Restyled 2009 Honda Element Offers New High-tech, Functional Features

Available features now include a navigation system, a removable storage cooler and an improved overhead storage console on select models

The restyled 2009 Honda Element entry-level SUV builds on its spacious and versatile character by adding a more chiseled exterior appearance and a refreshed interior design with an expanded selection of available high-tech and functional features. Manufacturer Suggested Retail Pricing (MSRP1) starts at $20,175 for the 2009 Element 2WD LX, plus a destination and handling charge of $670.

For 2009, Honda has enhanced each of the three unique Element styles that range from the rugged and simple Element LX, to the more refined Element EX, to the sporty Element SC. Available new features on the Element EX and SC include the Honda Satellite-linked Navigation System2 with Voice Activation and a rearview camera (automatic transmission-equipped vehicles only); USB digital media connectivity; and improved overhead console storage areas with modular compartments.

Significant exterior styling changes include a new front grille and bumper design, restyled front fenders (now metal, previously composite material), a new hood design, squared wheel arches, and new headlight and taillight configurations.

"The Element's key strength is a spacious, versatile and rugged interior that adapts quickly and conveniently to people and cargo," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "For 2009, the enhancements strengthen the totally unique original concept with more refinement and functionality."

New interior changes include new, brighter color schemes with titanium-look side linings, new fabric patterns, and revised switchgear designs and meter graphics. A restyled low-profile center console is standard on the Element LX.

The Element EX adds a new convertible center console with a removable cooler/storage box while the Element SC retains its exclusive center console. For additional storage, the Element EX and SC are equipped with a modular three-compartment overhead console based on the Railport™ Vehicle Personalization System, expanding the vehicle's hidden storage versatility compared to the previous version. The new overhead console includes two large storage bins that can accommodate CD cases and similar items and a rear storage area for sunglasses.

The 2.4-liter i-VTEC® 4-cylinder engine is available with either a standard 5-speed manual transmission or an available 5-speed automatic transmission. Real Time 4WD™, available on the Element LX and EX, enhances all-weather traction. The Element LX and EX continue to be available in two-wheel-drive and four-wheel-drive configurations, while the sport-tuned Element SC continues to be available exclusively in two-wheel-drive. EPA city/highway fuel economy ratings3 range from 20/25 for two-wheel-drive models with an automatic transmission to 18/23 for manual transmission models with either two-wheel-drive or Real Time 4WD.

Versatile and Accommodating Interior with Available High-tech Features
The interior provides seating for four people along with a cargo area that quickly adapts to large items with its flip-up rear seats that fold flat, fold up and to the side, or can be removed altogether (64-plus seating arrangements). The Element LX and EX have a water resistant urethane-coated utility floor that quickly wipes down and seat fabric that resists moisture; the Element SC has a carpeted passenger area. Air conditioning with micron air filtration is standard on all models.

The Element LX has a 4-speaker AM/FM audio system with a CD player. The Element EX and SC feature a 270-watt high-output audio system, an AM/FM tuner, CD player with MP3/WMA™4 capability, auxiliary audio input for MP3 players or other audio devices, steering wheel-mounted audio controls, seven speakers including a dynamic linear phase 6.5-inch subwoofer (located in the bottom center of the instrument panel). XM® Satellite Radio5 is standard on the Element EX and SC.

The Honda Satellite-Linked Navigation System becomes an available feature for 2009 on the Element EX and SC (automatic transmission models only), and includes a rear backup camera and a USB audio interface6. The navigation system features a 6.5-inch motorized display that opens and closes for access to an internal single-disc CD player and a digital audio card reader that can play MP3 and WMA® files from CompactFlash® cards. The navigation system contains more than 7 million points of interest and can control the audio system. The voice recognition is capable of recognizing and entering numbers, street names and cities.

Numerous storage bins and beverage holders provide places for cell phones, CDs and super-size drinks. Available storage areas include: a large three-bin tray above the glove box (ideal for mobile phones and portable music players); a modular 3-compartment overhead storage bin (EX, SC); seat back storage (EX, SC); six hooks for strapping down bikes or other bulky gear; and door storage pockets on all four doors.

