(Hat Tip To Rosie!) [AdFreak]

Yet another jab by Audi's marketing folk. This time showing that the Audi R8 5.2 V10 super car brings shame and horror to the residents of Ferrari's home town. It's okay little ginger R8, come see us. We promise we'll welcome you with open arms. [via WCF]

Audi claims at the end of the ad the 2009 Audi Q5 has "perfectly synchronized engineering," but haven't the Germans learned anything from history? Human slaves? Really? We'll let you get away with it this time, but we're watching you...very, very closely. [via YouTube]

And what a noise! It's a revvy little trumpet that will instantly turn every owner into a juvenile delinquent. Grandmothers will shake their heads in disapproval. All Alfa has to do now is build the damn thing.

Also of note is the subtle touch at 2'14" in the video where the original GTA race car that serves as the MiTo GTA's sparring partner flys past the finish line in one unbroken arc of motion.

Le's keep our fingers crossed that similar to the quarantines employed by Medieval European cities during times of pestilence, Turin will be well guarded against the airborne agents of the Carpocalypse, allowing Alfa Romeo to build such a naughty, decadent car.

Note to Alfa: make it in black. White is for Germans. [via WCF]

Yo-Yo Ma Rules!

Don’t worry, the Buick Grand National is still present, along with Vin Diesel and plenty of explosions. We’re guessing they added the babe-on-babe to tie up the prepubescent audience even better.

Hit our Super Bowl Ad Watch tag page for the rest of tonight’s big commercials from the big game!

Almapp BBDO of San Paulo, Brazil created this interesting spot for the South American VW SpaceFox. At the end of the ad a tagline is shown saying the SpaceFox can be "anything you imagine," but its not quite a hybrid so we're a bit confused by the connotation. If it could be anything we'd imagine, we'd make the SpaceFox a fauxrrari and promote it with the way more badass hybridized human-dog. Regardless, its a creative piece of advertising that somehow makes us crave sashimi after watching.

Don't stand by me little dog-fish, you're creeping me out.

[via YouTube]

It may have not cost millions upon millions to produce, but it's a hell of a lot more creative and unique than some of its competition. For a refresher, Craig Richey and Bill Bilbrodt turned 21 parts from a Ford Focus into 31 different musical instruments. A professional orchestra then learned the new instruments and played a tune for this commercial spot. Yeah, no kidding—they really played music on repurposed hunks of a Focus! "Beautifully arranged" is the tagline. Accurate, orchestrally if not necessarily automotively. The composition itself worries us a bit. It's a kind of morose riff on Yann Tiersen (of Amélie fame), and it sounds sort of like how Ford must be feeling these days.[Crave]

General Motors To Display Gas-Friendly Commercial Vehicle Lineup At Chicago Auto Show

