<![CDATA[Jalopnik: classic ad watch]]> http://tags.jalopnik.com/assets/base/img/thumbs140x140/jalopnik.com.png <![CDATA[Jalopnik: classic ad watch]]> http://jalopnik.com/tag/classicadwatch http://jalopnik.com/tag/classicadwatch <![CDATA[The 1978 Chevy Van Has The Potential Of Becoming Something... Very Personal]]> This magician dude might as well pop Fool For The City into the 8-track and start tokin' on his Carbonga™ Mobile Bong, because that custom paint job has no business on a van that will be hauling serious cargo.

Unless, of course, the cargo includes a waterbed and a a few hundred hards of purple shag carpeting!

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<![CDATA[The Power And The Beauty, 1985 Style: Nissan Silvia ZX Turbo]]> We knew it on these shores as the 200SX Turbo, while the Japanese and Europeans called it the Silvia ZX Turbo. Either way, it served as an excellent herpes vector!

We see an exquisitely mid-80s British couple having a Silvia-style rendezvous, he with the silver manual-trans car and she in the slushbox red one. Sure, they'd both have looked a lot cooler in TVR 280is, but he'd probably have ended up sliding off the road and into a drainage ditch, while she'd have been incinerated by the inevitable electrical fire.

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<![CDATA[Listen To Your Heartbeat In A 1988 Celebrity Eurosport]]> What does it take to charm the exotic 80s woman off her pirate ship? Eurosport!

The Celebrity Eurosport was one of The General's many last-ditch attempts to win back all those un-American traitors who defected to the Honda and Toyota camps after a decade of Chevettes, Citations, and J2000s. It had more interior room than the old rear-wheel-drive Malibu and handled better than the regular Celebrity, but after that it becomes tough to find things to love about this car. But maybe we're all wrong about the Celebrity Eurosport! Maybe pristine unrestored examples will fetch six-figure sums at Barrett-Jackson in a few years!

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<![CDATA[The Snake Wants To Put You In A '78 Plymouth Arrow!]]> Don "The Snake" Prudhomme did pretty well with his Arrow… and somehow the success of a vaguely Arrow-shaped Funny Car implied that the street version of the badge-engineered Mitsubishi Celeste would also be, you know, not too slow.

Actually, the Arrow did all right for its time, certainly a more interesting car than most of the other vaguely sporty economy machines of the Middle Malaise Era. We wish more Arrows were on the street today, but most were crushed decades ago. Thanks to Joe Hardrock for the tip!

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<![CDATA[Very Much Unlike A Turtle With Bad Knees: 1977 Datsun 200-SX!]]> Did you notice the hyphen in the name of this car? That's because Datsun's marketers wanted you to think about SEX when you thought about the North American version of the Nissan Silvia.

That approach made sense, because Datsun dealers were getting tired of all the lust-crazed car shoppers passing them by in favor of custom vans equipped with purple shag carpeting and airbrushed bongs that matched the paint job. Emphasizing the car's "SX appeal" shouldn't have been necessary, though, because the Mid-Malaise 200SX was a good-looking machine that offered decent performance for the time: 97 horsepower in a 2,300-pound, rear-wheel-drive car wasn't too bad by '77 standards.

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<![CDATA[1977 Datsun King Cab: 11.3 Cubic Feet Of Cab Space!]]> You want a vivid demonstration of how much small pickups have changed in the last 30 years?

Check out the laughably cramped passenger compartment in the '77 Datsun King Cab. Why, that microscopic truck would be dwarfed by the '10 Versa! How was it possible that our forefathers accepted such hardships? Truly, they were a stoic and uncomplaining breed.

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<![CDATA[1979 Offered Tough Choices: Cutlass Supreme, Cutlass Calais, or Cutlass Brougham?]]> Oldsmobile got whacked by The General earlier in the decade, but there was once a time when Olds had the best-selling midsize car in the country: Cutlass!

Here we see a trio of hip Cutlass buyers choosing their Middle Malaise Era rides of choice. The Cutlass Supreme offered "style, value and good gas mileage," while the Cutlass Calais boasted bucket seats, special suspension, and full instrumentation." Naturally, the Cutlass Supreme Brougham was the pinnacle, with "richness inside you'd expect in bigger, more expensive cars."