Exclusive Element SC interior appointments include passenger-area carpeting, a center console with storage, piano black trim pieces and unique fabrics and patterns. The center console provides an enclosed storage area in the vehicle and integrates the auxiliary audio input jack and two beverage holders. Meter styling color on all Element SC models is copper-hue, replacing the blue backlit illumination on the other models.

Restyled Exterior with Stronger Character Lines
For 2009, exterior styling changes to the front of the vehicle provide a more substantial and bolder look. Changes to the front fascia and side profile involve a new hood line that follows a continuously horizontal plane extending from the A-pillar to the front of the vehicle. The new design replaces the downward slope that began mid-fender on the previous models and results in a more vertical front appearance. Steel front fenders replace the composite body panels on all models (the rear fenders retain composite construction). The new grille design provides a consistent appearance similar to other Honda truck models. The rear skylight, previously exclusive to Elements equipped with RealTime 4WD, has been discontinued.

The Element SC provides an exclusive appearance with street custom-inspired styling with a lowered stance and exclusive premium features. The Element SC's exterior styling exhibits a performance-oriented attitude with a monochromatic color scheme and exclusive features that include custom front and rear painted bumpers, large alloy wheels, custom grille, and a lowered stance. The lowered stance is achieved by lowering the ride height and by using uniquely shaped painted side sills and slimmer roof moldings.

Refined Chassis Design
The Element's fully independent suspension uses a front MacPherson strut design and a rear compact double wishbone design for responsive handling and a comfortable ride. A 101.4-inch wheelbase contributes to a compact exterior size and an ultra-tight turning diameter of 34.9-feet (36.9-feet, Element SC) provides maneuverability in tight places.

Chassis safety highlights include Vehicle Stability Assist (also known as Electronic Stability Control) and four-wheel disc brakes with ABS, Electronic Brake Distribution (EBD) and Brake Assist. Vehicle Stability Assist helps sense oversteer and understeer, and can adjust brake pressure at each wheel and/or reduce engine power to help restore the driver's intended course. Electronic Brake Distribution helps to balance braking forces depending on dynamic loading. Brake Assist helps apply full braking force in some emergency braking situations. A Tire Pressure Monitoring System (TPMS) alerts the driver when tire pressure is significantly under-inflated.

Element LX and EX models are equipped with 16-inch wheels (steel on LX, alloy on EX) with all-season P215/70R16 tires. Additional LX and EX standard features include power rack-and-pinion steering and front and rear stabilizer bars (30.0x4.5 mm tubular front / 21.0 mm solid rear). The Element SC adds 18-inch alloy wheels, P225/55R18 tires, exclusive spring and damper tuning (30 percent firmer), a lowered ride height (approximately 0.7 inches) and increased rear stabilizer bar size (25.0 mm, solid). Compared to Element LX and EX, the solid front stabilizer bar is 25 percent stiffer and the rear stabilizer bar is 30 percent stiffer. The steering rack also provides a 6 percent faster ratio (2.94:1 compared to 3.26:1).

Efficient Powertrain
An all-aluminum, 2.4-liter, DOHC i-VTEC engine produces 166-horsepower at 5800 rpm and 161 lb-ft. of torque at 4000 rpm. The Element's i-VTEC system combines Variable Valve Timing and Lift Electronic Control (VTEC®) and a cam position-adjusting Variable Timing Control (VTC) system to enhance low rpm torque while extending high rpm horsepower. The result is a broad torque curve that starts early at low RPM's while still delivering high-RPM horsepower.

The five-speed manual transmission features a lightweight and rigid aluminum die-cast housing. Multi-cone synchronizers used on first through fourth gears contribute to a smooth, fluid shift feel while reducing throw distances. Inside, the instrument panel- mounted shift lever facilitates quick, direct gear changes. The five-speed automatic transmission (available) delivers exceptional smoothness, economy and intuitive shift points. Grade Logic Control minimizes "gear hunting" on hilly roads.

Available on Element LX and EX, the Real Time 4WD system aids traction in snow, rain and sand. Real Time 4WD sends power to the rear wheels when the front wheels experience traction loss.

