This Is Chrysler Chairman Sergio Marchionne's Badass Weekend Car

Judging by his perennially rumpled look, it's difficult to peg what sort personal car Chrysler-Fiat CEO Sergio Marchionne would go for. But SRT president and designer Ralph Gilles leaked via Twitter that Il Commendatore di Chrysler opts for a snarling SRT Challenger on weekends. We approve. » 8/09/12 12:30pm 8/09/12 12:30pm

How Chrysler Is Using A Meth-Cooking Murderer To Sell Cars

The main character in AMC's show Breaking Bad is Walter White, a formerly mild-mannered high school chemistry teacher turned cancer patient turned meth cook and ruthless murderer. No matter how much of a badass he is, he isn't exactly someone we'd consider an ideal role model or a good "get" for a product endorsement. » 8/08/12 12:00pm 8/08/12 12:00pm

Feds Now Investigating 5.1 Million Jeeps For Pinto-Like Fire Risk

The National Highway Traffic Safety Administration has upped the ante on its investigation of fuel tank related fires on 5.1 million 1993-2004 Jeep Grand Cherokees. They've gone from preliminary investigation to engineering analysis — their version of going from threat level yellow to orange — and widened the probe… » 6/14/12 2:00pm 6/14/12 2:00pm

How Chrysler Screwed Up The Lamest Social Media Contest Ever

Chrysler's attempt to buy off "mommy bloggers" — and their countless dozens of readers — with an iPad2 (hey, it's no iPad HD, but still, not too shabby) and the promise of a trip to NYC in exchange for attention has backfired in a way only a Chrysler social media campaign could. Now some mommies are sad and other… » 3/07/12 2:00pm 3/07/12 2:00pm

EXCLUSIVE: How The NFL Fumbled Chrysler's Commercial

Chrysler's Clint Eastwood ad was the most controversial commercial (for various reasons) of this year's Super Bowl. But it wasn't controversial enough that someone acting on behalf of the NFL should have had it pulled off YouTube. How and why they did it demonstrates just how easy it is for someone to falsely claim… » 2/07/12 1:30pm 2/07/12 1:30pm