CHICAGO - General Motors, committed to developing the industry's widest range of gas-friendly to gas-free vehicles, will showcase several gas-saving commercial vehicles at the 2008 Chicago Auto Show Feb. 6 thru Feb. 17.
GM's Fleet and Commercial Operations (FCO) will display vehicles featuring outstanding fuel economy, E85 ethanol and biodiesel capability, and gas-electric hybrid vehicles designed to help GM customers go green without going broke.
"More and more of our business and commercial customers are concerned about the environmental impact of their vehicle fleets and how that influences the reputation of their company," said John Gaydash, GM FCO marketing director. "They want to increase fuel efficiency, lower their dependence on petroleum and help reduce vehicle emissions. Our broad lineup of cars and trucks provides customers with the right vehicles to meet their environmental needs while still making sure the job gets done. "
Here are some of the gas-friendly vehicles designed for commercial and business use that will be at the Chicago Auto Show:
Chevrolet HHR Panel
The Chevy HHR Panel gets 30 highway miles per gallon, and features windowless side panels that are perfect for advertising a business. It also features a flat load floor with underfloor storage. It is a popular vehicle with florists, pizza parlors and businesses that deliver smaller items.
Chevrolet Express 3500 Cargo Van
GM's clean-burning, dependable and powerful 6.6 L Duramax engine can use B5 biodiesel and comes in rear-wheel or all-wheel drive. The Express also has left-hand side load doors and remote release side panels for easy loading and access.
Chevrolet Silverado
The half-ton Silverado gives customers the choice of powering their truck with E85 ethanol, gasoline or a combination of both fuels. In addition, this 2008 Fleet Truck of the Year continues to delight fleet owners with its comfort, capability and best-in-class fuel economy.
Chevrolet Silverado HD 3500
Available with a gas or diesel engine, the Silverado HD 3500 offers payload capacity and towing for any job site requirement. A new six-speed automatic transmission - including two overdrive gears - helps deliver an excellent balance of performance and fuel economy.
The available Duramax 6.6L turbo-diesel engine leads the segment in power and torque, with ratings of 365 horsepower 660 lb.-ft. of torque. The engine includes a diesel particulate filter system that helps provide a 90-percent reduction in particulate matter and a 50-percent reduction in NOx.
Chevrolet Impala Police Pursuit Vehicle
The 2008 Chevrolet Impala Police Car can operate on cleaner-burning, renewable E85 ethanol, an energy source that can help reduce our dependence on petroleum. E85 has been a very popular choice among fleet customers - including law enforcement agencies - because its availability is growing, and because E85 vehicles are an affordable fleet option.
The Impala PPV delivers improved fuel economy thanks to Active Fuel Management. The technology shuts off half the engine's cylinders when full power is not needed, improving fuel economy by up to 8 percent in certain driving situations.
Chevrolet Tahoe Police Pursuit Vehicle
The Tahoe PPV is the only SUV rated as a police pursuit vehicle. The 2008 Tahoe PPV is powered by the Vortec 5.3L V-8 engine delivering 320 horsepower (238 kW)* and 340 lb.-ft. of torque (470 Nm)*. The Vortec 5.3L features Active Fuel Management™ technology, resulting in improved fuel economy, and can operate on E85 ethanol.
Silverado Hybrid
The 2009 Chevrolet Silverado Hybrid is a full-size pickup that achieves 40-percent greater city fuel economy and a 25-percent improvement in overall fuel economy. It is expected to deliver fuel economy comparable to many small and midsize trucks that are equipped with four- or six-cylinder engines, and be the most fuel-efficient full-size pickup on the market, besting the current V-8 leader - the non-hybrid Silverado.
The hybrid system provides all-electric driving at low speeds, allowing fuel savings to be realized even when the truck is fully loaded or towing a trailer. Silverado Hybrid can tow up to 6,100 pounds (2,767 kg).
The Silverado Hybrid goes on sale in late 2008 and is based on the award-winning Silverado platform that was named 2008 Fleet Truck of the Year by commercial fleet managers.

[Source: GM]

Finally, a motorcar that defines indulgence. 550 horsepower...standard. Racing-tuned suspension...standard. Xenon headlamps with Infrared night vision...standard. Metallic paint with nanotech-enhanced camouflage, access to military satellite...imaging...self-regenerating and damage...FBI network...high-speed internet...solar-powered hybrid engine...artificial intelligence...voice-activated GPS...standard. Driver? Optional. But really...enough about me.

Related:
Ad Watch Exclusive: My Name Is Juan Pablo Montoya, I Race A Dodge Avenger — Prepare To Die?; Ad Watch : The Dodge Nitro — Now With Twice The Time, Twice The Heaviness Of The Original Commercial; Ad Watch : Dodge Tries To Jump Start Its Heart With The Nitro SUV; Ad Watch : Fantastic Four Gets A Fantasticar, Dodge Gets Cross-Promotional; Ad Watch : If Dodge Has a RamRash, We Suggest Preparation-H [internal]

Dodge has good news from the big show in Chicago for those wanting to become repo men, or just need fill the convertibles of their enemies with paving stones. The new and tougher than ever before Dodge Ram 4500 and 5500 sport an improved 6.7-liter Cummins turbodiesel that kicks out 610 ft lbs of torque at a mere 1600 RPM. A choice between a six-speed manual or automatic puts all that twist to the wheels and gives this series best in class first gear acceleration. The largest brake rotors in the class help put on the whoa. Best of all you can tow around that puny consumer Dodge Ram on the back of this commercial tougher brother for 350K before major service is required. Full press release after the jump. – Mike Bumbeck

Dodge Expands Commercial Presence, Charges into Class 4-5 Segment with All-new 2008 Ram 4500 and 5500 Chassis Cabs

All-new chassis cabs showcase dominant commercial capability, durability and dependability

· Legendary Cummins Turbo Diesel in 6.7-liter displacement (610 lb.-ft. of torque)
· Six-speed automatic or manual transmission with Power Take Off (PTO) capability
· Largest standard fuel tank in segment (52 gallons)
· Best-in-class first-gear launch provides optimum acceleration on vehicle take-off
· Largest brake rotors in segment (390 mm)
· Largest caliper piston size in segment (66 mm)
· Life-to-overhaul intervals of 350,000 miles
· Standard diesel exhaust brake system, together with class-leading brakes and pistons, extends brake life while giving driver increased control
· Commercial-grade frame (50,000-psi steel) to maximize strength and reduce weight
· Flat, "clean" frame rail — all chassis components below top-of-frame surface to facilitate after-market upfits or retrofits

