Cougar Ace Mazdas Face The Crusher, We Cry

We thoroughly enjoyed Joshua Davis' thrilling tale of the salvage operation of the Cougar Ace — a subject we've covered on these pages more than once. Finally, we've now got the answer to the question of what you do with a boat-wrecked shipment of Mazdas. You take the 4,700 formerly brand-new automobiles and send 'em… » 4/30/08 10:00am 4/30/08 10:00am

Cougar Ace Mazdas Not to Be Sold, After All

The 4,707 Mazda vehicles onboard the "It almost sunk!" cargo ship Cougar Ace will not be sold, according to Mazda. The automaker had originally decided to sell the undamaged vehicles aboard the stricken vessel, but they've since reverse position on their decision, deciding the potential for problems was too great.… » 12/15/06 3:00pm 12/15/06 3:00pm

Ad Watch: Slide The Mazdaspeed3 Right In The Slot

This is one funny-ass marketing idea. It's called "Awesome Adventures" and it's using slot car racers to demonstrate the speed of the slowly-hitting-the-market turbocharged Inline-4 Mazdaspeed3. We're not sure who did the creative on it but word to the marketing department — we doubt even a turbocharger would let… » 9/13/06 3:09pm 9/13/06 3:09pm

Mazda Speaks on Ship Mishap: Cougar Ace Cars Won't Be Sold as New

Mazda released a statement yesterday indicating that vehicles aboard the fubar'd car-carrying ship, Cougar Ace will not be sold at dealerships as new. But — and here's ther part where you feel around for your wallet — repairable cars would be "made available for sale as used cars through Mazda's dealer network in the… » 9/12/06 8:07am 9/12/06 8:07am

Cougar Ace Makes It To Alaska, Mazdas Inside Did A Shake n' Bake

The United States Coast Guards Dutch Harbor Marine Safety Detachment is now reporting that the Cougar Ace, the Mitsui OSK Lines owned vessel that rolled in waters south of the Aleutian islands, subjecting its cargo of nearly 5,000 vehicles, including over 1,400 Mazda 3-series to a rough n' tumble and shake n' bake… » 8/21/06 4:31pm 8/21/06 4:31pm