Chicago Auto Show: Suzuki Equator Breaks Cover, Ready To Carry Your ATV's And Tow Your Boats

Suzuki showed off their trio of Suzuki Equator trucks you've already seen today. The purpose of coming out with a truck now? Buyers of Suzuki boats, motorcycles and ATV's drive a crapload of trucks and Suzuki thought they could sell them one. And if you didn't get the point, Suzuki President Mark Harano drove up on a… » 2/06/08 2:45pm 2/06/08 2:45pm

Truck Trend Admits to Hummer H3T Embargo Screw-Up

One of the big buff mag boys over at the House of Trend is showing some remorse over the Motor Trend empire's embargo-breaking for fun and profit. Mark Williams, chief truck-lover over at Truck Trend, is manning up to "accidentally" publishing their latest issue ten days early and revealing the new Hummer H3T a week… » 1/29/08 9:00am 1/29/08 9:00am

2008 Suzuki Equator Illustration Is For Real

That corner of an illustration we brought you of the 2008 Suzuki Equator is apparently for real, so we've decided to bring you the full monty. As previously reported, we're going to see this Frontier-based Suzuki rolling off the assembly line this fall. So if you're in the market for a likely cheaper, non-Nissan… » 1/28/08 4:30pm 1/28/08 4:30pm

Ford to Show New Equator Truck Concept, Auction Old One for Charity

Ford announced it was readying a new Equator truck concept to show at the Tokyo motor show. It's the first concept to bear the Equator name since 2000, when Ford unveiled the sport utility truck concept (pictured) that set the design direction for the current generation of Ford's F-something pickups. The the new… » 9/29/05 4:55pm 9/29/05 4:55pm