chapter 1 - Jalopnik

posts about #chapter1 more →
General Motors Reinvention: The Commercial

Your version of Internet Explorer is not supported. Please upgrade to the most recent version in order to view comments.

Dsmvwl Admin Promote to frontpage Approve user Ban user ×

brandegee
06/01/09

In reply to General Motors Reinvention: The Commercial
What a horrible ad. Another bait-n-switch America rules montage. Perfect for boring people to death. Was this made for the board of investors specifically?

At least their old ads had a catchphrase ("heartbeat of america!") or a mellencamp song.
Reply

brandegee was starred brandegee was unstarred

bmoreDLJ
06/01/09

In reply to General Motors Reinvention: The Commercial
Um, how did they pay for this ad?
Reply

bmoreDLJ was starred bmoreDLJ was unstarred

Starlton Heston's Revenge
06/01/09

@Town of the Big House DLJ: Ad $$ are predetermined in fiscal year prior, so it's money already spent really.
Reply

Graverobber
06/01/09

In reply to General Motors Reinvention: The Commercial
Rebirth of the American car? That's nice GM, hope the labor pains aren't too bad. Meanwhile Ford's been raising some American cars of its own, and will have some exchange students living with them very soon.
Reply

Graverobber was starred Graverobber was unstarred

Starlton Heston's Revenge
06/01/09

@Graverobber: Chrysler somehow skipped step 2 and is already getting it's exchange students...

the hawt ones everyone wants to play with too... mmm perky little cinquecentos....
Reply

engineerd
06/01/09

In reply to General Motors Reinvention: The Commercial
Viva la Chevy!

Oh, wait, we already did that.
Reply

engineerd was starred engineerd was unstarred

combat chuck
06/01/09

In reply to General Motors Reinvention: The Commercial
Did they record the audio on a TI Speak and Spell? That was awful.

As a Steeler fan, I like the gratuitous shot of Big Ben in the Super Bowl. Does the helpless Cardinal defender represent GM, or am I misreading the analogy?
Reply

combat chuck was starred combat chuck was unstarred

Jeb_Hoge
06/01/09

In reply to General Motors Reinvention: The Commercial
Having read the description, I think maybe they just should have run a 15-second burnout from a Camaro and then the ZR1 lapping the N-ring.

No?

Well, I would have liked it.
Reply

Jeb_Hoge was starred Jeb_Hoge was unstarred

WheatKing
06/01/09

@Jeb_Hoge: Even better..

Camaro and ZR-1 doing burnout around the entire ring..

oh yea.. lets see the GT-R do that

(ignore the vicegrips on the rear brake lines for line locks, they're umm.. factory.. american F*CK YA vice grips)
Reply

WheatKing was starred WheatKing was unstarred

A strolling player got drunk and
06/01/09

In reply to General Motors Reinvention: The Commercial
Eh, video's broken, I guess. I was going to make a joke about a missing "1", but someone beat me to that. Good thing I have Phantom of the Opera on Blu-ray!

mmmmmm...
Reply

SuzanneD
06/01/09

In reply to General Motors Reinvention: The Commercial
If they'd thought to do this like, oh, I dunno, five years ago, they might not all be crying into their attache cases now.
Reply

SuzanneD was starred SuzanneD was unstarred

clinto
06/01/09

@SuzanneD: I doubt they are crying.

The workers surely are. But not the people at the top.
Reply

clinto was starred clinto was unstarred

Ash78, cube farmer
06/01/09

In reply to General Motors Reinvention: The Commercial
Summary for those without YouTube access:

The General, f*ck yeah! Coming again to save the motherf*ckin' day, yeah!

