Chevrolet is very interested in letting you know that they’re “on fleek” with “the youths” these days, with their pocket-Victrolas and rat-tail haircuts and all that. Just to be really sure we know how down they are, they just issued a Chevy Cruze Press Release all in Emoji.
Building upon their already notorious hipster netting campaign, Chevrolet is taking its sales tactics to the floor of the SEMA convention this week. Aimed at Millennials, the Spark Sinister and other mass-customized Sparks and Cruzes will be shown off.
Active aerodynamics have long ago filtered down from track cars to high-end sports cars, and are beginning to show up in everyday sedans. But General Motors has patented an idea to use shape-shifting materials to make them more efficient.
The owner of a 2011 Chevy Cruze that had its steering wheel fall off while driving at 65 mph posted this video to prove his point. It's a case study in how one person can sway a giant corporation.
Seems a steering wheel plumb fell off a Chevrolet Cruze during a test, so General Motors will recall 2,100 of them to give a certain bolt one more righty-tighty.
Before settling for a more traditional launch of its Cruze small sedan, Chevrolet ad execs pitched a spot featuring Republican star Sarah Palin and comedy doppelganger Tina Fey. Why did it die? Too hot for Government Motors.
Great news! Here's the first photos of the Chevy Cruze hatchback. Moving on... hey, wait a second... that back end doesn't look half-bad. Turn around and show us your face.
Could GM be seeing the light and bringing wagons back to the fore? If this Chevy Cruze Wagon spy photo is any indicator, they just might. Update: We've been duped. It's a photoshop fake. Proof of the sad reality below.
What would you say if we told you GM's putting another, more miserly diesel in its Euro-spec Chevy Cruze? What if we told you it got 33 MPG city, 50 MPG highway? We expect no 'merican would even be interested.