Big factory, small film crew, no CGI, no Voice of God narration =

I have been a full time automotive marketer for just over ten years now. In that span of time, I've done some really cool stuff - like my part in helping to launch the Tesla Roadster - and a lot of stuff that frankly isn't all that glamorous or sexy (certainly not to people outside the industry). » 11/25/13 4:56pm 11/25/13 4:56pm

Tesla's CEO Feared Microsoft Would Make His Car Racist And Slow

I'd just taken over as Tesla's PR guy and had been contacted by old friends at Microsoft Game Studios about including the Tesla Roadster in Project Gotham Racing 4. Darryl Siry, my boss, took me into Martin Eberhard's (Tesla's Co-founder/then CEO) office to broach the topic. That's when it went very wrong. » 8/14/13 1:11pm 8/14/13 1:11pm