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<![CDATA[1983 AMC Eagle: Too Far Ahead Of Its Time?]]> Who in their right mind would buy a station wagon with four-wheel drive? That's probably what the competitors of doomed AMC had to say back in the Late Malaise Era.

Of course, we all know now that you pretty much need AWD to negotiate your typical shopping mall parking lot, so maybe Chrysler made a mistake by killing off the Eagle soon after gobbling up AMC in 1987. Could Chrysler have beat Subaru at its own game, had they only kept developing the Eagle?

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<![CDATA[All-American 1981 Plymouth Horizon Stomps On "World Car" Ford Escort]]> Yes, what could be more American than a Volkswagen-engined Plymouth based on a Simca design? Actually, big spenders could get the '81 Horizon with Chrysler's new 2.2 engine, which upped the American-ness to some extent.

The Omni/Horizon did its job, which was to provide a semi-homegrown econobox to help replace the captive-import Mitsubishis and keep the revenue flowing until Chrysler could start moving K cars into the showrooms and pay back that big government bailout loan. In fact, this platform continued in production until 1990.

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<![CDATA[1967 Opel Kadett Was Such A Mini-Brute, It Had To Be Washed By Elephants!]]> One can only imagine the brainstorming sessions that raged among Buick's marketing execs when they tried to sell the Kadett to Americans. Why not use elephants? Everyone likes elephants!

We're a little disappointed that GM didn't recycle the "Mini-Brute" name for later vehicles. What if the Vega Kammback had been the Vega Mini-Brute instead?

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<![CDATA[The Best Thing About The 1983 Skyhawk Was The Interest Rate]]> Here's evidence that the Malaise Era really did persist until 1983; after the relentless inflation, oil crises, and general economic gloom of the previous ten years, 8.8% interest on a car loan sounded incredibly good.

The only problem with this deal, of course, was the car itself. By 1983, the early GM J Body (Cavalier, Cimarron, etc.) had already made a name for itself as an all-around miserable car, with reliability problems that made owners wish that Fiat would rethink its retreat from the American marketplace. But hey, a new car for cheap!

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<![CDATA[Jalopnik's 9 Favorite Vintage Mazda Commercials]]> When an automaker builds a car named the Cosmo Big Run Genteel, you know they're going to make some good television advertisements. Yes, we're talking about Mazda here!

We've got babes eating flowers, elephants climbing onto flatbed trucks, Patsy Cline singing, and James Garner!
When you're done here, you might enjoy our favorite Datsun ads, then continue with our top Toyota, Renault, General Motors, British Leyland, Ford/Lincoln/Mercury, Honda, Citroën, AMC/Jeep, Mercedes-Benz/Porsche/BMW, and Chevrolet ads.

1978 GLC
1983 Cosmo Big Run
1988 929
Bongo Multivan
Titan
1989 RX-7
1980 RX-7
1980 Cosmo
1967 Cosmo Sport
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<![CDATA[Our Favorite Vintage Porsche, Mercedes-Benz, and BMW Commercials]]> We shared our favorite vintage VW ads a while back, but what about the other German car companies?

You can tell that Porsche and Mercedes-Benz were just itching to start showing triple-digit speeds and tire smoke in their ads when Ronald Reagan finally 86'd those Malaise Era restrictions on hoonage in car ads. Sorry, Audi fans, we'll have to find some good vintage ads for you next time (though there is an Audi 4000 ad mixed in at the end of one of the Porsche commercials).
When you're done here, you might enjoy our favorite Datsun ads, then continue with our top Toyota, Renault, General Motors, British Leyland, Ford/Lincoln/Mercury, Honda, Citroën, AMC/Jeep, and Chevrolet ads.

1984 Porsche 928S
1994 Porsche 944
1988 Porsche 928S4
1980 Porsche 924
1987 Mercedes-Benz 190
1986 Mercedes-Benz 190
1998 BMW M5
1981 BMW 315
1988 BMW 5 Series
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<![CDATA[Jalopnik's 14 Favorite Vintage AMC and Jeep Commercials]]> AMC may be long gone, and Fiat owns the Jeep brand nowadays, but classic AMC ads will never die!

