Ford Says "Swap Your Ride" Doesn't Mean "Get a Free Car"


Ford's new "Swap Your Ride" campaign is all about snagging conquest sales from other automakers. Of course, in every promotion there's a degree of poetic license. Take, for example, the story of a Boston-area man who went into his local Ford dealer looking to swap a '92 Honda Accord for a new Ford Taurus. Rather than… » 10/08/07 12:15pm 10/08/07 12:15pm