Building upon their already notorious hipster netting campaign, Chevrolet is taking its sales tactics to the floor of the SEMA convention this week. Aimed at Millennials, the Spark Sinister and other mass-customized Sparks and Cruzes will be shown off.

This morning, Chevy held a drive event for the Chevy Spark, the latest and smallest car on the market from the automaker.

The Chevrolet Spark is a cute car, designed for young buyers. But apparently, GM's marketing department is an older crowd, the kind that goes home every night to watch Mad About You reruns and eat frozen dinners.

The 2012 Chevrolet Spark is reportedly back on track for the US market. The Korean-built subcompact, sold in a previous incarnation as the Daewoo Matiz, will arrive next year as a 2013 model, riding on GM's Yo Gabba Gabba platform. Ok, no.

That "Chevy Beat" Matt Lauer lifted the skirt on last week? Turns out it's the 2010 Chevy Spark. And unlike it's charged-up brother, it's not electric. It is, however, headed to tomorrow's Detroit Auto Show.