destroying the rest of the class.
I still think they're pressing their luck. I'm as much a Hyundai cheerleader as you'll find, but to paraphrase Robert Downey's character from Tropic Thunder, "You never go full Phaeton!"
Seriously, Hyundai? You DO know that one can get 1-2year old used E-classes for less dough?
Hell, a friend of mine bought a 2006 Mercedes S550 for $45K.
Come on now.
They really need to buy the rights to, say, the Packard, Oldsmobile or even LeBaron or Imperial names, since nobody I know (including myself) would admit to wanting, much less BUYING a Hyundai that costs as much as a brand-new German or Japanese luxo-sport sedan, and those four names I listed above still mean something to most Americans. Or maybe calling EVERY expensive Hyundai, including this, the Genesis and Coupe (not Scoupe), and maybe the Santa Fe a "Genesis".
I was in Seoul for past two weeks. My biz counterpart picked me up in one of these. I first thought it was a Lexux LS. When my head goes bald, I know I would want to get me a driver and smoke a fat cigar riding in the back of this car. Shit! Where is da sham-pagn!
My response to Hyundai will always be tainted by my experience driving the early 90s $6,000 Excel my sister paid $9,500. It sounded like a sewing machine and was simply terrifying to drive over 55 mph. She sold it 2 years later for $4,000 so only lost $5,000 on the deal... LOL. I know I am wrong but it is a physical response.
To all the naysayers; You actually have to see it in person. I did, at the New York International Auto Show, and it was truly magnificent. I was completely bored with most of the product introductions there, including the Bentleys, but this car really stood out. The interior was something to see, given it's price target.
I'm afraid it will lose the hood ornament when it reaches the US.
I hope this does well. I really, really do. It's distinctive and elegant, with a little bit of Bentley Continental coming through in the character lines. This would never have worked if they hadn't released the Genesis first- somehow the idea of a really nice Korean Buick makes the idea of a Korean Lexus LS more palatable.
I understand the issue with a 50-60k Hyundai as VW had the same problem with their Phaeton (even more $$) but is branding the car as a second-channel marque too 1990's?
09/03/09
The Equus, on the other hand, looks classy. It might be worth looking into... and similarly the Genesis, with a bit of a facelift.
09/03/09
It has taken Hyundai about half that time.
Forget Moore's Law. If China and India reckon anywhere near this kind of learning curve, the world as we know it is about to get very interesting indeed.
09/03/09
09/03/09
Ha! Hyundai is at the back of the line for having a toothy grin. And having a supercharged engine is nothing compared to this. Yowza, indeed!
09/03/09
At least I can drive to local Korean BBQ quicker.
09/03/09
(Edit: I'm talking about Equus, not Genesis)
08/13/09
Hell, a friend of mine bought a 2006 Mercedes S550 for $45K.
Come on now.
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08/12/09
I'm afraid it will lose the hood ornament when it reaches the US.
08/12/09
@UDMan: God dammit! I like hood ornaments you know?
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