It's an unconventional approach, but given Chrysler's dismal state, why not try something different? RE: What else can they quickly pull off the shelf?
The question is whether American car buyers give a rip about anything outside their borders. Most probably don't. However, Fiat needs to rebrand Chrysler as a source of internationally flavored cars, and this is a quick and easy way to start changing perceptions.
Matt, as a taxpayer, my primary concern is getting Chrysler back on its feet. If it takes a foreign ad shop to do it, what's the problem? The Americans had their chance and blew it.
That Lancia commercial is genius. Feign global responsibility by using a convenient martyr from a politically irrelevant country. Emotional pull, sales, ta-da.
Now if the Dalai Lama or any one of a hundred or so Chinese dissenters was featured in that commercial they'd have a true hot potato on their hands. Not. a. chance.
I dunno. Cars busting through walls is always cool with me. Just needed to change the music to something badass like AC/DC's "Big Gun", and get rid of the narration
They should just shorten the ad by a ton and show them getting out of the cars and the narrator says.
"The Chrysler 300 the car nobel prize winners smarter than you drive."
@Joe Valasek: I know both logical and illogical women (and men for that matter). Most are married or taken. I'll have to think on that one. Funny how we got off the Chrysler/commercial topic.
12/05/09
The question is whether American car buyers give a rip about anything outside their borders. Most probably don't. However, Fiat needs to rebrand Chrysler as a source of internationally flavored cars, and this is a quick and easy way to start changing perceptions.
Matt, as a taxpayer, my primary concern is getting Chrysler back on its feet. If it takes a foreign ad shop to do it, what's the problem? The Americans had their chance and blew it.
12/04/09
This is definitely worse than nukes.
PS This is a great resolution by the UN to get her released.
12/04/09
Now if the Dalai Lama or any one of a hundred or so Chinese dissenters was featured in that commercial they'd have a true hot potato on their hands. Not. a. chance.
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"The Chrysler 300 the car nobel prize winners smarter than you drive."
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Apparently marketing campaigns too. Here's the identical ad, but featuring the Lancia Delta instead.
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Sebring. Compas. Nitro. Caliber.
Chrysler has a history of not thinking.
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There's your problem! You're applying logical thinking to an entity that's not logical.
I have the same problem with women.
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Want to introduce me to some single ones?
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Yup, all the good ones are taken. That's the shame.
Anyways, This is more interesting than doves or whatever that commercial was about.
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Ya know, if they are sold without full tanks, it's false advertising.
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[jalopnik.com]