When your car is made of plywood and fake leather, you have to sort of go overkill to prove to people it’s as strong as one of those candy-ass steel cars. I wonder if the driver popped the clutch right after this shot was taken. [1935 DKW press photo]
Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.
A few days ago I came across a car I'd never heard of before: The DKW Munga. Little did I realize it was the grandfather of those all-conquering Group B Rally Audi Quattros. You read that right.
And I thought I was a DKW fan!
Long before Audi, there was DKW and Auto Union. If you thought Saab two-strokes were the business, check out what a three-cylinder two-stroke of German origin could do surrounded by the wilderness of Africa.
It's one thing to customize your mass-produced ride for which there are thousands of parts available. It's quite another to breathe life into someone else's insanity, like mating two rare post-war German microcars. Here's the story of the Frankenschmitt.
Think super-serious Audi would run an ad like this nowadays?
Dampf-Kraft-Wagen! One of the all-time great car-company names was phased out by Auto Union not long after this jaunty ad for the '64 DKW F11, F12, and F12 Roadster came out.
Last week, we learned that 63% of you prefer eternity with a basket-case American kit car to eternity with a rattletrap French beach car. What lessons to be learned from that remain unclear, but what is clear is that today's Classic Ad Watch post dictates that we include a DKW in today's Choose Your Eternity…
Predecessor to the modern minivan, the DKW F800 was woefully underpowered (20hp! Upgraded through the addition of another cylinder to 32!), featured a flat load-floor due to its front-drive configuration, and was built from 1949 to 1962. We'll take ours mid-engined and RWD'd, thanks. An Audi R8 drivetrain seems as if…
Long before there was an R8, there was a Munga. Back in the 1950s, Audi (as DKW) created the Mehrzweck Universal Gelandewagen mit Allrad Antrieb (gezundheit), a go-anywhere utility vehicle for Germany's armed forces. Early models had a 40 hp, 900cc engine, though the one in this spoof commercial is likely from the…