What’s driving women away from engineering and auto?

Lauren Fix is known to most as The Car Coach. The auto industry vet went to work for her father's brake company as a teenager, engineering a disc brake system for the 1965-1967 Ford Mustang. She's been racing cars all her life (even during a pregnancy), and later owned and headed a driving school. Now she shares her… » 1/13/14 2:25pm 1/13/14 2:25pm

Hook 'Em When They're Young: GM's Hooking Up College Journalists With…


The General's West Coast PR maven Diedra Wylie, in an e-mail to reporters and editors of a number of university newspapers, offered a free trip to Vegas this past weekend — with ten Universities reportedly accepting the trip. The program reportedly focused "on car customization culture which is relevant to young… » 9/11/06 9:37am 9/11/06 9:37am