industry news
Kia plans to introduce the brand's first ever coupe next summer, a couple of months after the new Spectra sedan goes on sale by mid-2009. The new coupe will reportedly be based on the
Koup concept, first shown at the New York Auto Show just a few short months ago. But fans of the Spectra name may be disappointed. According to Lee Hyun-soon, president of Hyundai-
Kia Motors' R&D division, the Spectra family may not retain the name. Our assumption is the Korean company plans to globalize their naming of products, dubbing the new coupe and sedan the
Forte. We just hope is it doesn't end up being called the "Koup" if only to ensure we don't have to put up with months of Koup-a Commander jokes. But, whither the five-door? Well, that's taking a flying leap off a short pier and back to Korea as it reportedly will no longer be a part of the Korean automaker's product plan for the United States. But back to the Coupe — let's talk design language.
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