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Deeper, Dr. Z, Deeper! Chrysler Sweetens The Incentives Pot For…

Seems employees of the Auburn Hills end of DaimlerChrysler are feeling a bit miffed they're merely getting the same deal as the rest of the public on the cars they help build. Lucky for them, Dr. Z must have heard their pleas (potentially through the Ask site) and now the German-American hybrid is offering an… » 7/26/06 9:54am 7/26/06 9:54am

Summer Sales Fever: You Get An Employee Discount, And You Get An…

As month-end quickly approaches, US auto execs are getting copies of their double-super-secret internal sales numbers — which probably explains why we've been seeing so many of their faces turning whiter than snow despite the hot June sun. Our insiders tell us they can already see the sales declines — and the fear of… » 6/23/06 11:41am 6/23/06 11:41am

Benficiaries of Employee Pricing Actually Prefer Exclusion

Man, did we ever see this coming. While brand erosion's been a problem for American automakers since the 1970s, their latest bout with employee pricing caused all three of the Big Two-and-a-Half to take a hit in the cred department, according to a survey by badly-branded brand researcher Branddimensions. The issues… » 10/18/05 10:37am 10/18/05 10:37am