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Industry Slump Trickling Down To Detroit Ad World?

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Mr.choppers - Delenda Carthago Est
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
Did anyone include the fact that people will still be buying cars? Sure, a lot of them are made by Japanese companies, but are still built in the US. Whether the profit (or no profit, viz. parachutes) ends up in the pockets of CEOs from the US or from Japan doesn't matter to me.

Detroit might seize to be a viable city (more so), but maybe Maryland and Kentucky and who knows where will flourish.

And please don't read this as absence of sympathy for all of those who are directly affected, I'm just stepping back for a bigger view for a moment.
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Novaload
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
IIRC, Ford did an impressive numbers display to show what would happen if Ford ceased to exist--this back when they were under fire, so to speak, for the Pinto lawsuits.

It was well done to show how the loss of car production hit all the suppliers, including tires, and all the cutbacks rippled out to furniture and home sales (which back then were pretty much steady and safe)and local stores or local branches of chain stores, and home repair and improvement etc etc.

So Detroit may be the black hole that slowly absorbs all life as we know it.
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Cognitive Friction
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
The ad agency rep who was assigned the Chrysler Sebring campaign didn't have to be laid off...he took one look at the car, clapped his hands & showed his sleeves like a blackjack dealer, and walked out without saying another word. They never heard from him again.
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Rust-MyEnemy
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
Looks like advertising may have killed itself. No doubt the media charges too much to run or print a commercial, so the ad companies pass this on, plus whatever fee they command, then the client has to pay up for both.

So is it the media or the ad companies need to reduce their prices?

this broadcast brought to you by the Naive Englishman "It seems so simple..." opinion factory.
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Graverobber
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
Ad spending in the automotive sector has been off all year, with Q1 seeing Autoweek Magazine's ad pages decline 20.8%. Automobile Magazine fell 13.5% and Motor Trend declined 13.1%. Car and Driver showed a 3.5% increase in ad pages however.

Part of this has been the channel shift from traditional ad delivery to online, mobile, etc, but part of the decline has been in overall ad spending, and the trend continues downward across categories.
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OldeEnglishD
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
This state is like a graveyard. Seriously, it's like the whole state is mimicking the house in Amityville Horror, telling everyone living here to "Get Out!". Depressing really...
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Deartháir II
11/06/08

@OldeEnglishD misses Polar: A few years ago, the joke in Canada was that the last person to leave Saskatchewan had to turn off all the lights.

Now the joke applies more aptly to Detroit, since I hear most of Detroit has moved to Saskatchewan to work on the oil rigs.
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Deartháir II
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
They usually have to book their ad budgets a quarter or two in advance.

So in the case of Chrysler, they're probably looking that far ahead and thinking, "Well, by THEN we won't be selling anything anyhow!"
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SeanKHotay
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
"uet" = "yet" when you've been drinking...
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Deartháir II
11/06/08

@SeanKHotay: Hooray, Breakfast Scotch!
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SeanKHotay
11/06/08

@Deartháir: I think I need to refresh my drink...ing...

[execute edit]
>clickity-clickity<
"These layoffs will cut down on the company's (*y*et increase*s* the personal & personnel) alcohol bills."

[click preview comment]
>Hmm, better...maybe separate them for better effect, better grammar<
>clickity-clickity<

"These layoffs will cut down on the company's alcohol bills.

On the other hand, personal & personnel alcohol bills increase exponetially...
...no supplier discount anymore :("

[click preview comment]
>Hmm, much better...Thank Dog for the gLoRiOuS new edit button! :allgiddy:<
[return]

>Now who's got my bottles of Laphroaig, Glen Ord, "Jack", -and/or- 1800 Añejo?! Effin' lush cow-orkers! I need a hit from a bottle, ANY bottle, NOW!<

:flyingbottlehitshead:
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Mr.choppers - Delenda Carthago Est
11/06/08

@SeanKHotay: I like that despite the "cow-orkers" and the "exponetially", you were still able to spell Laphroaig correctly.

Oh, but then again, Scottish Gaelic spelling rules were made up in a haze of usquebaugh, so maybe a little booze helps? I wish I could pour you some Auchentoshan, I got a nice '83 waiting for me to get off the antibiotics.
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SeanKHotay
11/06/08

@mr.chophoppers: Hey, Chop, "cow-orkers" is indeed typed correctly. If you don't know what they are, you likely are one. >:-)

"exponetially", on the other hand, was the booze spelling.

"Hey, Seán, what's that little gas can on your desk?"

"Uh...my stash of White-Out for my monitor. Want a nip?"

Ag ól uisce beatha: Sounds great, might take you up on that given the chance. I'd like to find a MI supplier for my favorites Bunnahabhain ("bunnahavain"?) and another I remember as a smokey/oaky Straithlán (but maybe it's Stráthislá). Always have Glen Ord in da house...
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SeanKHotay
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
These layoffs will cut down on the company's (uet increase the personal & personnel) alcohol bills.
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Timtoolman, sporadically speaking
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
There has been a significant reduction in car ads, both those generated by local dealerships, and those by the manufacturers. It has to amount to millions.
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acarr260
11/06/08

@timtoolman: They brought back the trunk monkey ads in Indiana. I don't care whjo you are... monkeys are funny stuff.
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SeanKHotay
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
I'd bet it's beyond Detroit Auto Ad agencies.

I heard UofM was laying off many folks (300?). Not sure if it was the University, Medical/Hospital, or both.
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Das ASHloch (achtundsiebzig)
11/06/08

In reply to Industry Slump Trickling Down To Detroit Ad World?
Ad budgets are usually one of the first to go, since it's usually the hardest to justify, financially. Most managers just see it as a cost center, nothing more.

And when your products aren't competitive, that's just what it is.
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Danimal
11/06/08

@Ash78: But that's the problem. GM at least is STARTING to be semi-competitive (CTS, G8, even the Malibu) but without advertising no one knows about it.
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Das ASHloch (achtundsiebzig)
11/06/08

@Fourstring85: No doubt about that...but I was referring to BBDO/Chrysler above.

Still wouldn't surprise me if GM did the same.
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sos10
11/06/08

@Fourstring85: GM is not competitive at all. The can barely hold up while loosing money on almost every car sale. GM is in far deeper shit than anyone here can imagine.
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