· To ensure quality, more than 1.5 million test miles by Dodge truck engineers
Extending bold, tough, in-your-face Dodge Ram heritage to the Class 4 and 5 commercial market, Dodge expands its commercial presence and sets another commercial standard with the launch of the all-new
2008 Dodge Ram 4500 and 5500 Chassis Cabs.

"We built the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs for heavy-duty chassis cab buyers who want a powerful, capable and versatile commercial-quality vehicle," said George Murphy, Senior Vice President - Global Brand Marketing, Chrysler Group. "With commercial performance, durability and capability, the 2008 Dodge Ram 4500 and 5500 Chassis Cabs offer dominant powertrain packages, a commercial-grade upfit-friendly chassis, and bold, 'big-rig' Ram styling."

Delivering maximum uptime, the 2008 Dodge Ram 4500 and 5500 Chassis Cabs are the ultimate chassis for the commercial customer looking for a dynamic, capable work-truck. Ram 4500 and 5500 Chassis Cabs feature numerous class-leading attributes including largest standard fuel tank (52 gallons), largest brake rotors (390 mm), largest caliper pistons (66 mm) and best-in-class first-gear launch for optimum acceleration on vehicle take-off.

With industry-standard 34-inch frame rail spacing and flat, clean frame rails on a one-piece C-channel rear-frame rail (50,000-psi steel), upfit-friendliness is a primary theme of the Dodge Ram 4500 and 5500 Chassis Cabs. Showcasing an unrivaled upfit-friendly design that reduces costs for body-builders and customers, all chassis components are below the frame surface assuring easy adaptability and versatility for virtually any upfit application. Offered in dual-rear-wheel models, four cab-axle lengths (60, 84, 108 and 120 inches) are available.

The all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs offer leading commercial performance with a dominant powertrain package. The standard 6.7-liter Cummins High Output Turbo Diesel is loaded with 305 horsepower and 610 lb.-ft. of torque.

Bigger Commercial Presence Extends Dodge Truck Leadership

Expanding the Dodge Ram portfolio while building on Dodge's leadership position in the truck market, the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs conquer new territory as they charge into the Class 4 and 5 chassis cab segments creating a greater commercial presence for the Dodge brand.
"The commercial vehicle market is essentially white space for the Dodge brand," said Murphy. "We will continue to fill it with bold, powerful and capable vehicles."
The Ram 4500 and 5500 Chassis Cabs will compete within the Class 4 and 5 segments with a gross vehicle weight range of 14,000 to 19,500 lbs. Overall industry forecasts for this range of chassis cab vehicles were 140,000 units in 2006 with growth expectations to 156,000 units by 2012. The Class 4-5 chassis cab segment is expecting further growth to 18 percent by 2015.

U.S. sales of Class 3-5 trucks grew 42 percent in 2005 to 261,627. Class 3-5 vehicles have a gross vehicle weight range between 10,001 lbs. to 19,500 lbs.
Targeted at small-business tradesmen, fleet customers and traditional chassis cab users, the Dodge Ram 4500 and 5500 Chassis Cabs expand on a solid commercial foundation and lineup of full-size van, minivan and body-on-frame commercial vehicles joining the Dodge Ram 2500/3500 Box-Off models, Dodge Ram 3500 Chassis Cab, Dodge Sprinter, Dodge Ram pickup, and Dodge Caravan and Grand Caravan cargo vans in the Dodge commercial vehicle lineup.

Powertrain Options Ensure Powerhouse Performance

Dominant commercial performance is assured with the 2008 Dodge Ram 4500 and 5500 Chassis Cabs as commercial customer specialty needs are met with superior capability, durability and performance.
"Delivering premium commercial performance, capability and durability, the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs offer the segment's most potent powertrain combinations in work trucks that get the job done," said Mike Donoughe, Vice President — Body-on-frame Product Team.

Maintaining its reign at the top of the heavy-duty diesel pickup segment, the standard Cummins engine generates 305 horsepower at 3,000 rpm and 610 lb.-ft. of torque at 1,600 rpm. The legendary engine also delivers superior fuel economy while ensuring durability and low cost of ownership for the commercial customer.