The vehicle maintenance schedule is calculated by the Maintenance Minder™7 system. Maintenance Minder automatically indicates when to have standard service performed based on actual driving conditions (tracked by the ECU) and minimizes the guesswork in determining standard or severe use conditions for maintenance interval purposes. The display indicates when to change the oil, air filter, transmission fluid, spark plugs or coolant, as well as when to rotate the tires. The Element requires no scheduled tune-ups for 100K+/- Miles.

Honda Safety
The Element is equipped with dual-stage, dual-threshold supplemental restraint system (SRS) airbags for the driver and front passenger. The airbags are designed to minimize the potential for airbag injury while providing head and chest protection for the occupants in the event of a frontal collision. The front airbag system features front passenger seat weight sensors and a driver seat position sensor designed to further enhance occupant protection.

Seat-mounted front side airbags help safeguard the driver and front passenger from side-impact injury. An innovative Occupant Position Detection System is used to assure that the passenger's side airbag has a clear path for deployment. In the event that a child (or a small-statured adult) leans into the deployment path of the side airbag, a seven-segment "antenna" system built within the seat back signals this condition to an electronic control unit (ECU) and the passenger's side airbag is switched off.

Both rows of occupants are protected by Honda's Side Curtain Airbag with rollover sensor system. The side curtain airbags deploy from modules in the headliner in the event of a sufficient side impact, providing a significant level of head protection in the window area. In the unlikely event of a rollover, a roll rate sensor and multiple G-force sensors determine the rate of roll and deploy the side curtain airbags accordingly.

Both front seat belts have automatic tensioners and load limiters that work together to help protect the driver and front passenger in a collision. A LATCH (Lower Anchors and Tethers for CHildren) child-seat mounting system is standard for the two rear seat positions, allowing two outboard child seats to be installed. For pedestrian injury mitigation, design features in the front of the vehicle can help absorb energy in the event of a collision with a pedestrian to help minimize injury. New for 2009, active front seat head restraints have been designed to help reduce the severity of neck injuries in the event of a rear impact.

[Honda]

10.) Volkswagen Golf/Rabbit

9.) Mazda Mazda5

The Mazda5 may seem like an unconventional choice for a live-in automobile, but it offers a lot for a little. Based on the sporty Mazda3 platform, the Mazda5 has the benefits of a small economy car: good mileage, low cost-of-ownership and affordability. It also offers some of the benefits of a minivan: sliding doors, three-row seating, fold-out table, under-floor storage and fold-flat seats. The possibility of getting one with a manual, no longer a possibility with most vans, makes it the perfect choice for a down-on-their-luck dad who still likes to drive but may have to outrun creditors.
Price New: $18,665 (base)
Price Used: $12,500 and up

8.) Ford Econoline

We imagine people have been jamming Econoline as long as people have been living in vans. They're cheap. They're big. They're available in a privacy-enhancing panel version. When Chris Farley's motivation speaker said he was "living in a van down by the river" he was almost certainly talking about a Ford Econoline. The panel version is the cheapest model and, though it lacks carpeting, has ample room for an air mattress or stolen love seat. A top-of-the-line conversion Econoline from the 1980s can be had with a TV/VCR combo, reclining bed, wood inserts and velour drapes. If it's good enough for Mike Watt, it's good enough for us.
Price New: $23,940 (E-150)
Price Used: $3,000 and up

7.) Honda Element

The Honda Element may be one of the most configurable cars available. The SUV with the soul of a Civic, the Element's seats can be stowed, laid-out or removed as necessary. All of the Honda's seats can be folded backwards to create two long, thin beds. This is the ideal living space for a close couple not willing to face the harsh elements outside of an Element. Additionally, the water resistant interior means that you can hose off the interior after it collects the various liquids of life. Those with a little extra dough can get an ECAMPER conversion for a true camper experience.
Price New: $20,990
Price Used: $8,500 and up

6.) Chevy Suburban

There have been a few large SUV models in America's history, but none of them have lived as long as the Suburban, which holds the record for longest continuous nameplate in production. That's good if you're looking for parts for your new home. An increase in gas prices has caused an increase in availability and a decrease in price (the base model came with a 5.7-liter V8). Now that gas prices have dropped along with the economy, it's now even affordable to drive. At over 18-feet long, the Suburban's interior rivals some small studios. The GMT400 models from the 1990s could have come with the 6.5-liter diesel, which is perfect for long nights of idling to keep the heat running. Older models are tough and cheap while newer models get more expensive but offer more in the way of creature comforts.
Price New: $40,820
Price Used: $2,500 and up (GMT400)

