Quick, which is worse for the environment: driving a massive, exhaust-belching diesel-sucking big rig 100 miles or walking down the street in hemp sandals, bamboo shorts and a reclaimed burlap poncho to a locally-owned restaurant, and ordering a grass-fed, locally-farmed angus beef hamburger?

We all know "euro-spec" BMWs, Volkswagens, Mercedes-Benzes, and Audis from the 70s, 80s, and 90s that came with more power than the imports that came to the States. Why didn't America get any of those awesome cars? It turns out, like always, it's the Germans' fault.

Ford's chief marketer Jim Farley has overseen some of the company's most important successes of the past few years, ones that have made it the most profitable automaker in America. How does he get motivated? By vowing to "fuck GM." UPDATED

Volkswagen's winning Super Bowl ad was just the tip of a massive marketing push to get Americans back in a fahrvergnügen mindset, part of its master plan to overtake Toyota as the world's largest automaker by 2018. Mike Sheldon, the head of ad agency Deutsche LA which created the spot summarized the approach above,…

Comedian Patton Oswalt finally puts words to the feeling of many Americans, saying he hates "the materialistic little asshole" portrayed in Toyota Highlander ads, and offers a few rewrites via the Twitter hashtag "toyotahighlanderrewrite." KFC's on us, anytime. [Twitter]

The reveal of Chrysler's "new" products kicked off with Eminem's "Lose Yourself" and the company's French North American President Olivier Francois trying, semi-successfully to recite the lyrics.

General Motors CEO Dan Akerson has only been on his first auto industry job for a few months, but based on a speech in Washington today, he's a quick learner. Fight! Fight! Fight! Photo: Bill Pugliano/Getty [Ken Thomas via Twitter]