Providing superior trailer towing, acceleration, throttle response and drivability, the 6.7-liter engine is not only more powerful, it's also cleaner with B5 biodiesel compatibility and a reduction in particulates and nitrogen oxide (NOx) that comply with the 50-state 2007 heavy-duty emission standards. As durable as it is powerful, the Cummins 6.7-liter turbo-diesel engine also has life-to-major overhaul intervals of 350,000 miles.

Completing the dynamic powertrain package, the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs offer a six-speed automatic transmission with Power Take Off (PTO) capability or a six-speed manual transmission with PTO capability. An available electronic-shift transfer case is offered and a factory-installed exhaust brake contributes to both safety and superior brake life.
"Job Rated" Commercial-grade Chassis with Superior Suspension System

The Dodge Ram 4500 and 5500 Chassis Cabs lineup of 4x2, 4x4, dual-rear-wheel, regular and Quad Cab models are "Job-rated," meaning they are designed, engineered, tested and built to meet the rigid standards of commercial truck buyers.

Armed with Dodge Ram Heavy Duty's superior suspension system, beefed up even more for commercial applications, Dodge Ram 4500 and 5500 Chassis Cabs provide expanded capability and durability with a commercial-grade chassis mated to a one-piece C-channel rear-frame rail (50,000 psi steel).

Two-wheel-drive and four-wheel-drive models feature a recirculating ball system that provides precise response and an on-center steering feel through lower internal friction. Improved power steering lines contribute to the delivery of precise feel and response for better handling. Featuring solid-beam front and rear axles, and a five-link, coil-spring front suspension with beam axle, a front and rear link-type sway bar and heavy-duty tubular shock absorbers are standard.

The rear suspension on two- and four-wheel-drive models is equipped with leaf springs and includes standard two-stage springs as part of the spring design for greater load-carrying capability.
Four cab-axle lengths (60, 84, 108 and 120 inches) are available. Maximum Gross Vehicle Weight Rating (GVWR) for 4500 models is 16,500. For 5500 models, the maximum GVWR is 19,500 lbs. The Gross Combined Weight Rating (GCWR) for both 4500 and 5500 models is 26,000 lbs.

The standard diesel exhaust brake system, together with class-leading brakes and pistons, provides extended brake life and increased driver control while contributing to enhanced safety performance. Standard four-wheel disc brakes with anti-lock braking system (ABS) ensure superior safety and crash-avoidance capability.

Unmatched Versatility and Upfit-Friendliness

Meeting all cab-axle and industry upfitter specifications, the 2008 Dodge Ram 4500 and 5500 Chassis Cabs bring unmatched versatility and upfit-friendliness with an enhanced commercial-grade, user-friendly chassis to the Class 4 and 5 chassis segments. Flat, "clean" frame rails with industry-standard 34-inch frame rail spacing provide versatility for virtually any upfit application. All chassis components are below the frame surface to facilitate after-market upfits or retrofits.

Bolt-on and riveted-on exhaust hanger brackets provide increased upfitter flexibility, and riveted cross-members behind the cab allow for easier modification. The one-piece C-channel frame, shear plate or u-bolt access along the length of the frame, and shear plate mounting locations identified along the frame contribute to the Ram 4500 and 5500 Chassis Cabs' upfitter friendliness.

The fuel filler is routed through the frame and an optional mid-ship fuel tank frees up more space behind the rear axle for special upfit applications. Fuel and brake lines are routed together on the frame's left side to make better use of space along the frame, which also has clearance for rear-exhaust routing.
Electrical connections are user-friendly thanks to three-fused battery feeds routed into the cab and on to the rear of the chassis. A high-current 50-amp ground stud is located at the rear of the frame. Upfitter wire circuits and electrical schematics are identified in the body builder guide.

Together, these unique upfit-friendly enhancements provide a streamline assembly process that reduces costs for upfitters, second-stage manufacturers and customers.

Bold, Tough, Dodge Design

Conveying commercial power and vigor, along with instantly recognizable, unmistakable bold Ram styling and design, the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs stand out in the Class 4-5 chassis cab segments.
Robust and loaded with a "big-truck" look and feel, its enormous crosshair grille and large headlamps are the dominant focal point of a vehicle that retains the most recognizable design signature of any mid-size truck on the market.
Reinforced by an equally bold hood and fender combination, the dynamic front appearance is anchored by twin, large 7- x 10-inch trailer tow mirrors as standard. Beneath each fender are 19.5-inch wheels. The Ram 4500 and 5500 Chassis Cabs are available in three trim lines: ST, SLT and Laramie.

