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What’s driving women away from engineering and auto?

Lauren Fix is known to most as The Car Coach. The auto industry vet went to work for her father's brake company as a teenager, engineering a disc brake system for the 1965-1967 Ford Mustang. She's been racing cars all her life (even during a pregnancy), and later owned and headed a driving school. Now she shares her…

Hook 'Em When They're Young: GM's Hooking Up College Journalists With Trips To Vegas, Baby, Vegas


The General's West Coast PR maven Diedra Wylie, in an e-mail to reporters and editors of a number of university newspapers, offered a free trip to Vegas this past weekend — with ten Universities reportedly accepting the trip. The program reportedly focused "on car customization culture which is relevant to young…