Even today, the common belief is that Americans won't buy small cars. Yes, the Toyota Corolla and Honda Civic consistently rank as best-sellers in the U.S., but considering how much they've grown it's hard to call them small anymore. Two of the city cars offered here, though, are probably selling better than anyone…
Building upon their already notorious hipster netting campaign, Chevrolet is taking its sales tactics to the floor of the SEMA convention this week. Aimed at Millennials, the Spark Sinister and other mass-customized Sparks and Cruzes will be shown off.
This morning, Chevy held a drive event for the Chevy Spark, the latest and smallest car on the market from the automaker.
The Chevrolet Spark is a cute car, designed for young buyers. But apparently, GM's marketing department is an older crowd, the kind that goes home every night to watch Mad About You reruns and eat frozen dinners.
That "Chevy Beat" Matt Lauer lifted the skirt on last week? Turns out it's the 2010 Chevy Spark. And unlike it's charged-up brother, it's not electric. It is, however, headed to tomorrow's Detroit Auto Show.