5.) Volvo 740 Wagon

A Volvo station wagon is a great choice for a family looking for a safe place to live and the Volvo 740 is perhaps the best balance of value and space. Nearly 16-feet long, the early 1990s models run cheap and aklthough not fast, they're quite roomy. Most importantly, the build quality and reliability of the last model years of the 740 are among the highest of any vehicle Volvo's ever built. When you get kicked out of your gated community you can also use it to sneak back in as a soccer mom and not as someone who uses a soccer ball for a pillow.
Price New: N/A
Price Used: $2,000 and up

4.) Dodge Caravan

What better way to celebrate your new life in a failing economy than buying a car from afailing automaker? Kids love the Caravan because of the cool features, like the fold-out table, DVD player with A/V hookup for the video games, fold-flat seats, tall roofs and many storage spaces. When the kids ask why they spend all the time at the beach and never go home just tell them it's like that vacation you took to Florida.. except it never ends. A small family could do much worse than life in a Caravan or its ritzy Town & Country brother, though we recommend a third generation if you want all of those features.
Price New: $28,500
Price Used: $14,500 and up (third gen), $2,500 and up (second gen)

3.) Ford Flex

The automotive gypsy lifestyle once meant big vans or SUVs but the era of the crossover is here. Balancing van-like space and amenities with car-like handling, the crossover could be the sleeping place of choice for the next Great Depression. The Ford Flex might be the best choice for those who may soon be evicted but are currently of some means. The long, seven-seater Flex offers space, comfort and luxury in a package that looks like a house. Throw in a fridge in the second row console that can fit a six-pack of beer and you've got quite a home.
Price New: $28,295 (base)
Price Used: $25,000 (or even as low as $7,500 off of a repossession. How meta is that anyway?)

2.) Volkswagen Vanagon/EuroVan Westfalia

The Westfalia VWs were designed for living for, though not necessarily for extended periods of time. Offered through VW, the Westfalias were essentially a Volkswagen Vanagon or EuroVan with a camper top that folds out to create a living space. Many also came equipped with small refrigerators, stovetops, sink and other appliances. The Vanagon pictured above was created by this guy to be an all-season living space. They no longer sell the Westy here in the US new, so you'll have to find one on the used market.
Price New: N/A
Price Used: $6,000 and up (Vanagon) $12,000 and up (EuroVan Weekender)

1.) Dodge Sprinter

There's really nothing like a Dodge Sprinter commercial van if you have to live your life on wheels. Daddy Coppola turned one into a portable studio and we'd be proud to live in one. Based on the Mercedes Sprinter van, this is the Mercedes of commercial vans. At nearly 23-feet long, nine-feet tall and six-feet wide the cargo area of a Sprinter is a cave. Throw in a 3.0-liter turbodiesel V6, 12-volt power outlet and a hydraulic jack and you're traveling the US in comfort. For real style you can convert your Sprinter into a Mercedes with a few cheap trim pieces. In extended form there's enough room in the back for a bed, small couch, table and desk. High-mileage, used cargo versions can be found at quite a reasonable price. And, we hear it may actually be bigger than Wert's entire place in Manhattan — and for 1/10th the price new!
Price New: $42,170
Price Used: $14,000

The "sportier" 2009 Element SC will also get a little bit of an aero kit and some body-colored molding panels. We wish we had more to tell, but for the moment, you'll have to make do with what we've got. We're also expecting the new Element to hit U.S. dealerships sometime in the fall. [Carscoop]

Photo credit: Curtis Walker

The Ursa Minor Vehicles ECAMPER™ is the only Honda Element Camper on the market!

Our conversion adds a pop-top sleeper for two onto any Honda Element® Four Wheel Drive model (2003 through 2008 models with removable skylight). Ready to camp? Simply release the latches, pop it up, and climb up through the former sunroof.

The ECAMPER™ uses the latest in high-performance composites technology to minimize weight and to create a streamlined profile that adds only 5" to the overall height of the vehicle.

