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Detroit, 11:39 PM
Sun Dec 6
13 posts in the last 24 hours

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  • posts about #chryslerlogo more →

    Chrysler Gets A New Logo, We Take A Look Back
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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of ArtForge ArtForge
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back

    Like this huh? #chrysler
     Reply
    ArtForge was starred ArtForge was unstarred
    Image of If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back
    Yeah. I'm gonna have to go ahead and, uh, disagree with that timeline. You left out the crystal pentastar that they used from the late '70s until the early '90s, not to mention all the random individual model logos they used before that. That supposed '80s "modern" Chrysler script debuted on the Cirrus and Sebring in the mid-'90s and was used in conjunction with the pre-winged ribbon logo The brand used either a blocky, generic "CHRYSLER" badge or a script one in the '80s. #chrysler
     Reply
    If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face was starred If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face was unstarred
    Image of Kuro Kuro
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back
    The #1 rule of brand marketing: "Consistency defines the brand."

    Does anyone have any clear idea what Chrysler is? #chrysler
     Reply
    Kuro was starred Kuro was unstarred
    Image of crankyshaft crankyshaft
    11/03/09

    @Kuro: Yes, a company that makes shitty cars... #chrysler
     Reply
    veronykah promoted this comment crankyshaft was starred crankyshaft was unstarred
    Image of veronykah veronykah
    11/03/09

    @crankyshaft: I can't thumbs up you. So I'll do it in words. #chrysler
     Reply
    veronykah was starred veronykah was unstarred
    Image of RachelSklar RachelSklar
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back
    1993 looks like a beer logo. But the last logo was great. Why change it - brand recognition worth that little? Sheesh. #chrysler
     Reply
    RachelSklar was starred RachelSklar was unstarred
    Image of brandegee brandegee
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back

    Oooh, this could be bad. Wings never made it past the eighth season. #chrysler
     Reply
    brandegee was starred brandegee was unstarred
    Image of MaWeiTao MaWeiTao
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back
    I always thought the wax seal was one of the stupidest automotive logos out there. It looks especially bad molded in plastic trim.

    I never much liked the wings around it either. Too wide and narrow and essentially meaningless.

    The new one certainly looks contemporary but it's still too wide and narrow. It's kind of shapeless, sort of a wing, but not quite It looks more like a trim piece than a logo and will almost certainly disappear on the car. It has the additional problem that Chrysler is completely illegible.

    The pentastar is a far cleaner logo. But I think it's a bit too plain-looking in grey. Maybe it needed some color. However, I'm guessing people felt it was too linked to the negative part of Chrysler's past.

    There are other cool images in Chrysler's past they could have used as inspiration. That old family crest logo was great compared to anything else they've used. I think they should have gone with something a bit more abstract and compact. It could hint at imagery like wings without being so excessively obvious about it.

    If BMW were American some idiot would stick propellers inside the logo to avoid any doubt about what its supposed to represent.

    I predict this new crappy logo will be dropped before the end of the decade.
     Reply
    Edited by MaWeiTao at 11/03/09 1:43 PM MaWeiTao was starred MaWeiTao was unstarred
    Image of that ain't the way to have fun, son that ain't the way to have fun, son
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back
    I want a plain-and-simple penstar.

    A genetic mutant of the Mercedes emblem, if you will. #chrysler
     Reply
    that ain't the way to have fun, son was starred that ain't the way to have fun, son was unstarred
    Image of My X-type is too a real Jaguar My X-type is too a real Jaguar
    11/03/09

    @send lawyers, guns, and money:

    How about the early 90s penstar that was a prism? That was how you could tell the difference between a Dodge Dynasty and a Chrysler New Yorker. #chrysler
     Reply
    send lawyers, guns, and money promoted this comment My X-type is too a real Jaguar was starred My X-type is too a real Jaguar was unstarred
    Image of that ain't the way to have fun, son that ain't the way to have fun, son
    11/03/09

    @My X-type is too a real Jaguar:

    I like that one too, actually. #chrysler
     Reply
    that ain't the way to have fun, son was starred that ain't the way to have fun, son was unstarred
    Image of geschmidtt geschmidtt
    11/03/09

    @send lawyers, guns, and money:

    It reminds me too much of the K-Car. Oh god, the K-Car, make it go away. #chrysler
     Reply
    send lawyers, guns, and money promoted this comment geschmidtt was starred geschmidtt was unstarred
    Image of that ain't the way to have fun, son that ain't the way to have fun, son
    11/03/09

    @geschmidtt:

    What? That's not a K-car! That's a 1991 Imperial.

    Plebe.

    Sheesh...the lower-class...whadda gonna do...

