Starbucks Mobilizing Food Trucks To Colleges In Next Phase Of Invasion

Coffee shop or alien invasion force posing as coffee shop "Starbucks" is planning its next wave of onslaught in their quest for world domination; food trucks to serve you in the few remaining areas you can't already see a Starbucks from. Wait, actually, they'll be close to other Starbuckses. » 8/28/14 5:11pm Yesterday 5:11pm

What’s driving women away from engineering and auto?

Lauren Fix is known to most as The Car Coach. The auto industry vet went to work for her father's brake company as a teenager, engineering a disc brake system for the 1965-1967 Ford Mustang. She's been racing cars all her life (even during a pregnancy), and later owned and headed a driving school. Now she shares her… » 1/13/14 2:25pm 1/13/14 2:25pm

Hook 'Em When They're Young: GM's Hooking Up College Journalists With…


The General's West Coast PR maven Diedra Wylie, in an e-mail to reporters and editors of a number of university newspapers, offered a free trip to Vegas this past weekend — with ten Universities reportedly accepting the trip. The program reportedly focused "on car customization culture which is relevant to young… » 9/11/06 9:37am 9/11/06 9:37am