Why Audi Just Bought Ducati

After weeks of rumor, VW announced moments ago that it has agreed to purchase Ducati for something in the neighborhood of $1.12 billion through its Audi brand. But why does a gigantic auto conglomerate want a tiny bike manufacturer? What will VW do with Ducati? And, what does the deal mean for that most evocative of… » 4/18/12 1:10pm 4/18/12 1:10pm