Comfortable and Convenient Interiors

The 2008 Dodge Ram 4500 and 5500 Chassis Cabs successfully blend full-size interior comfort with commercial convenience. Showcasing an easy-to-navigate instrument panel cluster, the user-friendly wide center stack contains air conditioning, heating, ventilation and audio system controls. Comfortable, oversized seats, including available bucket seats with leather trim, provide relaxing support while adding both a rich appearance and upscale atmosphere to a commercial truck.

Quad Cab models provide seating for six passengers and are equipped with four standard doors and 60/40 folding rear seats. Demonstrating interior functionality and capability, seat cushions fold up to create a tall storage area from floor to ceiling. An optional floor section under the back seat folds open to form a flat-load floor with additional storage in each of the foot wells.

Delivering just as much versatility and flexibility, regular cab models provide generous storage behind the seat and allow for considerable travel use and ease in reclining for both driver and passengers.

More Than 1.5 Million Test Miles Logged by Dodge Truck Engineers

Commercial customers expect to put their trucks to work and get exceptional performance, capability and durability. In placing an extraordinary emphasis on quality, heavy-duty results were achieved as the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs take full advantage of modern technology and deliver quality by the ton with more than 1.5 million customer-equivalent miles logged by Dodge Truck engineers during the vehicle's development.

All-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs Safety and Security Features

The all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs provide commercial vehicle customers a high level of safety and security technology.
Following is a list of safety and security features found in the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs:
· BeltAlert - Enhanced seat belt reminder system. If a vehicle is driven without the driver being properly belted, the system will periodically activate a chime and illuminate an icon in the instrument cluster to remind the driver to buckle up
· Child-Protection Rear-door Locks - Allow customers to disable the rear-door, inside-release handle. A small lever on the door-shut face operates this feature
· Energy-absorbing Steering Column - Steering column utilizes two coaxial tubes that move relative to each other in order to allow the column to move forward for enhanced energy-absorption during an impact
· Enhanced Accident Response System (EARS) - In the event of an impact, this system makes it easier for emergency personnel to see and reach occupants by turning on the interior lighting and unlocking doors after air bag deployment
· Four-wheel Anti-lock-brake System (ABS) - Senses and prevents wheel lockup, offering improved steering control under extreme braking and/or slippery conditions
· Integrated Remote Keyless Entry Transmitter and Ignition Key - The remote keyless entry locks and unlocks doors and turns on interior lamps. If the vehicle is equipped with a vehicle-theft security alarm, the remote also arms and disarms that system
· Knee Bolsters - The steering column lower instrument panel and the glove-box door are reinforced to further protect occupants during frontal impacts. They both restrain and position the occupant properly and enable air bags to work effectively
· Lower Anchors and Tethers for CHildren (LATCH) - This system helps ease the installation of compatible aftermarket child seats
· Multi-stage Air Bag System - Offering enhanced protection, this system is designed to deploy based on the severity of an impact
· Security Alarm - Arms and disarms alarm feature through remote control, flashes lights and sounds horn upon unauthorized entry
· Sentry Key Engine Immobilizer Theft Deterrent System - This utilizes an engine key that has an embedded transponder with a pre-programmed security key code. When the key is inserted into the ignition, the controller sends a random number to the transponder and the engine is allowed to start. If the correct key is not used, the engine will shut off after only a few seconds
· Three-point Seat Belts - Front outboard seating positions and all rear seating positions in the Dodge Ram 4500 and 5500 Chassis Cabs have lap and shoulder belts

Balanced Production Thanks to Flexible Manufacturing Process

The all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs will be built at Chrysler Group's Saltillo Assembly Plant in Coahuila, Mexico. One of the company's most flexible plants, the Saltillo Plant — which also produces the all-new Dodge Ram 3500 Chassis Cab, Dodge Ram Mega Cab, Dodge Ram Power Wagon, and Dodge Ram Heavy Duty 2500 and 3500 models — takes on production of the Ram 4500 and 5500 Chassis Cabs as part of the company's Flexible Manufacturing Strategy (FMS).

The FMS approach allows the company to not only balance production with demand, but to also efficiently build low-volume vehicles that take advantage of market niches, and to quickly shift production volumes between different models within a single plant or among multiple plants.
"FMS is a key enabler in our ability to bring the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs to market," said Frank Ewasyshyn, Executive Vice President - Manufacturing. "It not only allows us to produce a high-quality product, but to do so faster and at a lower cost."