There's a good cross-section of Kenosha advertising style here, from the 60s muscle cars and penny-pinching economy sedans to the Malaise Era favorites and into the Members Only 80s. When you're done here, you might enjoy our favorite VW ads, then continue your car-advertising overdose with the Datsun, Toyota, Renault, General Motors, British Leyland, Ford/Lincoln/Mercury, Honda, Citroën, and Chevrolet ads.

1979 Jeep Cherokee
1983 Jeep CJ-7
1987 Jeep Comanche
1976 Jeep CJ-5 Levis
1975 AMC Pacer
1969 AMC Rambler Rebel
1967 AMC Rebel
1967 AMC Ambassador Wagon
1981 AMC Eagle
1969 AMC Javelin
1969 AMC Ambassador
1969 AMC AMX
1973 AMC Gremlin
1979 AMC Spirit
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<![CDATA[Roger Moore's Daughter Confounds The Baddies In Her '89 Oldsmobile Trofeo]]> Oldsmobile apparently had a policy of hiring the daughters of famous actors for their ads of the Bush I Era; there's Julia Nimoy in this '91 Silhouette ad, and here's Deborah Moore in the Trofeo.

With that futuristic touch-screen dash display, it's no wonder that the forces of evil will stop at nothing to get their hands on the Trofeo. Why, they'll even blow up a hay wagon in their desperation!

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<![CDATA[It's 1979, And You Must Choose Between The Chevette And The AMC Spirit]]> That's sort of how the mid-Malaise Era went; you could opt to swap your rapidly-eroding dollars for the already obsolete Chevrolet Chevette, or for a much larger car made by an obviously doomed manufacturer.

The Spirit was built on the aging Gremlin chassis, and you could even get a not-so-quick AMX version. Still, we'd have taken the Spirit over the Chevette, if only for the possibility of getting a 304 V8 with a 4-speed.

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<![CDATA[Jalopnik's 9 Favorite Vintage Citroën Commercials]]> It's a shame that the Citroën brand never really made it big in North America, because nobody does weird ads like Citroën. Post-apocalyptic scenarios, brain-scrambling animations, and- of course- the giant robot head of Grace Jones!

When you're done here, you might enjoy our favorite VW ads, then continue your car-advertising overdose with the Datsun, Toyota, Renault, General Motors, British Leyland, Ford/Lincoln/Mercury, Honda, and Chevrolet ads.

1995 XM Pallas
1975 GSX
1987 BX
1973 GS
1980 2CV
1977 GS
1988 AX
1987 AX Hit FM
1985 CX
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<![CDATA[Put Your Money In The Bank, Not In The Tank: 1979 Datsun 210 Hatchback]]> 35 MPG city, 47 MPG highway! Compare that to the numbers on the '09 Nissan Versa FE, which manages just 28/34 MPG.

Of course, that comparison isn't really fair, since the EPA used to run the "highway" test at a much lower speed, plus the Versa has all manner of safety gear and luxury accessories that 210 owners only dreamed about. Still, you'd think that we'd have made more progress on fuel economy in 30 years, no?

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<![CDATA[Jalopnik's 12 Favorite Honda Commercials]]> Want to see a Civic tear Jodie Foster's skirt off? Incomprehensibly Japanese animations? CRX worship? All this and more, after the jump!

We've got 40 years of Honda ads here, from North America, Japan, and Israel. Civics that love leaded gas, 600s that force towns to resize all their parking spaces, and NSXs marketed with Honda nameplates. Just click on the thumbnail to head straight for the original post.
When you're done here, you might enjoy our favorite VW ads, then continue your car-advertising overdose with the Datsun, Toyota, Renault, General Motors, British Leyland, Ford/Lincoln/Mercury, and Chevrolet ads.

1984 City Turbo
1988 Cyber Sports CRX
1969 1300
1978 Civic
1978 Civic
1971 600
1994 VTEC
1991 NSX
2004 Civic
1988 Cyber Sports
1995 Civic
1986 CRX
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<![CDATA[The Dilemma Facing British Car Shoppers In 1951: Alvis, Bristol, or Land Rover?]]> The last round of print ads from old issues of Autocar was a lot of fun, so I've scanned another batch from 1951. We've got everything from the Rover 75 to the Rolls-Royce Silver Dawn.

The Triumph Mayflower ad, for a car James May condemns as the Ugliest Vehicle Ever Made, is especially puzzling. Did Triumph think that associating their products with some hookwormy clod pounding on a wagon wheel was a good idea?

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