Other features include

* Gas spring assisted hinges for quick open and close
* Easy access from inside or outside of vehicle
* Lightweight composite construction
* Low-current interior LED lighting
* Comfortable 2" thick 7' x 4' mattress with washable covers
* Sleek, streamlined profile is quiet
* Tough, breathable, fade and water resistant Sunbrella® fabric
* Panoramic views through zippered screened windows
* Built on Honda reliability & economy

You may wonder why Honda would bother building a faster, better-handling Element. But it did it with the 2007 Element SC. Now, The priests of the Temple of VTEC have all the gifts of speed within their walls. – Mike Spinelli

TOV Video: Element SC Shreds an Autocross Course [Temple of VTEC]

Related:
New York Wrap-up: Honda Element SC Prototype [internal]

Press Release:

Honda Reveals Customized Concepts for Civic, Fit and CR-V at 2006 SEMA Show

LAS VEGAS 10/31/2006 —

More than 15 Honda project and concept vehicles made worldwide debuts at the 2006 Specialty Equipment Market Association's (SEMA) show in Las Vegas, American Honda Motor Co., Inc., announced today.

Honda-customized concept vehicles included the Honda Fit Sport Extreme Concept and Sport Concept CR-V with custom versions of accessory body kits, interior accessories and wheels. A Honda Element-D drift racecar also debuted with a radical powertrain consisting of a 500-horsepower V6 and rear-wheel-drive. Project vehicles built by aftermarket accessory companies on display included numerous Fits, Civics, an S2000 and a customized off-road racing Ridgeline.

Honda's announcements at SEMA coincide with the on-sale date of the new-for-2007 Civic Si Sedan. The Civic Si Sedan embraces the style and performance of the Civic Si Coupe and marks the first time that "Si" performance has become available in a sedan body style. Similar to the existing Civic Si Coupe, the Civic Si Sedan serves as another performance halo for the Civic line-up with a 197-horsepower, 16-valve, DOHC 2.0 liter i-VTEC(R) 4-cylinder engine with an 8,000 rpm redline - all mated to a close-ratio, 6-speed manual transmission and a helical-type, limited slip differential.

Honda Civic MUGEN Si Sedan
The name MUGEN symbolizes Honda performance throughout Asia and around the globe. MUGEN, under license by M-TEC Co., Ltd., of Japan, has been closely associated with Honda for decades in the design and manufacture of racing and premium performance components. The Civic MUGEN Si Sedan draws inspiration from a "Formula Sport" concept, adding an aggressive dimension of performance to the Civic Si Sedan with a track-tuned suspension, aerodynamic body styling and a performance exhaust system. The track tuned suspension, tested at the Twin Ring Motegi racing circuit in Japan, lowers the vehicle by 0.6 inches (15mm) with highly aggressive spring and damper tuning for enhanced handling performance. The full-vehicle aero-package adds a front spoiler and sports grille, side spoilers, a rear diffuser and a rear wing. The lightweight MUGEN forged alloy wheels measure 18x7.5 inches and are shod with high grip 215/40R18 summer tires. The sports exhaust system reduces back pressure from the catalytic converter back resulting in an enhanced power curve. Additional accoutrements include front and rear MUGEN emblems along with a serial number placard on the instrument panel. A spherical 50 mm MUGEN aluminum shift knob replaces the standard aluminum and perforated leather shift knob. Planned for production in a limited quantity of 500 units a year, the Civic MUGEN Si will be available at U.S. Honda dealers starting in spring 2007 with a manufacturer's suggested retail price (MSRP) of less than $30,000 and includes a full factory warranty.

Honda Factory Performance (HFP) Civic Si Sedan
As a dealer installed accessory, Honda's in-house HFP products carry the same 3-year/36,000 mile bumper-to-bumper warranty as the rest of the vehicle and are designed to genuinely enhance the ownership experience. Similar to the Civic Si Coupe HFP package on sale since spring 2006, the Civic Si Sedan HFP package includes a wide range of performance- and style-enhancing products. High-performance springs reduce ride height by about one-inch and lower the vehicle's roll center. High-performance dampers enhance road handling characteristics and decrease body roll. Larger wheels and tires include 18x7 alloy wheels (plus 1-inch diameter) designed for high-performance 215/40ZR-18 tires (sold separately). A chrome sport muffler emphasizes performance and enhances engine sound. A full aerodynamic body kit (front, sides and rear) further elevates the style quotient of the entire vehicle. Interior and exterior HFP emblems complement the package. The HFP package for the Civic Si Sedan goes on sale in the spring of 2007 with an estimated MSRP of $3,800 plus installation (estimated at 5.6 hours). HFP components can also be purchased individually. American Honda launched its performance accessory program in 2002 with the introduction of a Honda Factory Performance package for the Civic EX Coupe.