Detroit Skyline! F*CK YEAH!
The Ren Cen! F*CK YEAH!
Time-lapse sunrise! F*CK YEAH!
Plants germinate! F*CK YEAH!
Subway peeps! F*CK YEAH!
An amputee! F*CK YEAH!
Old Cadillacs! F*CK YEAH!
Assembly line! F*CK YEAH!
Diversity! F*CK YEAH!
Hockey guy! F*CK YEAH!
Suspension Bridge! F*CK YEAH!
The Steelers pass! F*CK YEAH!
A hurricane! F*CK YEAH!
A fist sculpture! F*CK YEAH!
Framing a house! F*CK YEAH!
A bunch of grilles! F*CK YEAH!
Horse, Earth! F*CK YEAH! F*CK YEAH!
Lighting, Wind! F*CK YEAH!
Electric Cars! F*CK YEAH!
Foam Fingers! F*CK YEAH!
Neil Armstrong! F*CK YEAH!
Muhammed Ali! F*CK YEAH!
The Phillies won! SAY WHAT?
Montage of old ads! F*CK YEAH!

Okay, but instead of "F*CK YEAH!" you have to imagine it being very somber and kinda cheesy.
Reply

Ash78, cube farmer was starred

wrx-tyrannosaurusWrx
06/01/09

@Ash78: ITS A MONTAAAAAGE!
Reply

WheatKing
06/01/09

@Ash78:

"Okay, but instead of "F*CK YEAH!" you have to imagine it being very somber and kinda cheesy."

Damn marketing people got to it again. Meet the new GM, same as the old GM.
Reply

WheatKing was starred WheatKing was unstarred

WheatKing
06/01/09

In reply to General Motors Reinvention: The Commercial
You mean "Chapter" right?

I was gonna laugh at GM's first typo.. but then realized it was only Matts, in quotes no less.
Reply

WheatKing was starred WheatKing was unstarred

baldy_pm
06/01/09

In reply to General Motors Reinvention: The Commercial
Fewer, stronger models? Huh, wonder when they debut the "People's Car".
Reply

baldy_pm was starred baldy_pm was unstarred

wrx-tyrannosaurusWrx
06/01/09

@baldy_pm: With Hitler in charge, it might be soon!
Reply

wrx-tyrannosaurusWrx
06/01/09

In reply to General Motors Reinvention: The Commercial
What was with the prosthetic leg during the "in order to get stronger" and the hockey players during the "cost structure could compete world-wide...not anymore"?

And how doesn't 8 different brands not make sense if you just define each as a separate identity and stock them with unique and...aw fuck, they're right.
Reply

Flathead Smith
06/01/09

In reply to General Motors Reinvention: The Commercial
I am sick of the words green and greener. The enviros need to come up with another word to wear out.
Reply

Flathead Smith was starred Flathead Smith was unstarred

Graverobber
06/01/09

@Flathead Smith: I can't wait to go to the first Birkenstockcar race.
Reply

Graverobber was starred Graverobber was unstarred

spuy767
06/01/09

In reply to General Motors Reinvention: The Commercial
Well, they did just shed a huge portion of their burden from the UAW. I've still got pretty high hopes for GM, even if they did just kill one of their brands with the most potential.
Reply

spuy767 was starred spuy767 was unstarred

HurtsSoGood
06/01/09

@spuy767: It's just a brand. A name. That's about it. Inside, it's just another GM car with GM parts shared with every other GM model. Pontiac will not be missed because, like Oldsmobile, there wasn't a single thing that made it unique.

GM will be better served by the Sears model - good, better, best. Anything more than that is just redundant.

Incidentally, the only reason for GMC to exist is because they make all those big commercial trucks that Chevy doesn't make. Oh, and a "better" grade of light truck for those not satisfied with a Chevy.

So if Chevy, Buick, and Cadillac all stay within their respective arenas, they won't compete with each other. That's what they want, right?
Reply

HurtsSoGood was starred HurtsSoGood was unstarred

robot-shmobot
06/01/09

In reply to General Motors Reinvention: The Commercial
They say Chapter 1? Aren't they missing a 1?
Reply

robot-shmobot was starred robot-shmobot was unstarred

MushyHeirloom
06/01/09

@robot-shmobot: I knew I wouldn't be the first to say that.
Reply

MushyHeirloom was starred MushyHeirloom was unstarred

Earlier discussions Other discussions Show all discussions Show featured discussions only Start a new discussion

#chapter1

Jalopnik

SUBSCRIBE TO Jalopnik

General Motors Reinvention: The Commercial

Login

Reset Password

Register

Submit Your Comment