I have been a full time automotive marketer for just over ten years now. In that span of time, I've done some really cool stuff - like my part in helping to launch the Tesla Roadster - and a lot of stuff that frankly isn't all that glamorous or sexy (certainly not to people outside the industry).
I'd just taken over as Tesla's PR guy and had been contacted by old friends at Microsoft Game Studios about including the Tesla Roadster in Project Gotham Racing 4. Darryl Siry, my boss, took me into Martin Eberhard's (Tesla's Co-founder/then CEO) office to broach the topic. That's when it went very wrong.
Take away timing, ego, innovation, and opportunity and what you are left with is bullshit. And bullshit is a dead deer, a dead car, and the smell of gunpowder and imminent media disaster.
Nearly six years after being fired from Tesla Motors, the company's former Director of Communications David Vespremi earlier this week won a lawsuit against his former employer. Tesla has been ordered to pay Vespremi $207,000 in damages, according to court documents.