Fit Sport Extreme Concept
Envisioned as an entry-level performance car, the Scorched Orange Metallic and matte black Fit Sport Extreme Concept features an aerodynamically styled front bumper fascia with carbon fiber components along with HID fog lights and LED daytime running lights. Large fender flares and low, aggressive side skirts accent its ultra-low profile. A rear carbon fiber diffuser with a center exhaust outlet along with an extended rear aero wing helps enhance style and high-speed downforce. The factory Japan Domestic Market (JDM) rear LED taillights and side mirrors with integrated turn signals further accent the high-tech feel of the vehicle. An advanced, track-tuned suspension package lowers the Fit Sport Extreme Concept ride height and enhances the vehicle's handling dynamics. Brembo(R) brake components on all four wheels provide amazing levels of stopping force.

Graphite black wheels (17 inch) incorporate Bridgestone Potenza RE-01R tires (215/45R-17). Interior modifications focus on the creation of a high-tech, performance-oriented driving environment with carbon fiber accents that match the exterior styling. The interior features custom Recaro sport seats with Civic Si-style synthetic suede. A dashboard-mounted prototype portable navigation system accessory is also shown.

Sport Concept CR-V
Following the theme of "urban sport," the Sport Concept CR-V is designed to increase the athletic feel of the already sophisticated CR-V. Highlights include aerodynamically styled front and rear bumpers along with a sports suspension package that lowers the Sport Concept CR-V for a customized presence. Custom 19-inch wheels are shod with Bridgestone Potenza tires (245/45R19). Interior modifications focus on the creation of a high-tech, performance-oriented driving environment with the addition of Civic Si synthetic suede fabric on the seating surfaces. Carbon fiber trim panels further accent the interior. Outside, the Sport Concept CR-V is painted in Agile Blue.

Honda Element-D
The Honda Element-D ("D" for drifting) racecar shows what can happen when enthusiastic Honda associates raid the company parts bin. Built for the racing sport of drifting, the Honda Element-D racecar replaces the stock 4-cylinder/Real Time(TM) 4WD drivetrain with a custom-designed and longitudinally-mounted 3.2-liter Honda V6 and rear-wheel-drive. Producing 500-horsepower, the lightweight twin-turbocharged powerhouse is guaranteed to light up the rear tires and accelerate sideways at full opposite lock. Associates from Honda R&D Americas, Inc., in Ohio plan to campaign the Element-D in the 2007 Formula Drift Series.

Tuner Project Vehicles Displayed at the Honda Booth
AEM/Memphis Car Audio Drift S2000
A&L Racing Element SC
SCORE Ridgeline Racing
Super Street Magazine Fit of Fury
Thunderhill Civic Si Racecar
DSO Eyewear Element
DVS/Drag Cartel "Get In Where You Fit In" Fit
King Motorsports Super Fit
Forever Orange Fit by Ryan Shutt
Hasport Civic Sedan
Skunk2 Racing Fit R
TJIN Edition Unique Fit
H&R Springs Fit Sport

The gang at Temple of VTEC procured some Doane/Priddy spy shots of the 2007 Honda Element SC, a near doppelganger in streetable guise to the SC concept introduced at the New York show this year. At the show, Honda officials said the SC would appear this fall as a special edition, sporting lower-than-stock suspension, a smoothed-out body style, and a 166-hp version of Honda's 2.4-liter DOHC, i-VTEC four. It'll also get a swankier interior, with carpeting — making those famous hose-outs a kind of soggy affair. Nope, this one will be strictly for playahs, not players.

