Seems fitting: the Dakar has become some cheap, fake hazardous copy of the original event, much like this car is a cheap, fake, more dangerous copy of several 4X4s on the market. #chinesecars
Never heard of "Rely"...but I have heard of the X5. Let's hope whomever pilots this first-gen-Highlander (in profile) lookalike is more skilled than the average driver of the BMW version. #chinesecars
Well, good for them. This will be a good outlet to prove they are not just lead lined death traps (although it would make for a macabre yet captivating sight if one crashed - a bit like NASCAR).
I can't help but be a bit critical of their effort given the glaring disregard for trademarks and the persistent usage of other brands designs... case and point is that there are big "X5" decals plastered over the car and the company logo mimics the Infinity logo.
The old saying was that Lexus product design began in Munich... Well, I guess for the Chinese companies product design begins anywhere but China. #chinesecars
I always look at changes like this as good. Rally racing has been popular before cars. I don't see this as a death in any sort, it just allows for grassroot organizations and small events to take over. Better drivers get more attention and other car companies might get a chance to get a good car built up.
@Timtoolman, now with power tools!: They pulled out of the World Rally Championship at the top level. While they don't have a factory team, they're still involved at the lower levels of rallying on a limited sponsorship basis.
@jb wants a laser on his car: Forcing the Big 2.5 out of racing wouldn't be prudent. First off, it's advertising, and even in a weak economy, it pays to keep your brand at the forefront of the consumer mindset.
This is something very few companies understand right now (Apple Inc. being an exception) and ad budgets are being slashed. There's an white paper on this somewhere, but I can't put my hand on it right now.
Second thing; racing provides the opportunity to test ideas and components that may make it into production cars, providing innovation and product differentiation to the brand.
So, I wouldn't consider racing budgets to be an extravagance despite the financial condition of the automakers. Plus I sure do like to watch those cars go round and round!
@jb wants a laser on his car: How about when is the economy in general going to shut down nascar? In a sport so heavily dependent on advertising (let's be real- the "racing" in nascar is kind of a joke), it's gonna be hit hard.
@jdickson87: Exactly. It's a juggernaut, so it'll last a bit longer, but things might well be rough for them by season's end as company after company yanks ad dollars.
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I say it'll happen coming off the transport truck. #chinesecars
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Maybe we will finally see a Volvo. #chinesecars
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I can't help but be a bit critical of their effort given the glaring disregard for trademarks and the persistent usage of other brands designs... case and point is that there are big "X5" decals plastered over the car and the company logo mimics the Infinity logo.
The old saying was that Lexus product design began in Munich... Well, I guess for the Chinese companies product design begins anywhere but China. #chinesecars
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You never know.
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This is something very few companies understand right now (Apple Inc. being an exception) and ad budgets are being slashed. There's an white paper on this somewhere, but I can't put my hand on it right now.
Second thing; racing provides the opportunity to test ideas and components that may make it into production cars, providing innovation and product differentiation to the brand.
So, I wouldn't consider racing budgets to be an extravagance despite the financial condition of the automakers. Plus I sure do like to watch those cars go round and round!
02/04/09
02/04/09