2011 Ford Edge: There's Only So Many Ways To Re-Skin A Jellybean

Take the 2011 Lincoln MKX's upgrades: 3.7-liter V6, MyFord Touch and button-free interior. Now restyle it. That's the 2011 Ford Edge. The one noteworthy difference is it'll serve as the first application for new 2.0-liter Ecoboost. The rest? Eh. » 2/10/10 12:00am 2/10/10 12:00am

Bond Bad Guy Car Of Choice: Ford Edge Is The New Explorer, Escalade Or…

We just saw Quantum of Solace » 11/17/08 9:45am 11/17/08 9:45am this weekend. While most might get all googly-eyed at the Aston Martin DBS, gushing over it's sleek sexiness even after it's taken , we took something else away from the new Bond flick. We noticed a Black Ford Edge (with odd hydrogen power stickering) playing the role of the basic bad-guy…

Chicago Auto Show: 2009 Ford Edge Sport Live

While we already saw, the 2009 Ford Edge Sport press shots when the embargo let go, we wondered down to find the newly retrimmed Ford just hanging out for all to see. In the flesh, the Edge Sport works pretty well from a design perspective. Looks like the Edge should have been designed this way in the first place… » 2/06/08 1:57pm 2/06/08 1:57pm

2009 Ford Edge Sport

If you've been holding off on a brand new Ford Edge because the styling just wasn't sporty enough, have we got good news for you. Tonight at a press event in Dearborn, Ford took the wraps from it's latest trim level of the well received crossover, the 2009 Ford Edge Sport. Featuring some nice design details like… » 2/05/08 12:01am 2/05/08 12:01am

Ford To Give Brazil An Edge, Still Won't Bring Us Ka

The Ford Edge, probably the best implementation of the gillette-Daveness, is saying hi to Brazil later this year. It's not a bad strategy for Ford as the company has seen an increase of 20.7% in sales there last year and in the American market the Edge has been one of fewer and fewer hits for the company. The Edge… » 1/17/08 11:00am 1/17/08 11:00am

Ford's Custom Crossovers for SEMA

Ford's SEMAfication continues, with a set of contract customs focusing on the company's trucks, SUVs and crossovers. It's just the latest example of the marketing juggernaut the massive Las Vegas aftermarket products show has become. Ford's latest include tuner-tart F-150s from ATS Design, K Daddyz Kustoms and its own… » 10/22/07 7:16am 10/22/07 7:16am

The Ford Edge Likes To Live On The Edge-Uh...Of Fast-Uh

That's a screen capture from a commercial that apparently aired last night in Northeast Ohio. Who knew the Edge was so fast? And who knew the "class" they speak of wasn't Car-UV's but rather Supercar-UV's? [ via Stephen Foskett, Pack Rat] » 10/18/07 3:45pm 10/18/07 3:45pm

Ford Edge by H&R

Getting the tuner and customization set to see the Ford Edge as a subject worth messing with will take some effort, though the idea isn't the worst one. The latest is this tuner Edge, made over by suspension supplier H&R to showcase its sport springs, wheel spacers, camber adjustment bolts and other such aftermarket… » 8/07/07 10:14am 8/07/07 10:14am

Ad Watch: David Mamet Likes To Live On the Edge-UH! Part II

As we heard yesterday, FoMoCo's got two new Edge-y ads by edgy director and writer David Mamet. We've already shown you the first of the two ads, called "Quicker than a BMW." Here's the second of the two ads, which the folks in Dearborn call "Quieter than a Lexus." We're waiting to see if there'll be a third ad… » 4/18/07 10:45am 4/18/07 10:45am

Ad Watch: David Mamet Likes To Live On the Edge-UH! Part I

As we heard yesterday, FoMoCo's got two new Edge-y ads by edgy director and writer David Mamet. Here's the first of the two ads, which the folks in Dearborn call "Quicker than a BMW." » 4/18/07 9:16am 4/18/07 9:16am

Third Prize Is You're Fired: David Mamet Directs Latest Ford "Bold…

We're adding a little something to this month's sale contest. As you all know, first prize is a Cadillac El Dorado. Anybody want to see second prize? Second prize is a set of steak knives. Third prize is your fired.
— from Glengarry Glen Ross by David Mamet
» 4/17/07 1:33pm 4/17/07 1:33pm

Ford Likes To Live On The Edge Of Vodcasts

Wait, the Ford Edge has a music vodcast — and it's in the "Top 100" list of vodcasts on iTunes? We don't even know what to say other than we think we're going to go and cry now. » 3/20/07 12:45pm 3/20/07 12:45pm

Incentives Like To Live On The Edge Too

Automotive New is reporting FoMoCo's now offering $500 off on the base model of their new CUV to give it a bit more sales "oomph!" Pardon us for being a bit worried here, but wasn't the turnaround effort at the Dearborn, MI based automaker supposed to be "an Edge-based turnaround." Because you know, the Edge is the… » 2/15/07 7:31am 2/15/07 7:31am

Would You Like To Buy Bill Ford's House?

The Freep's reporting former FoMoCo CEO Bill Ford Jr.'s selling his house on 17.1 acres of land in Ann Arbor, MI. The asking price is a mere $3.95 million for the David Osler-designed contemporary home built in 1980. And for those of you wondering — no, Bill Ford's not leaving Michigan. Rather, he and his family have… » 1/30/07 2:52pm 1/30/07 2:52pm

Energy Policy: Ford Reveals HySeries Hybrid Edge Concept

Ford's showing off its HySeries fuel-cell hybrid in the nation's capital today, hoping to carve out a new direction in the ongoing battle of the research hybrids. As we mentioned yesterday, the Edge HySeries uses a hydrogen fuel-cell to top off the EV-car's batteries, which can also be charged via plug-in. Ford says… » 1/23/07 7:38am 1/23/07 7:38am

Ad Watch: Do Asian-Americans Like To Live On The Edge, Make Bold…

Yeah, we tried to mush in some more FoMoCo ad tag-lines into that headline, but we ran out of room. Regardless, we were actually kind of disappointed we hadn't yet seen this ad, called "Wedding Day," on the air as it's been running since the end of December. But since I guess we're not part of the "Asian-American"… » 1/22/07 12:16pm 1/22/07 12:16pm