The airport race, while of questionable entertainment, showed, at minute seven of the show, how good BTCC drivers are at vehicle control. They guy driving the bendy-bus, being pushed by a truck, on a wet track, managed to kinda hold it together.
Not at all bad for a vehicle hinged in the middle.
It's an unconventional approach, but given Chrysler's dismal state, why not try something different? RE: What else can they quickly pull off the shelf?
The question is whether American car buyers give a rip about anything outside their borders. Most probably don't. However, Fiat needs to rebrand Chrysler as a source of internationally flavored cars, and this is a quick and easy way to start changing perceptions.
Matt, as a taxpayer, my primary concern is getting Chrysler back on its feet. If it takes a foreign ad shop to do it, what's the problem? The Americans had their chance and blew it.
That Lancia commercial is genius. Feign global responsibility by using a convenient martyr from a politically irrelevant country. Emotional pull, sales, ta-da.
Now if the Dalai Lama or any one of a hundred or so Chinese dissenters was featured in that commercial they'd have a true hot potato on their hands. Not. a. chance.
I dunno. Cars busting through walls is always cool with me. Just needed to change the music to something badass like AC/DC's "Big Gun", and get rid of the narration
They should just shorten the ad by a ton and show them getting out of the cars and the narrator says.
"The Chrysler 300 the car nobel prize winners smarter than you drive."
08:14 PM
Not at all bad for a vehicle hinged in the middle.
03:24 PM
Freakin SCARY!
02:40 PM
That causes an even larger blind-spot than does the blower!
02:31 PM
Boom, boom, boom, boom!
02:08 AM
But not too terrible an ad, as long as it's not being aimed at us Americans. Would confuse the hell out of my next door neighbors.
12/05/09
The question is whether American car buyers give a rip about anything outside their borders. Most probably don't. However, Fiat needs to rebrand Chrysler as a source of internationally flavored cars, and this is a quick and easy way to start changing perceptions.
Matt, as a taxpayer, my primary concern is getting Chrysler back on its feet. If it takes a foreign ad shop to do it, what's the problem? The Americans had their chance and blew it.
12/04/09
This is definitely worse than nukes.
PS This is a great resolution by the UN to get her released.
12/04/09
Now if the Dalai Lama or any one of a hundred or so Chinese dissenters was featured in that commercial they'd have a true hot potato on their hands. Not. a. chance.
12/04/09
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"The Chrysler 300 the car nobel prize winners smarter than you drive."
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Apparently marketing campaigns too. Here's the identical ad, but featuring the Lancia Delta instead.
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