We love fun-to-translate Rinspeed press releases. Especially when they start by asking "What is this?" and then proceeding to answer with "It is round, small and cuddly...with a sexy behind." All we know is it still looks like a Fiat 500 Abarth. But maybe that's just because of our "preconceived sociopolitical perceptions of the tuning industry." More on this set-to-debut-in-Geneva twin-power output Fiat in the following press release:

World Debut at the 79th Geneva Motor Show, March 5th through 15th, 2009

Swiss Innovative Thinker Frank M. Rinderknecht Builds Fiat 500 with Two Energy Levels

E2" - 60 or 160 hp at the Push of a Button from Swiss Automotive Powerhouse Rinspeed

Zumikon, Switzerland - What is this? It is round, small and cuddly, has eyes to fall in love with, a sexy behind - and on demand 60 or 160 hp as necessary. It is Rinspeed's answer to the fast changing requirements of the market and sociopolitical perception about the tuning industry.' Rinspeed boss Frank M. Rinderknecht hits the nail on the head: "Just like the auto industry has to adjust to the demands of a new era, tuners have to look for new ways to do business as well." The Swiss automobile visionary Rinderknecht, who has his roots in the tuning business, observes a change in people's attitude, at least in the western world: "We need an intelligent use of our fossil resources, especially of our energy".

Rinspeed's creation is based on the Abarth version of the Fiat 500. Its name ‘E2' signals the fact that the nimble little Italian car is equipped with two different power levels: The 60-hp ‘Commuting' level is more than sufficient to move along with city traffic while saving energy. In this mode the ‘E2' consumes just some four liters of fuel per 100 kilometers. Outside the city, the ‘Highway' mode provides driving fun and added power for fast and safe passing. In ‘Highway' mode the engine produces 160 lively horsepower and transforms the Italian flea into a venerable hornet. Fuel consumption in ‘Highway' mode is in the neighborhood of seven liters per 100 kilometers. The energy management system of the ‘E2' is controlled by a small button in the cockpit that affects the engine electronics.

Rinderknecht believes he is on the right path with his new interpretation of automobile customizing. With the ‘E2' and his concept car ‘iChange,' which is much further removed from production, he wants to nudge the automotive as well as the tuning industries in a new direction, to leave well trodden paths and creatively look for new ones: "I don't believe too much in eco tuning. Many drivers are not willing to miss out on driving fun and don't want to drive a something that announces to the world that they do without. But the number of people who want to use our energy supply responsibly not in the least because they want to protect our environment will grow quickly."

The Jalopnik Detroit Auto Show Mobile Command Center, or DASMC, is the pinnacle of auto show journalistic technology. Based on the all-electric 2008 GEM e2, we've taken it a step further and turned it into a crucial information hub to bring you what you want from the Detroit Auto Show experience — right friggin' now.


For starters, the GEM e2's seriously flexibility on the auto show floor, and why shouldn't it? Just take a look at the 2008 GEM e2's vitals:

-100% battery electric, no gas needed.
-Environmentally friendly with no emissions.
-Ideal for short trips to work, school or just around the neighborhood.
-Recharge in 6-8 hours using a standard 110 volt outlet.
-30 mile range with a top speed of 25 MPH.
-Cost of ownership is only 1/3 that of comparable gasoline vehicle.

But that's not the only reason. Although we'll have more on our new ride later tonight and tomorrow, we've also added a UConnect portable, broadband WiFi network, laptop charging station, blue spinning cop light, Bond-esque smoke machine and enough neon lights to give you epilepsy. Capable of driving up to 30 miles on a single charge, we've got more than enough juice to peruse every hot new vehicle and a few ugly ones. No reason to hide, as you won't hear it sneaking up until its already too late.

Want one like it? Sorry, it's one-of-a-kind. But here are the folks who helped make this a reality — so go buy your own:
Global Electric Motorcars
Autonet Mobile UConnect

Also, thanks to:
Sign-A-Rama Brighton
Insomnia Graphic Design

Check back for more as we bring you our complete coverage of the 2009 Detroit Auto Show — live from the show floor in our GEM-powered command center.