For production of the Dodge Ram 4500 and 5500 Chassis Cabs, Chrysler Group recently invested an additional $48 million into the plant, which follows a $210 million investment in 2005 for production of the all-new 2006 Dodge Ram Mega Cab. Enlarging the facility by 120,000 square feet enables the plant to produce commercial vehicles and accommodate new frame configurations. In addition, the expansion increases production capacity and enables the plant to manage the added complexity of the Dodge Ram 4500/5500's all-new commercial-grade chassis and suspensions, including two cab-axle lengths, regular and Quad Cab versions, 4x2 and 4x4 variants, and single- and dual-rear-wheel models.

The Saltillo Assembly Plant has 2,100 employees working on two shifts and is one of five Chrysler Group production facilities in Mexico.

Dodge Commercial Vehicles

As part of DaimlerChrysler, the world's leading manufacturer of commercial vehicles, Dodge continues to increase the breadth of its commercial products and offers a comprehensive array of vehicles and services designed with business customers in mind. Along with the Dodge Ram 2500/3500 Box-Off models and the Dodge Ram 3500, 4500 and 5500 Chassis Cabs — the Class 3-5 segments' most powerful, capable and upfit-friendly work trucks — Dodge Caravan and Grand Caravan cargo vans complement a growing Dodge commercial lineup that includes the class-leading Dodge Sprinter, which continues its legacy and leadership as the top-performing commercial van in the marketplace.

Dodge BusinessLink

Launched in 1999 and offering no-cost enrollment, Dodge BusinessLink is a full-service commercial program comprised of a select network of Dodge dealers who know and understand the unique vehicle needs of small businesses, fleet managers and other commercial vehicle customers. Providing exclusive benefits, BusinessLink dealers offer unprecedented business assistance including dedicated commercial account managers and sales teams, dealer inventories representing a higher mix of work-truck and other commercial vehicles, next-day service and technicians, extended hours to minimize downtime, free loaner vehicles and more. BusinessLink also includes our "On The Job" program which offers discounts on upfits and direct cash incentives and savings on almost all Dodge commercial vehicles.

Dodge Brand

With a U.S. market share of 6 percent, Dodge is the Chrysler Group's best-selling brand and the fifth largest nameplate in the U.S. automotive market. In 2006, Dodge sold than 1.3 million vehicles in the global market. Dodge continues to lead the minivan market with a 20 percent market share in the U.S. In the highly competitive truck market, Dodge has a 15 percent market share. Dodge is also entering key European volume segments.

Eew. Gross. And really, on this college kid produced Super Bowl ad for the General's Chevy brand — that's all we're gonna say about that. I think we may have just vomited in our mouths a little. Although we've got to look on the bright side — at least Johnny O'Connell wasn't in this one as well. I can take the man singing in good humor, but stripping...umm, no. – Ray Wert

Related:
Super Bowl Ad Watch: GM Forces Robot To Kill Self; Super Bowl Ad Watch: Chevy Gives Corvette Racing Driver Johnny O'Connell A Chance To Be An Idol For America [internal]

I could say something cliche about how "street prophets" here on the "mean streets" of Detroit "dropped" this "world premiere" of Cadillac's newest ads, featuring some old "Caddilac style" "mighty-morphing" into the new XLR-V hotness, into our grubby little hands, whispering into my ear that it's set to debut over the weekend. But we'll save you from that type of tired and hackneyed phraseology. Let's just put it to you this way, and keep in mind it's not in my nature to be mysterious, but — I can't tell you how we got them and I certainly can't tell you why. Let it suffice for me to say this — any ad featuring a soundtrack with "Punk Rocker" by the Teddy Bears and some Iggy Pop thrown in for fun, is probably gonna be a-ok-go in our books. The 60 second spot's above — the 30 second's after the jump. – Ray Wert

Related:
Art and Science Indeed: Cadillac Does Xbox 360; Between the Lines: Automobile on the Cadillac XLR-V; Cadillac Dumps Leo Burnett for Modernista! [internal]

In a world where "disco violinist" is a viable career path, and men display their fitness for procreation by growing lush forests of hair under their noses, there is a commercial. That commercial is for the Datsun 280ZX 10th Anniversary Edition, and only one woman can save it from becoming an absolute camp mess to viewers from future worlds. If she fails, 1980 will be teh suck. Rated: Holy Shit. – Mike Spinelli

[via Winding Road]

Related:
Classic Ad Watch: The 1984 Ford Tempo's Sweet Matchbox Moves [internal]