SUZUKI DEBUTS ALL-NEW EQUATOR MIDSIZE PICKUP TRUCK AT 2008 CHICAGO AUTO SHOW

CHICAGO (Feb. 6, 2008) - To bolster its versatile and dynamic product line, enhance the company's bold and adventurous brand identity and further expand the growing line of products marketed by approximately 500 Suzuki dealers nationwide, American Suzuki Motor Corp. debuts its all-new 2009 Equator midsize pickup truck at this year's Chicago Auto Show. The introduction of the Equator marks Suzuki's first entry into the midsize pickup truck market and expands the company's offering of activity-oriented cars and trucks.

Leveraging Suzuki's credibility as a maker of lifestyle-oriented, fun-to-use products, the Equator offers the perfect blend of style, utility and off-road capability that truck buyers - many of whom are current Suzuki motorcycle, ATV and marine product owners, loyalists and ambassadors - demand and enjoy. Developed as a joint effort with Nissan North America, Inc., and based on the Nissan Frontier, the 2009 Equator will be available in both Extended Cab and Crew Cab body styles and rear-wheel and four-wheel-drive configurations. The all-new 2009 Suzuki Equator pickup truck is scheduled to go on sale in the United States in the fourth quarter of 2008. Pricing has not yet been announced.

"Since Suzuki has continued to strengthen its brand equity among outdoor enthusiasts, we thought now was the right time to produce a vehicle that meets the additional needs many of these people have," said Mark Harano, president American Suzuki Automotive Operations. "Truck buyers are a particularly good fit for Suzuki since they're likely to participate in motorcycle riding, power boating and other lifestyle-oriented activities that fit with our brand identity and our product portfolio. The Equator provides Suzuki with an opportunity to build an authentic connection with a group of consumers who are familiar with our brand and, in many circumstances, own other Suzuki products."

To introduce the Equator, Suzuki is unveiling three separate representations of the truck during its Chicago Auto Show press conference. The three concepts, coined the RMZ-4 for off-road enthusiasts, Quad for outdoor adventurers and Quay for boating and watersports aficionados, showcase Suzuki's diverse brand spirit, while illustrating the capability and flexibility of the all-new Suzuki Equator.

In addition to Chicago's global reveal of the all-new Equator, Suzuki will showcase the SXForce, a sportbike-inspired concept reinforcing the link between the company's rich motorcycle heritage and versatile line of fun-to-drive automobiles, as well as a range of outdoor and performance-oriented motorcycles and ATVs, including the KingQuad 450, LT-R450 QuadRacer and all-new Hayabusa sportbike, to name a few.

2009 Suzuki Equator
Performance and Functionality
Built at Nissan's manufacturing facility in Smyrna, Tenn., the 2009 Equator features a fuel efficient 2.5-liter DOHC inline four with 152 horsepower and 171 lb.-ft. of torque or an optional 4.0-liter, V6 DOHC engine producing a class-leading 261 hp with 281 lb.-ft. of torque. Designed for outstanding performance and durability, the Equator's V6 engine incorporates an aluminum block with cast iron cylinder liners, forged steel crankshaft, microfinished crankshaft and camshafts, Teflon®-coated pistons, variable valve timing and a silent two-stage timing chain.

The Equator is matched to either a five-speed electronically controlled automatic transmission (I4 and V6), five-speed manual transmission (I4) or six-speed manual transmission (V6), and offers an available shift-on-the-fly four-wheel-drive system with an electronically controlled part-time two-speed transfer case. For enhanced off-road capability, the rugged Equator offers a comprehensive off-road traction system, including four-wheel limited slip, electronic locking rear differential, Vehicle Dynamic Control (VDC), hill descent control and hill start assist.

The Equator's strong, fully boxed frame anchors a long 125.9-inch wheelbase (Extended Cab or Crew Cab/regular bed), enhancing driver and passenger comfort and stability, while its overall length of 205.5 inches (Extended Cab or Crew Cab/regular bed) provides the perfect balance of utility, maneuverability and composure for a midsize pickup truck. The 2009 Equator features an all-steel double-wishbone front suspension and solid axle rear suspension with overslung leaf springs and a long suspension stroke for optimized off-road dynamics. Maximum towing capacity is rated at 6,500 pounds. EPA fuel economy estimates are still preliminary.

