You're With Me, Sierra? GMC And ESPN Huddle Up On New Pickup Advertising

The General just released the media marketing strategy for the GMC Sierra, and it's filled with all sorts of marketing buzz terminology about how it's designed to "leverage a non-traditional marketing platform designed to reach today's savvy consumer beyond the traditional thirty second television advertisement." So… »9/05/06 10:33am9/05/06 10:33am