Who Bought All These Chevy Sparks And Mitsubishi Mirages In March?

Even today, the common belief is that Americans won't buy small cars. Yes, the Toyota Corolla and Honda Civic consistently rank as best-sellers in the U.S., but considering how much they've grown it's hard to call them small anymore. Two of the city cars offered here, though, are probably selling better than anyone… » 4/02/14 9:00pm 4/02/14 9:00pm

Chevrolet Will Use Bright Colors And Silly Names To Woo A Young…

Building upon their already notorious hipster netting campaign, Chevrolet is taking its sales tactics to the floor of the SEMA convention this week. Aimed at Millennials, the Spark Sinister and other mass-customized Sparks and Cruzes will be shown off. » 10/22/12 12:40pm 10/22/12 12:40pm

GM Tries To Speak Like 'The Youth' And Fails Miserably

The Chevrolet Spark is a cute car, designed for young buyers. But apparently, GM's marketing department is an older crowd, the kind that goes home every night to watch Mad About You reruns and eat frozen dinners. » 6/28/12 10:00am 6/28/12 10:00am

U.S. getting smallest Chevy ever built

The 2012 Chevrolet Spark is reportedly back on track for the US market. The Korean-built subcompact, sold in a previous incarnation as the Daewoo Matiz, will arrive next year as a 2013 model, riding on GM's Yo Gabba Gabba platform. Ok, no. » 8/04/11 11:31am 8/04/11 11:31am

2010 Chevy Spark: Because GM Needs More Electricity

That "Chevy Beat" Matt Lauer lifted the skirt on last week? Turns out it's the 2010 Chevy Spark. And unlike it's charged-up brother, it's not electric. It is, however, headed to tomorrow's Detroit Auto Show. » 1/10/09 8:00pm 1/10/09 8:00pm