You remember Dany Bahar, right? The Red Bull exec turned Ferrari lifestyle guru who took over Lotus, promised the world, trotted out a bunch of concepts and B-list actors, and was later axed then sued? Yeah, that guy. He wants to rebody your car for $1.1 million.
Speaking of our old pal Dany Bahar, Group Lotus has finally named his successor. Unless his plans include committing widespread acts of genocide, I don't think he can be any worse than the man he replaces.
Remember when Lotus revealed an ambitious plan to release five all-new models in the next few years? Then remember when they cancelled four of them and kept working on the Esprit? Yeah, now they've cancelled the Esprit too, and all is right with the world.
Yesterday, my good friend (and only steady employer for the last few years), Dany Bahar, filed suit against Lotus for wrongful termination. He's seeking $10.8 million.
At the 2010 Paris Motor Show, Lotus went nuts and introduced five new concept vehicles that were supposed to be introduced over the next six years. And at the 2011 LA Auto Show, Lotus announced they would enter IndyCar in 2012 as a new engine supplier.
Summer may be in full swing, but it's time to start thinking about new fall fashions. Thankfully, Lotus Cars has gotten out ahead by loading its media site with images of belts, leather jackets, polo shirts, and even backgammon boards!
In the annals of corporate history, I doubt any company has ever flipped their shit more completely than Lotus just did in this Facebook post. Meant to be a response to media reports about the automaker's financial problems, management instability, and one mostly harmless joke, it quickly became the ultimate example…
Lotus has produced some fine convertibles in the past — the original Seven, both front-and rear-drive Elans, the Elise — so you'd think a quirky announcement alluding to a new open-top model would be welcome. It might have been if it wasn't from Dany Bahar's Lotus.
Last week, Lotus CEO Dany Bahar explained how the Proton-owned automaker is increasing the size of its cars in a new, polarizing mass-market strategy. It was, as expected, met with contempt by Lotus fan-boys. Now, Lotus responds.
We wanted to hear from Lotus about why their new lineup appears to contradict Lotus tradition of lightweight sports cars. Instead, Lotus CEO Dany Bahar told us Lotus was making its cars fat because it wants to.