    Now go fetch me some more green luminescence so I can refill the digital gauge segments. #chrysler
     Reply
    that ain't the way to have fun, son was starred that ain't the way to have fun, son was unstarred
    Image of FTGDWolverineEdition'09 FTGDWolverineEdition'09
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back

    Ahh! The Italians have finally arrived. #chrysler
     Reply
    FTGDWolverineEdition'09 was starred FTGDWolverineEdition'09 was unstarred
    Image of Tanshanomi Tanshanomi
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back
    I don't hate it. And I don't think it's so derivative of Aston Martin's (specifically) as to be objectionable. As other posters have pointed out, the outstretched wings* are not exactly a novel motif.

    I just doubt that Chrysler can build any better a car just because some Italian dudes are looking over their shoulders.

    *It just occurred to me that there's a really rude "spread eagle" joke in here somewhere, but I won't go there. #chrysler
     Reply
    Tanshanomi was starred Tanshanomi was unstarred
    Image of ThreeLitre ThreeLitre
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back
    What branding team at what full-service marketing agency that recently lost a bid to do work for Aston Martin and whose account director has lusted after Astons his whole life saw this rebrand opportunity for Chrysler, then looked at the winged logos of Chrysler from the 1990s and thought "I have a great idea!", allowed this to come to fruition? They say imitation is the sincerest form of flattery, but I mean, come on, who do they think they are fooling with this?

    What's that, you say? "90% of American motorists who can't actually describe what the Aston Martin logo looks like if they were asked to?"

    Umm. Right.

    So maybe the branding team did a decent job after all, but in the end it will still be a waste of money becuase we're talking about the logo of a car company that will be relegated to the pages of history within the next decade anyway, so, in the end, who cares?
     Reply
    Edited by ThreeLitre at 11/03/09 12:19 PM ThreeLitre was starred ThreeLitre was unstarred
    Image of Miscellanea Miscellanea
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back

    Dear God, make me a bird. So I could fly far. Far far away from here. #chrysler
     Reply
    Miscellanea was starred Miscellanea was unstarred
    Image of ChiefPontiaxe ChiefPontiaxe
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back
    I think you mean "trademark filings." The TM office also took objection to this logo: "Drawing Does Not Reproduce Satisfactorily - Explanation: The drawing is not acceptable because it is too blurry, small, and lacking in detail, and thus, it will not create a high quality image when reproduced. A clear drawing of the mark is an application requirement. 37 C.F.R. ยง2.52. Therefore, applicant must submit a new drawing showing a clear depiction of the mark."

    BTW do you think Eddie Van Halen will object too? #chrysler
     Reply
    ThreeLitre promoted this comment ChiefPontiaxe was starred ChiefPontiaxe was unstarred
    Image of ThreeLitre ThreeLitre
    11/03/09


    @ChiefPontiaxe: Or Aerosmith? #chrysler
     Reply
    ThreeLitre was starred ThreeLitre was unstarred
    Image of ChiefPontiaxe ChiefPontiaxe
    11/03/09


    @ThreeLitre: or Weezer? #chrysler
     Reply
    ChiefPontiaxe was starred ChiefPontiaxe was unstarred
    Image of ChiefPontiaxe ChiefPontiaxe
    11/03/09


    @ChiefPontiaxe: Don't forget Judas Priest #chrysler
     Reply
    ChiefPontiaxe was starred ChiefPontiaxe was unstarred
    Image of OA 5599 OA 5599
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back
    If Chryslers are going to be badge engineered Fiats, Fiat needs to put some more engineering into the badges. #chrysler
     Reply
    Tanshanomi promoted this comment OA 5599 was starred OA 5599 was unstarred
    Image of JC Whitless JC Whitless
    11/03/09

    @OA 5599: +1 #chrysler
     Reply
    JC Whitless was starred JC Whitless was unstarred
    Image of OA 5599 OA 5599
    11/03/09

    @JCWhitless: I must admit, though, that it resembles a Sebring that has been sent to the crusher, viewed from the front. #chrysler
     Reply
    OA 5599 was starred OA 5599 was unstarred
    Image of FTGDWolverineEdition'09 FTGDWolverineEdition'09
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back

    Makes me wish I invested in a signage, logo and decal business. #chrysler
     Reply
    FTGDWolverineEdition'09 was starred FTGDWolverineEdition'09 was unstarred
    Image of that ain't the way to have fun, son that ain't the way to have fun, son
    11/03/09

    @FTGDWolverineEdition'09:

    Yep. Reminds me how many Velcro signs I could have sold during the S&L debacle back in the 80's....

    Some bank names changed monthly. #chrysler
     Reply
    that ain't the way to have fun, son was starred that ain't the way to have fun, son was unstarred
    Image of PDQ2 PDQ2
    11/03/09

    In reply to Chrysler Gets A New Logo, We Take A Look Back

    Reminds me of a 50's era T-Bird #chrysler
     Reply
    Tanshanomi promoted this comment PDQ2 was starred PDQ2 was unstarred
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