Fun With FoMoCo PR: We Like To Live Life On The Edge

The automotive power-towers scattered across the Metro Detroit region are filled with people whose only job is to make people think sky-blue-pink thoughts about the vehicles sold by their company. These people — are people who need people to love them, and although they're known by different names at each company,… » 1/16/07 12:08pm 1/16/07 12:08pm

Deliver Them From Bankruptcy: Ford Starts Shipping Edge Crossovers

And Saint Mulally (with Sir LeClair and of course Sir Fields) raised the Ford Edge up on high, saying,
» 12/07/06 3:58pm 12/07/06 3:58pm

And the Lord did grin, and people of Dearborn did feast upon the lambs, and sloths, and carp, and anchovies, and orangutans, and breakfast cereals, and fruit bats, and large...and then the Lord spake, saying,

Breaking! Ford Announces The Sharp Sting Of November's Unrealistic…

You know, we understand it's important to reach for the moon, but it's probably best to have realistic expectations when you're still working on that whole turnaround plan thing. Like for example, take FoMoCo, who just released their November sales, down a whopping 10% from month-to-month levels a year ago. It's… » 12/01/06 1:47pm 12/01/06 1:47pm

When Did "Consistency" Overtake "Quality" As Job One With The Ford Edge?

FoMoCo's still parroting the line that "the manufacturing process and the supply base aren't to the level of consistency and stability we'd like to see" as Ford's manufacturing boss, Joe Hinrichs, said to trade pub Automotive News when he was again asked what's up with the delay of the new Ford Edge. Yet AN's learned… » 11/21/06 9:05am 11/21/06 9:05am

Dream A Little Dream Of Lincoln: No Mr. Badge-Engineering, We Expect…

Of course, any event starting with the promise of shooting live ammunition and ends with martini's can't be all bad, and Lincoln's event to promote the latest ad campaign for FoMoCo's luxe nameplate didn't disappoint. Reilly Brennan, editor of the online-only magazine of the Road which is always Winding, and I had the… » 11/17/06 11:01am 11/17/06 11:01am

Breaking! FoMoCo Tells Dealers Its Pushing Back Launch Of Ford Edge And…

The Dearborn-based automaker informed dealers today that the Edge-based recovery of FoMoCo cited by Mark "Movie Star" Fields was going to have to wait just a little bit longer. Joe Hinrichs, FoMoCo's veep for NorAm manufacturing, claims that they're going to need a few more weeks to iron out some "supplier issues."… » 11/15/06 7:01pm 11/15/06 7:01pm

Pricing! GMC Professionally Grades 2007 Acadia CUV At A Starting Price…

You'll need to be a "professional" if you want to apply for a lease or purchase deal on GMC's new crossover hotness, the Acadia. The General's new CUV is nothing if not pricey at a starting price of $29,990 for the FWD base unit. While certainly not as many ducats as FoMoCo's new Mercury MKX (that starting price of… » 10/19/06 9:20am 10/19/06 9:20am

Happy Trails, Mark Fields: FoMoCo To Ride Current Product Plans Into…

At the Ford Edge drive event yesteday (yes, we're assuming our invitation to attend was probably lost in the mail) out in SanFran, Ford Prez of the Americas, Mark Fields, told reporters that FoMoCo's not going to be rushing anything new to market and the atoumaker plans to stick with current product plans through… » 10/17/06 6:24pm 10/17/06 6:24pm

Monday! Monday! Monday! Ford Edge Preview Webcast

Ford figured out a way for the rest of us to experience a press junket, sorry drive event, without having to make small talk with writers from medium-market newspapers (c'mon, we kid the car-covering newsies from Hartford). This Monday, Ford President of the Americas, Manuel Noriega Mark Fields is hosting a webcast… » 10/12/06 5:14pm 10/12/06 5:14pm

Crossover SUV to Vegas: Ford's SEMA Show Utes

Yes, exactly. A "cred" infusion. That's what FoMoCo's latest family haulers need (like a backseat child needs a stomach flu). The above rendering hearkens the handiwork of aftermarket supplier H&R Special Springs of Bellingham, Washington; the two on the next page — an Edge and a vaguely suave Lincoln MKX — are by… » 10/11/06 7:20pm 10/11/06 7:20pm

Breaking The Bank! Lincoln Prices MKX Starting At $34,795

FoMoCo's Lincoln brand's released pricing on their new CUV hotness, the MKX. The base model will start at $34,795 and the AWD model hits the showroom floors at $36,445. Our first reaction, after the obligatory bugs bunny double take, rubbing of the eyes, and yelling of "Zoinks!" was to question the reasoning behind… » 9/22/06 10:57am 9/22/06 10:57am

Pricing! Ford Pegs Edge CUV Base Sticker At $25,995

FoMoCo's released pricing on the product the Dearborn-based automaker's already called the "key" Bold Move to fiscal stability. That's right, it's the Ford Edge — the CUV with a Gilette-blade on the front-end, and you can get it into your grubby little hands for just $25,995. And in this "under $26,000" SE package,… » 9/20/06 4:02pm 9/20/06 4:02pm

The Ford Edge And Lincoln MKX: FoMoCo's Sales Dream Or Reality?

We stopped by Ford's media site today, we were greeted with the above graphic (obvs that we added the "WTF?" part) and a press release proudly beating its chest over FoMoCo's entry to the CUV market — the Ford Edge and the Lincoln MKX. The graphic proudly states "Ford has an edge on growing CUV market." The only… » 9/08/06 10:00am 9/08/06 10:00am

Will the Oval Survive? Ford's Crucial Next Launches

AutoWeek runs down the next three 2007 product launches from Ford, gauging them in terms of crucialness in the company's plan for rebirth. These launches are, in order of importance, the Ford Edge and Lincoln MKX, Ford Expedition and Lincoln Navigator and 2008 F-Series Super Duty. Get our take after the jump. » 8/02/06 11:55am 8/02/06 11:55am