Other Equator powertrain components include engine-speed-sensitive power-assisted rack-and-pinion steering for responsiveness and good on-center feel and standard four-wheel disc brakes with Anti-lock Braking System (ABS) and Electronic Brake Force Distribution (EBD). Equator also features a variety of available wheel and tire packages, including 16-inch off-road style wheels with rugged 265/75R16 tires and 17-inch wheels with 265/65R17 tires.

Styling and Utility
The all-new Equator features a contemporary exterior design with a number of unique Suzuki elements, including hood, front fenders, grille, bumpers, front fascia and tailgate. Both Equator Extended Cab and Crew Cab models offer an available high-utility bed that includes a factory-applied spray-on bedliner and an extensive tie-down system with adjustable tracks, providing ultimate cargo hauling flexibility through the use of five special "C" cross-section rails mounted in the bed (two channels in the bed floor and one each on the bed side rails and the bed header panel). Removable utility cleats slide into the channels, providing a wide range of attachment points for securing cargo - including Suzuki motorcycles or ATVs. Suzuki also will offer specialized bed accessories that make loading, securing and transporting a motorcycle or ATV easier than in many competitive trucks. To further satisfy the needs of active lifestyles, Suzuki will offer its customers a full range of more traditional accessories for use with the channel system, including bed dividers, sliding cargo trays and modular storage units. Crew Cab models will offer an available roof rack.

Interior
The Suzuki Equator offers the driver and up to four passengers a functional interior that combines versatility, cargo utility, comfort and convenience. Both Extended Cab and Crew Cab body styles feature flip-up rear seats, a fold-flat front passenger seat and removable storage boxes tucked beneath the rear seats to provide additional cargo capacity. The Equator offers additional convenience features such as a dual glove box with lock, damper and lamp, center console storage and one-liter bottle storage integrated into the front doors. A host of cupholders and power points are standard throughout the truck. Equator Crew Cab also will offer available leather-appointed seats, including a power-adjustable driver's seat, heated seats, heated mirrors and a factory-installed moonroof. Additional available interior amenities include a Bluetooth® hands-free phone system, Rockford Fosgate-powered audio system with six-disc in-dash CD audio system, optional satellite radio and MP3 capability and MP3 player aux-in jack.

Safety and Packages
The all-new Equator includes a comprehensive list of standard safety equipment, including zone body construction with front and rear crumple zones, dual-stage front supplemental air bags with seat belt sensors and a front occupant classification sensor, three-point front seat belts with pretensioners and load limiters and Tire Pressure Monitoring System. To make the safety story even stronger, the Equator comes equipped with supplemental front seat side-impact air bags and standard supplemental curtain air bags for side impact and rollover protection for front and rear outboard passengers. Additionally, Extended Cab and Crew Cab models provide three-point seat belts for all rear seat occupants, including the center position for the Crew Cab. The LATCH (Lower Anchors and Tethers for CHildren) child seat anchor system is provided in the rear seat of the Crew Cab model.

Equator RMZ-4, Quay and Quad Concept Vehicles
Designed to match Suzuki's performance-oriented motocross motorcycles, the RMZ-4 concept offers rugged off-road performance in a Crew Cab. This Equator-based concept, built by the Carlab of Orange, Calif., features a number of exterior modifications, including a bed extender provided by Amp Research, an eye-catching graphic treatment, 18-inch black chrome wheels and specialty Luzlab headlights. The truck's striking exterior is matched by an equally stunning sound system that includes an Alpine HD-Radio unit connected to Rockford Fosgate amp and speaker components.

Another Carlab creation to debut in Chicago, the Quay concept is built to suit recreational boating and watersports lifestyles, with a customized paint job that reflects the look of Suzuki's line of marine engines. With an Extended Cab, long bed and hefty towing capabilities, the truck also is equipped with a state-of-the-art Visteon nav-control head unit that provides satellite radio, MP3 and navigation capabilities, in addition to Rockford Fosgate amp and speaker components. The Quay also sports special 20-inch wheels and a matching locking hard tonneau cover.