Spied on the Street: 2007 Honda Element SC [Temple of VTEC]

Related:
New York Wrap-up: Honda Element SC Prototype [internal]

We're so glad auto ad-folks are finally realizing something we in the blogosphere have known for like, ever — funny sells. In fact, these ads, created by Rubin Postaer and Associates, originally began as a web-only campaign, but due to its success, made the jump to the boob tube. It's good that they're going for funny cause it certainly won't be the pretty factor selling the car/suv/cuv/minivan/etc that is the Element. Look out for the adorable one called "crab" — heck, check 'em all out after the jump.

Honda Video Sparks Integrated Campaign [iMedia Connection]

Related:
More Ad Watch [internal]

Honda's getting all Elementary like Holmes on Watson with their new, more on-road, less wild-land-plundering-pretentious Element SC prototype. They're overtly threatening to drop the thing this fall, and it begs this question: we know Americans love items of questionable taste — leg-warmers, bell-bottoms, Sonic Youth, etc. But why not just build-tall box wagons in the first place? For all our blustering, all we really want is an internal-combustion Conestoga Wagon. Just don't tell the lowering-kit manufacturers.

Press release after the jump.

2007 Honda Element SC Prototype Emphasizes Style and Performance
Production version to go on-sale this fall

An all-new urban-oriented counterpart to the Honda Element will debut this fall with an exclusive sport suspension, larger wheels and tires, unique styling and special features like a carpeted interior and a center console, American Honda Motor Co., Inc., announced today at the 2006 New York International Auto Show.

With performance more than skin deep, the Element SC prototype rides 3-inches lower than stock with a sport suspension that delivers sports car-like handling. A front-to-rear aerodynamic body kit further lowers the vehicle's stance, supplementing the new vehicle's performance direction with a ground-hugging presence. High on sophistication, the Element SC smoothly stands out with exclusive features such as fully-painted exterior panels and trim pieces, projector-beam headlights and an aero-enhanced black grille. The interior further complements the city performance demeanor with a driver-oriented center console, copper hue instrument panel lighting backlit with LEDs, piano black trim and a carpeted floor.

"The Element SC prototype is the city-dwelling, style-conscious brother of the original Element," said Dick Colliver, executive vice president of American Honda. "Instead of features that accommodate outdoor sports and similar activities, the Element SC injects a new dimension of sophistication into the lineup that can best be characterized as 'night performer.'"

The exterior styling expresses a sophisticated, performance-oriented attitude with SC-exclusive features that include projector beam headlights, custom front bumper, lowered suspension, large alloy wheels, custom grille and a slightly lowered roofline (trim effect).

To match the outside, the exclusive interior takes on an entirely new personality with a center console that has enclosed storage areas ideal for mobile phones and MP3 players. Additional exclusive features include trim accents that correspond to the copper-colored illumination.

The 2007 Element SC prototype has a 2.4-liter, DOHC, i-VTEC engine that benefits from a 10 horsepower increase over the 2006 Element, bringing the total to 166 horsepower (SAE net revised 8/04). The increase is achieved primarily through the addition of high-flow intake and exhaust systems and high-lift camshafts. Additional enhancements include drive-by-wire throttle control. A 5-speed manual transmission is standard, and the available automatic transmission has five forward gears instead of four.

Fulfilling the goals of Honda's "Safety for Everyone" initiative introduced in 2003, all 2007 Elements will provide a core suite of standard safety equipment that goes beyond existing regulations and includes side curtain airbags, driver's side impact airbag, front passenger's side impact airbag, Vehicle Stability Assist (VSA) and ABS.

The 2007 Honda Element also introduces an Integrated Seat Belt System on the front seats that allows rear seat occupants to exit the vehicle without the need for a front occupant to disconnect his or her seatbelt. In place of the existing B-pillar, door-mounted shoulder strap, the new Integrated Seat Belt System shoulder strap originates from the top of the seat and helps to enhance vehicle ingress/egress convenience for rear passengers.

The Element SC prototype features custom 21-inch cast aluminum alloy wheels, 245/35R21 high-performance custom tires, and 4-wheel disc brakes with large brake rotors and custom copper-appearance brake calipers. The combination of the sport-tuned suspension and aggressive wheel and tire package results in an urban utility vehicle that handles like a sports car. A production vehicle based on the Element SC prototype will go on sale this fall.