Why Lower Gas Prices Are Ultimately Bad For You

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place every weekday morning. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important? » 10/31/14 10:13am 10/31/14 10:13am

Kids Learn Distracted Driving From Watching Their Parents

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important? » 5/07/13 9:04am 5/07/13 9:04am

Ask Dr. Z What He Thinks About The Dodge Dart

Dieter Zetsche, the former CEO of the former merger-of-unequals called DaimlerChrysler and now the CEO of the unmerger-of-unequals called Daimler, stopped by his former underlings at Chrysler Monday during the Detroit Auto Show. » 1/11/12 1:30pm 1/11/12 1:30pm

No, Daimler CEO Dieter Zetsche did not kill a man

Daimler CEO Dieter Zetsche, the star of Chrysler's 2006 "Dr. Z." ad campaign, is under investigation for suspected involuntary manslaughter. Except it's not what you think. UPDATE! » 9/16/11 11:45am 9/16/11 11:45am

Mercedes concept car breaks down on stage

Mercedes had everything they needed today for the debut of the Concept A-Class in Shanghai: Dr. Z, a crappy American rapper, a Chinese movie star, and a working car. Oh, wait, they were missing that last thing. » 4/19/11 12:30pm 4/19/11 12:30pm

Mad About The Mercedes-Benz SLS AMG

You’ve seen the unveiling. You’ve read that it’s going digital. What you haven’t seen was the sheer excitement on the scene in Frankfurt when Mercedes–Benz revealed the SLS AMG. » 9/22/09 8:00am 9/22/09 8:00am

Mercedes-Benz A-Class And B-Class Could Be Bound For America, According…

A new Mercedes compact could be in your future, according to mustache aficionado, part-time bartender and Daimler Chief Dieter Zetsche. Despite previous reports that the A-Class was too expensive and the US dollar too weak, the sudden shift in American tastes has made the Mercedes A-Class not so much of a reach. Dr. Z… » 7/28/08 2:40pm 7/28/08 2:40pm

Angry Bob Knight Yells At Volkswagen

Last night a Big XII team won the NCAA National Championship, but it wasn't Bobby Knight's former Texas Tech Red Raiders, who failed to get an invite to either the NCAA Tourney or the NIT. But Bobby Knight did get an invite to reprise his role as an angry, sad man in this VW commercial, which is part of the Das Auto… » 4/08/08 3:15pm 4/08/08 3:15pm

The Germans Won't Out-Smart Us, Demand Too High

Dr. Tobias Zetsche, you blowhard! First you tell us to put down $99 deposits on your little Smart Fortwo. Then you tell us that the 30,000 deposits exceed production capacity. "Down payments are going far beyond the production capacity we have," said Zetsche, who refused to elaborate on what that actually meant. The… » 12/04/07 4:15pm 12/04/07 4:15pm

The Zetsche Does Not Need Your Puny American Auto Company

DaimlerChrysler Chief Deiter "Tobias" Zetsche says everything is great since they dumped Chrysler. Seriously. They feel great, look great and are seeing new people. They'd have totally made a profit last quarter, but they needed time to get over the breakup (and related charges). Things are looking up for old Daimler… » 11/21/07 9:15am 11/21/07 9:15am