The Nagoya-based auto maker is already going after Western otaku with its bizarro take on virtual idol Miku Hatsune. Next up? Japanese otaku.

I.materialise is 3D printing company. For years, the company churned out concept cars. "We make a lot of concept cars using 3D printing but we're never allowed to talk about them," says i.materialise's Joris Peels. This time is different.