Suzuki showed off their trio of Suzuki Equator trucks you've already seen today. The purpose of coming out with a truck now? Buyers of Suzuki boats, motorcycles and ATV's drive a crapload of trucks and Suzuki thought they could sell them one. And if you didn't get the point, Suzuki President Mark Harano drove up on a…

That corner of an illustration we brought you of the 2008 Suzuki Equator is apparently for real, so we've decided to bring you the full monty. As previously reported, we're going to see this Frontier-based Suzuki rolling off the assembly line this fall. So if you're in the market for a likely cheaper, non-Nissan badged …

Ford revealed the Escape-based Equator concept it's unveiling to the cameraphone-clicking masses in Tokyo this week. The concept takes the normally staid Escape in a sporting direction, with a sleeker body treatment and skirting that screams, "crack me on a high curb." Power comes from Ford's Duratec 30 engine the…

Ford released an image of the Equator concept it plans to reveal at the Toyko motor show in a couple of weeks. The Equator, powered by a 3.0-liter V6, is a small SUV — presumably for a global market — that will likely hint at Ford's next Escape 4x4. Lots of loose talk has been bandied about the auto-journalist cigar…

Ford announced it was readying a new Equator truck concept to show at the Tokyo motor show. It's the first concept to bear the Equator name since 2000, when Ford unveiled the sport utility truck concept (pictured) that set the design direction for the current generation of Ford's F-something pickups. The the new…