Toyopet Crown For 1963, Now With More Toyoglide!

We've always loved Toyota's name for their Powerglide-based automatic transmission, but "Toyopet" just doesn't sound like the kind of name you'd use when you're planning to dominate the automotive world a few decades hence. The Crown got a lot more luxurious later on, but even in '63 it had a certain boxy presence...… » 7/22/08 11:00am 7/22/08 11:00am

Forget That Crass Mitsubishi Debonair In The 1971 Toyota Crown

The old Toyota Crown was all about the luxury, and it's pretty clear from this classic ad who the Crown's target market was back in 1971 Japan: stoic businessmen who wished to take their giggly young mistresses to the beach. We're disappointed that the Crown in this ad lacks the Super Saloon's curtains and… » 6/16/08 11:00am 6/16/08 11:00am

PCH, Japanese Nostalgia Edition: 1969 Toyota Crown or 1959 Datsun 1000?

It would appear that our readers are Lamborghini purists, given the 82/18 shellacking the V12-powered Espada issued to the Chevy-powered Espada in yesterday's Choose Your Eternity poll. Either way, who would have imagined owning a genuine, almost-running Lamborghini for the price of a new base Camry? Project Car Hell… » 5/28/08 5:20pm 5/28/08 5:20pm

Curtains And A Refrigerator: 1972 Toyota Crown Super Saloon

We used to dream about bringing over a full-zoot Mitsubishi Debonair from Japan, but that was before we met this '72 Toyota Crown Super Saloon in the flesh at the Motoring J Style show last Saturday. The window curtains and super-luxurious interior are impressive enough, but then you open the trunk and find a … » 5/28/08 1:40pm 5/28/08 1:40pm

Tokyo Auto Show Preview: Toyota Crown HV Concept

Toyota's venerable Crown executive car gets a new workup, complete with hybrid drive. It's the Crown HV concept, equipped with a version of Toyota's halo-inducing hybrid synergy drive system. It's a technology lovefest, with an LCD display Toyota calls, awesomely, the Finegraphic Meter. It also comes with something… » 10/10/07 9:30am 10/10/07 9:30am