A Commenting Class on Commenting Class
Al Navarro is a co-founder of Mint Advertising, an independent advertising agency in New Jersey. On occasion we ask him to talk about certain topics in advertising. Today's not one of those days. Today he's talking about something even more near and dear to his heart — Jalopnik. He also drives a Caterham Superlight R (albeit for just a few more weeks), so don't front.I've been hanging around the halls of the Jalopnik for nearly 2 years now. And I've seen a lot of writers and commenters come and go. Lately, it seems like the postviews as well as the commenteriat have grown by leaps and bounds. And for the most part, I welcome the new additions and new energy.
However, I have noticed some less than positive comments over the past few months by some of the newer screen names (and some not so new). I have always looked to the Jalop as a refuge from the usual "Suck it, f-wad...my [INSERT MAKE AND MODEL OF PREFERRED CAR HERE] rulz over all [INSERT OTHER MAKE AND MODEL HERE]" and "So-and-so is a buttaface." antics that are readily available in other corners of the Internet. And so, inspired by Anna Holmes' "Girl's Guide to Commenting on Jezebel", I propose the following words to live by: More »