Built to resemble the Suzuki QuadRunner ATV, and to accommodate a recreational outdoor lifestyle, the Quad concept was developed by Torrance, Calif.-based Andry Specialty Vehicles and comes outfitted with a Crew Cab and military "look and feel." In addition to a custom paint job and a two-and-a-half inch front end lift, the exterior of the truck has been modified with a set of 500 series fog lamps, a safari-style front bumper, front skid plate and tubular rocker guards. To enhance the vehicle's overall appearance and performance, the Quad is equipped with Yokohama Geolander tires that ride on 17-inch custom aluminum wheels and features Rockford Fosgate amp and speaker components.

Curiously, Mark forgets his magazine landed not only in subscribers hands, but also on newsstands ten days early. But his warm and folksy explanation for it (something about two people giving it to two people who gave it to two people who had nothing to do with two people buying it at newsstands on diametrically opposite sides of the country) leaves us feeling like he's just a simple country boy who doesn't understand the series of tubes that are the interwebs. But that lack-of-understanding falls as flat as his attempt to pivot Truck Trend into the populist position of "little guy" to the blogosphere's "big boys" (Dude, you're a magazine — printed on paper with ink. Your tagline is "The Pickup and SUV Authority" and we bet you've got an office with a desk and a door and a real chair! Have we mentioned how much our backs hurt?).

But we'll not quibble with such trivial details. Instead, we're just happy we've been officially vindicated as the "embargo breakers" of automotive media. But one thing's certain for us after reading Mark's commentary — this buff mag addiction to embargoes is in dire need of a 12-step program. Luckily, Motor Trend has a long-haired leader with more journalistic integrity in his little finger than we've got in our entire bodies. We're sure he'll be the first to man up and make a call to action for his magazine going cold turkey. Remember, the first step is admitting you have a problem. In fact, we're already refreshing Motor Trend's blog, anxiously awaiting an opus from Angus Mackenzie following in lock-step with our arguments we've already made on the embargo issue and the anti-embargo comments made by AutoWeek's Dutch Mandel. Yup, any minute now — click, click, click, click... [Truck Trend]

Ford revealed the Escape-based Equator concept it's unveiling to the cameraphone-clicking masses in Tokyo this week. The concept takes the normally staid Escape in a sporting direction, with a sleeker body treatment and skirting that screams, "crack me on a high curb." Power comes from Ford's Duratec 30 engine the 24-valve, 3.0-liter V6, producing around 200hp and 265 lb-ft of torque — envisioned to be channeled through a six-speed computer-controlled autobox and Intelligent 4WD System, with a computer-controlled clutch that engages the rear wheels as needed.

More here.

Related:
Ford's Equator Concept Set for Tokyo Unveiling [internal]

Ford released an image of the Equator concept it plans to reveal at the Toyko motor show in a couple of weeks. The Equator, powered by a 3.0-liter V6, is a small SUV — presumably for a global market — that will likely hint at Ford's next Escape 4x4. Lots of loose talk has been bandied about the auto-journalist cigar bar and tea society lately about the Escape being a new C1-platform sibling of the new Land Rover Freelander and upcoming replacement for the Mazda Tribute (along with other FoMoCo small cars like the Volvo S40, European Focus and Mazda3). We'd bet our Earl Gray on that.

Related:
Ford Motor Company: Badges? We Engineer Some Stinkin' Badges; Spy Photos: 2007 Land Rover Freelander; Ford to Show New Equator Truck Concept, Auction Old One for Charity [internal]

Ford announced it was readying a new Equator truck concept to show at the Tokyo motor show. It's the first concept to bear the Equator name since 2000, when Ford unveiled the sport utility truck concept (pictured) that set the design direction for the current generation of Ford's F-something pickups. The the new concept, fitted with a 3.0-liter V6 linked to an intelligent 4WD system, will likewise inform Ford's next-generation of SUVs. But well-heeled car-design fans are advised to gather their krugerrands and head to Texas, because the 2000 Equator will be auctioned for charity.

Ford also announced today it was auctioning the previous Equator, a one-off design concept and channel the proceeds toward storm-ravaged regions in Texas through the Red Cross. The 2000 concept will be displayed at the State Fair of Texas, starting tomorrow and the auction will take place at the Kruse-Leake 33rd Anniversary Collector Car Auction in Dallas on Nov. 18-20.

Related:
The Mark LT: Is Lincoln s New Luxury Pickup Luxurious Enough? [internal]